Enterprise hits & misses - a cheeky weekly review of which articles hit (or didn’t) on diginomica and beyond.
quotage: 'When it was announced yesterday that the two firms would be teaming up for a new initiative, some joked that it would be to push TaaS – Toothbrush as a Service! In fact it was a potentially far more significant alliance that was announced with the cloud CRM firm teaming up with Philips Healthcare to stake a claim to the emerging cloud healthcare market.'
myPOV: Stuart followed up his standout interview with Salesforce.com's Marc Benioff, Benioff and the Great Glass Elevator (with apologies to Roald Dahl), with this piece on Salesforce.com's Philips and Salesforce.com health cloud partnership, unfurled at the Salesforce1 Paris road show last Thursday.
The health care cloud market has not been a fluffy pillow for SaaS initiatives to date (Stuart cites Google's ill-fated Google Health initiative as one example of the 'high risk/high reward' stakes). That said with projected health cloud spending cited in the $5.4 billion range by 2014, you can see why Salesforce.com and Philips are shifting the Salesforce.com health care push well beyond 'Toothbrush as a Service'.
The fact that this announcement took place in EMEA is worth noting, given the presence of Salesforce.com's European data centers and its newly-branded Salesforce Tower London. Talk about tacking cloud and privacy fears head on. Put this on the short list of SaaS stories to watch.Diginomica pick: MongoDB World coverage by Den Howlett
Quotage: 'This was the first MongoDBWorld and was a very different type of event to that which I am used to. No overt flogging, plenty of product meat, mercifully short keynotes and top class customer references to the point of being spoilt for choice.' - MongoDB World 2014 - The Wrap
myPOV: Den's first Mongo DB World brought refreshing news about the right way to run events: replace product pimping with customer stories and big ideas. Get the lowdown in MongoDBWorld’s keynote of ideas lifts the spirit and his conference wrap.
Customer use cases - Another grab bag of terrific use cases this week, led by Derek Du Preez and his Marketing Week Live coverage from London:
- Derek: thetrainline.com shows you can boost profit by millions if you address usability - it's not often we see the specifics of usability success backed up by such firm (and significant) numbers.
- Derek: Domino’s Pizza doesn’t use mobile as just another sales channel. It’s a branding tool - When 40 percent of your sales come from your app, you're onto something. And: ' Mobile is not just another digital channel. It makes people behave in a different way,
- Derek: Puma understands the importance of local needs in a global e-commerce rollout - Derek on why Puma is restructuring its e-commerce systems for local and mobile.
- Jessica: Digital pioneers house luxury e-commerce on La Prairie - How La Prairie is extending the 'luxury customer experience' from the storefront to online.
Don’t miss: From a disruptive trends angle, Phil filed one of the meatiest posts of the week with Ambidexterity and the 2-speed enterprise software market. Not everyone would be glad to cite the CIA as a customer, but as Stuart points out in CIA CIO says Amazon Web Services is safe for spooks, it may do wonders for Amazon AWS.
Den's What the US craft brewing industry can teach us about marketing was one tough assignment, and Den also wins diginomica title of the week award with Nandos, Snickers, Bud Light and McDonalds chomp on Suarez biting antics.
Best of the restThis Transformation Feels Different. Disruptively So. by Sameer Patel
quotage: 'The drawing board for all of these newly created disruptors isn’t a better retail store or a cheaper factory. The drawing board for these mentioned disruptors comprises of data in an excel sheet and a code editor. This is the new battleground that the digitally savvy C-Suite is quickly becoming aware of... Every single one of these disruptors has the luxury of ring-fencing your customer and rethinking the product entirely, without the baggage of your current demand and supply chain.'
myPOV: Readers know I'm not a big fan of disruption lingo, nor am I generally a fan of 'this wave of disruption is different'. In this piece, Patel embraces both, but in a manner that found me grudgingly nodding my head despite my built-in biases. SAP's Patel is arguing that being 'Ubered' is very different than what being 'Amazoned' was like in the late 1990s (see above quotage).
Whether that means incumbents are in mortal danger is a matter of debate - I'd say that depends heavily on the industry for starters. Example: Patel would argue that SAP is an incumbent that can re-invent on the fly and disrupt others in the process. But I'm going to cede him this point: Uber/AirBnB/Travelocity is a different threat altogether than Amazon was back in the day.
I know culture change when I see it; the way people interact with their devices now is categorically different than when I lugged a massive phone around in the Amazon early days (and, yeah, I thought I was pretty damn disruptive). OK Mr. Patel, I'll grant you your disruption. Let's see where it leads.
- New Analysis - Google I/O Takeaways for the Enterprise - Many value propositions coming by Holger Mueller - the only enterprisey take I saw on Google I/O.
- Mark Hurd lays out Oracle's cloud progress and its plan to be No. 1, by Chris Kanaracus - More details on how Oracle intends to dominate cloud beyond its current $2 billion annual run rate.
- The new table-stakes: Fixing the Analog Present for a Digital Future - by Phil Fersht - An impassioned series of takeaways from the HfS Cambridge University blueprint summit. And the digital dilemma: 'The overwhelming mood from enterprises is one of frustration to get beyond this tactical status quo of legacy operations, in which so many find themselves wedged.'
- Becoming Simple takes focus - now Fiori & Personas are free - how do you target your UX efforts - SAP Mentor Jocelyn Dart with an ambitious long form piece that shares her experience with SAP's UX design services, plus plenty of broadly-useful UX tips.
- One year in as CEO, Cloudera’s Tom Reilly just can’t wait to be big-data king - Information Age's Ben Rossi files an in-depth interview with Reilly, who explains why Cloudera will go Uber on the tech giants.
Honorable mention: More goodies: These days you can lose your job to an algorithm struck a chord with my newsfeed readers (One zinger: 'Take me out of Infosys, Wipro, and prepare me for a job at Google and Intuit'. Blammo.). In Why Google and Apple’s battle to lock users into their services will stop at your car’s door, GigaOM's Kevin Fitchard makes the case for why smart cars will not be locked into a single phone iOS (me: hope he's right, worried he's not).
The New Stack's Six Core Capabilities of a DevOps Practice had a nice practical bent (versus the evangelical devops zeal we see too often in the tech press). If you struggle to filter and organize content and ideas, Copyblogger' s four part podcast series on content curation is surprisingly sharp, a nice blend of tips, tools, and mostly-non-neurotic navel gazing.
ill-conceived (and immediately deleted) World Cup tweet. Stay classy KLM Airlines! Meantime, the revelations about Facebook's 'secret mood experiments' certainly smell off a whiff. Perhaps more concerning is what happened looks to be perfectly legal - meaning that in the good ol' terms of service we agreed to, we apparently gave the greenlight for coordinated mind games.Another week, another
Meantime, early word is that not only is this Facebook mood experiment ethically questionable, academics question whether it amounts to a hill of scientific beans. But what about those of us who are depressed not by the negative stuff, but by our own friends' lifestyle marketing? Is there a study for us too?
If you're looking for a swing and a miss with an enterprisey bent, I'll submit this Larry Ellison fan tribute - err, Oracle cloud analysis - from Pando Daily. Look - Oracle's cloud moves are not to be underestimated, but whether or not Ellison is the inspiration for a Hollywood super hero, or a 'walking personification of Sun Tzu's Art of War' doesn't whet my analytical whistle.
So the World Cup has been scintillating, but remind me not to let Luis Suarez write my explanations for anything I do that's been captured on video. Speaking of marred events, how would you like to graduate from journalism school - and receive a typo on your diploma?
Headline of the week wasn't much of a competition this time around. Congratulations, Student gets stuck in giant stone vagina in Germany. Oh, and check out these two extremes of human ingeniuity: one is a burglar who gets busted by logging into his Facebook page at the scene of the crime, the other: a graphic designer who printed his resume on a pack of beer (and got the job).
I'm also going to tip my virtual hat to this (formerly) homeless teen, who raised enough money online to attend college. Go get 'em young man. Another highlight: I'm not sure everything in this provocative piece on blogging by the 'Ad Contrarian' works in the enterprise space, but anyone who is looking to be less programmatic might want to soak it in.
And with that, my work is done here. World Cup on the DVD-R, or Wimbledon on the tube. Not bad for a Monday morning. See you next time...
Which #ensw pieces of merit did I miss? Let us know in the comments.
Image credits: Cheerful Chubby Man © RA Studio, Happy Children © Anna Omelchenko, Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua. Businessman Choosing Success or Failure Road © - all from Fotolia.com
Disclosure: Salesforce.com, Oracle, and SAP are diginomica premier partners as of this writing. Sameer Patel, Den Howlett and I did a consulting gig together upon a day.