Enterprise hits and misses - HR executives get a reality check, software buyers look for breakthrough ideas, and AI lessons get applied

Jon Reed Profile picture for user jreed April 18, 2022
Summary:
This week - the talent gap widens, but have executives learned their pandemic lessons? AI advancements keep us on our toes, but how to apply them? Software buyers need breakthrough ideas, and Twitter blurs the news cycle.

success-failure-road-for-businessman

Lead story - Beyond the headlines - HR & executive realities in practice today

What if the so-called "Great Resignation" wasn't the cause of the woes for today's employer, but the result? What if we haven't learned the right lessons? That's a heck of a starting point for Brian's latest missive:

Executives didn’t really learn from the pandemic. Instead of looking at work today with an open mind, they’re quickly reverting to old methods and practices. The cost of this management nostalgia will likely be disappointing recruiting efforts for replacement talent.

Brian quotes from TIME:

CareerBuilder has discovered that employers who offer a remote or hybrid work option received seven times the number of responses from applicants than those that don’t. And those employers that simply spell out compensation information upfront receive 10 times the number of responses versus those who don’t.

It doesn't stop at hiring. Brian challenges execs: from the moment you hire someone, you should be asking: what does it take to retain them? He raises the problem of the dreaded "bad manager," a question I pressed with Oracle's Steve Miranda this week also.

HR has got to look at management (at all levels) to see which executives are running off talent and why. The ‘exit interview’ is too late and rarely all that informative.

After bullet lists of needed HR improvements, Brian questions whether "HR analytics" has led to the right insights. Do we really understand the reasons for talent and staff shortfalls? Brian warns that the shiny-new-HR-toy isn't going to solve this:

Technology will not solve many of the issues mentioned above. So, don’t expect a vendor to offer up a magic cure-all that works. These issues have people, policy, leadership and work environment components. Technology is not a major factor here so get on with the tough work on these other elements.

Agreed - my current view is that modern HR tech can help good companies perform even better, but it can't fix bad process, insular return-to-work policies or work culture. The best hope is that the gap grows - and kings of the watercooler laggards are forced to confront the change we all hoped would be well underway by now.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Here's my three top choices from our vendor coverage:

Atlassian Team 22 - customer use case coverage. Derek picked up a couple of worthwhile use cases from Atlassian's virtual user event last week:

A couple more vendor picks, without the quotables:

Jon's grab bag - Martin put out one of the best think pieces on applying AI you'll read this year: AI's 'never-ending journey' to Super Intelligence - MIT's Max Tegmark lays out the route map. Stuart assessed Primark's stymied e-commerce play in Primark ups its digital game with website upgrade...but only up to a point. Chris takes on autonomous tech in Row, row robo-boats, gently down the data stream - a new age of autonomous shipping sets sail.

Barb compiled tips on the lost are of marketing training in The state of marketing training - getting marketing out of the organizational junk drawer. Finally, I uncorked a polished rant in B2B content has an attention problem - but the solution isn't real-time AI, it's subscriptions. Hopefully marketers will move past my rough edges, so we can rejoin the debate: "Content marketing works because buying attention doesn't. But earning attention with content is an organizational discipline - and therefore, not appealing to the shiny new toy crowd."

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top eight

Overworked businessman

Whiffs

Okay, so this was a bit too easy:

Actually, so was this:

Oh, and via reader Clive Boulton:  San Francisco police stop self-driving car – and find nobody inside, video shows. Maybe self-driving "AI" is more advanced than I thought...

This brought back some funny/not funny memories:

In the early days of hits/misses, I usually ended on an inspirational note. Then inspiration got cut for space. But I'll make an Easter exception this week:

See you next time... If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.

A grey colored placeholder image