Enterprise hits and misses - HR tech is on the hot seat, spreadsheets never die, and hybrid events aren't hard

Jon Reed Profile picture for user jreed September 12, 2022
This week - HR tech in the hot seat as big HR events kick off. Spreadsheets never die, nor does the argument. Is geopolitical resilience possible? Hybrid events certainly are. Your whiffs include a wacky justification for return-to-office.

Lead story - No more hybrid event excuses - your next event can be hybrid, and it isn't hard

With large-scale events on deck, I decided to lower the vinegar ratio - and get practical about hybrid instead:

Event planners who figure this out can energize their communities - and deepen their opt-in audiences. Yes, that ties into lovely ROI things like lead gen and upselling.

Yes, full-scale hybrid events are hard, but you can start small.

I get the sense event planners just want to focus on the joy of "being back together again" after a couple years apart. I get that - and it is a joy. But that joy can be experienced while also extending the reach of your events, using hybrid tactics that work.

Hybrid event technology has come a long way. So has the know-how on what to avoid - such as hiding your streaming keynote behind a registration wall, where something will invariably go wrong. Oh well, you can always save your keynote messaging for next year.  VIP hybrid event tracks - combined with open streaming keynotes - offer a better way forward. For tips and details, check the piece.

HR event appetizer - with a big HR-related event week coming up, including Workday Rising, SuccessConnect, and HR Tech, Brian Sommer has an editorial hors d'oeuvre for you: The state of HR transformations today...and what's to come. My big question: are compliance-minded, overworked, stress ball squeezing HR leaders up for the ambitious transformations ahead? Or will the talent leak out of the org chart like a colander, while HR scrambles to organize a myopic return-to-office grind employees don't want? Looks like Brian wonders the same thing:

Between the change fatigue that has to be rampant in many HR organizations, I suspect big transformational projects could be really challenging for HR. It may be time for organizations to create an internal group that drives transformational efforts and allows existing organizational entities (like HR) to be able to focus on their constituents.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Here's my top choices from our vendor coverage:

Jon's grab bag -  the politics of data privacy heat up on both sides of the pond:  European Commission outlines vision for a more assertive EU that leads in tech and trade (Derek), and US bi-partisan data protection push meets resistance from Nancy Pelosi as Sephora becomes the first big scalp under Californian law (Derek again).

Neil continued his essential series on the redemption of metadata in  Data fabric or data mesh? Don't move ahead without an active metadata strategy. He also crunched problematic AI crime prevention numbers in "I can build this - but should I?" Welcome to the AI crime prediction debate.

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven

Overworked businessman


Meta continues to silence critics with its courageous inquiries (lol):

Speaking of courageous inquiries, CNBC really took investigative journalism head-on with this gutsy look at return to work (lolz):

If CNBC wants to have a serious debate about the upside of return-to-office, we can do that. But I'm pretty sure that ratcheting up office gossip is not on the list of why offices still matter. Besides, as my Twitter peeps were quick to point out, gossip is not exactly difficult via Zoom or Teams:

Finally, I'm more than a little worried about AI-generated-text muddying up the online discourse. On second thought, I'm not sure you can make LinkedIn more cringy than it already is:

So, bring on the robot-generated haikus and positive thinking bromides. Maybe they'll be right at home...

If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.

Image credit - Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua, Loser and Winner © ispstock - all from Adobe Stock.

Disclosure - Workday, Zoho, Coupa and Salesforce are diginomica premier partners as of this writing.

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