MyPOV: My company doesn't have to think about voice search yet. If you're thinking that way, Barb has a wake-up call:
Voice search isn’t the next big trend, it’s here already, and if you aren’t making changes to your web experience to support it, you are missing out on a big opportunity.
When you're late to the search game, it's a beast to catch up. Barb shares stats, first from Backlinko.com (okay, goofy web site name, but):
- 41% of adults use voice search daily
- 20% of all Google mobile queries are done by voice
- In Microsoft’s 2019 Voice Report, it was found that 72% of survey respondents reported they use a digital assistant (Siri, Alexa, Cortana, Google Assistant)
What are we using voice search for? As per Microsoft:
- 68% are searching for a quick fact
- 44% are researching a product/service
- 52% are searching for a product/service
- 30% are comparing a product or service
Past approaches to SEO will fall short with voice search. So how do you break through to those top voice positions? No simple answers to this moving target. One first step? Push to get your content used for Google’s Featured Snippet (40.7% of voice search answers currently come from the Featured Snippet). It's all about how our content will relate to chatbots and conversational AI, and building those content/data bridges now. Beats begging for backlinks with Tony Robbins, eh?
Diginomica picks - my top stories on diginomica this week
- Dominos and KFC go their separate digital ways - Stuart analyzes the latest digital moves from
two diet conscious low fat low carbrestaurant chains. Domino's takes a data stand in Domino's CEO - I'm not handing my data to third party digital delivery providers. So, you're not getting Domino's from Deliveroo, JustEat and Uber Eats. Whether it's about customer integrity, or keeping customer data to themselves, we can debate. But it's a fork in the digital road (hot buzzword idea: digital fork). Meanwhile, KFC went the opposite direction in Why KFC put its digital ordering and delivery strategy in one bucket with Grubhub.
- Norwegian Refugee Council CIO views cloud as launchpad for digital transformation ambitions - There's a big difference between digitizing your processes for effeciency, and becoming digital. Jess shares how the Norwegian Refugee Council is making that leap. One cool example: piloted online learning using tablets at refugee camps in Greece.
Vendor analysis, diginomica style. Here's my top choices from our vendor coverage:
- Slack builds an enterprise beachhead in digital teamwork - Phil updates from Slack's Frontier conference, where the collaboration software surge and S-1 filing bodes well: "What is notable about this latest raft of announcements is that they tick off important items on the enterprise wishlist, from security to email integration."
- Zoho puts its stamp on Travel Visa Company's post-GDPR applications upgrade - Stuart shares how Travel Visa Company turned GDPR requirements into an upgrade opportunity.
- Elliott Management and SAP - the background and Elliott playbook - Den and Brian sharpen the analytical blade for what will surely be one of the most important Sapphire Now events in years. Stay tuned for our team coverage blitz - along with our team coverage from ServiceNow's Knowledge19.
- Profitability matters in cloud ERP - Tandem HR's journey towards business insights with Sage Intacct - This presentation on moving from transactions to insights made an impression on me.
A few more vendor picks, without the quotables:
Dell-VMware beat the hybrid cloud drum - Kurt
Why prescriptive analytics matters - the view from Profitect customers - Jon
Huawei Analyst Summit – living at the bleeding edge where everything is more ‘R’ than ‘D’ - Martin
Best of the rest
Lead story - Leading your organization to responsible AI by McKinsey
We're all weary of the AI
casino of hopes and dreams marketing blitz, but this piece from McKinsey shows at least we've advanced this conversation:
While artificial intelligence (AI) is quickly becoming a new tool in the CEO tool belt to drive revenues and profitability, it has also become clear that deploying AI requires careful management to prevent unintentional but significant damage, not only to brand reputation but, more importantly, to workers, individuals, and society as a whole.
Yes - but what to do about it?
The best solution is almost certainly not to avoid the use of AI altogether.
Right, but also incredibly obvious. McKinsey details how organizations should take AI responsibility. That works. But McKinsey makes a follow-on point we should note: too often, these ethical AI responsibilities are delegated to the data science team. That's a no-no.
How many CEOs can speak articulately about the impact of AI not just on their products but on their workforce, customers - their industry? To help, McKinsey has compiled questions that CEOs can pose to their development organizations each step of the way. Bonus points for acknowledging tough tradeoffs, rather than claiming a how-to guide will sew this up.
- A Week Later, Docker Offers Scant Details on Hub Attack - To be fair, Docker did have their reasons for holding back some info. But, as The New Stack reports, that's also problematic. The scope of this vulnerability is not yet clear.
- CIO’s Guide To Stopping Privileged Access Abuse – Part 2 - Right on point, Louis "denial of service" Columbus is back with another vital security installment for CIOs. Columbus poses a monster dilemma: "CIOs are grappling with the paradox of protecting the rapidly expanding variety of attack surfaces from breaches while still providing immediate access to applications, systems, and services that support their business’ growth."
- Digital Transformation: The Art of the Possible? - Transformation twist from Third Stage Consulting: "Companies tend to fall into two extremes in their digital transformations: there are those who expect far too much from their transformations, and then there are those that expect far too little." I (mostly) agree - especially if the inflated expectations are centered around infinite quantum blockchain futures.
Big Idea: Extreme Capitalism And The Dawn Of Digital Duopolies - Ray Wang's book preview is a warning for those who think innovation is inevitable, or equally distributed. "Organization’s shareholders bet against them by stripping away their ability to invest and innovate for the long run with stock buy backs, share dividends, and a plethora of mergers and acquisitions."
Reality check on promotions - Promotions seem like a feel-good opportunity, but there are thorns with the roses. Vijay Vijayasankar reflects: "Even when a company says it is all data driven – it is often the case that subjective decisions (my favorite one – a score for communication skills) contribute to the final “score”".
Reader Frank Scavo is calling BS on open offices:
Counterintuitive: Open offices are as bad as they seem—they reduce face-to-face time by 70% https://t.co/xcSB8zJL5D
— Frank Scavo (@fscavo) May 5, 2019
Meanwhile, The New Stack actually found some AIOps users in the wild. If only we could lose the AIOps buzzword somewhere out there. I was the happy victim of cutting edge
throw crap against the wall dynamic personalization:
The kudos keep rolling in....
"You were recently chosen as a potential candidate to represent your professional community in the The 2019 Worldwide Association of Female Professionals"
— Jon Reed (@jonerp) May 1, 2019
Career opportunities - kind of like snakes and ladders, says Clive. Whoops:
Job recruitment site Ladders exposed 13 million user profiles https://t.co/iwvnaRRxd8
"The New York-based company left an Amazon -hosted Elasticsearch database exposed without a password."
-> helpful reminder: ladders can lead down also :)
— Jon Reed (@jonerp) May 4, 2019
See you next time...
If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed. 'myPOV' is borrowed with reluctant permission from the ubiquitous Ray Wang.