Enterprise hits and misses - digital leaders face the vaccine economy, while the SolarWinds breach fallout continues

Profile picture for user jreed By Jon Reed January 11, 2021
Summary:
This week - as the vaccine economy races towards us, are digital leaders ready? Retail's big show is here, but is hyper-personalization a myth? Also: cybersecurity looms large as the SolarWinds analysis continues. Your whiffs include freemium ankle-biters, and T-shaped marketing professionals.

King Checkmate

Lead story - How should digital leaders respond to the vaccine economy?

MyPOV: Granted, we are still in the COVID-19 economy rather than the vaccine economy, but we could all use a bit of light in this particular tunnel right now, eh? Based on a slew of CXO interviews, Derek asks: What should digital leaders be thinking about in 2021?. He writes:

It is likely hitting home now for companies that things won't return to 'normal' anytime soon. Nor would that be a good thing, in many cases. With crisis comes opportunity, and I think many have realised that COVID-19 has provided a chance to do things differently - better, even.

It's gone on long enough that the duration itself has become a major factor:

Long enough will have passed for new habits to be formed - both on the side of the consumer and on the side of the employee. The expectations of both have accelerated towards digital capability and flexibility.

Too many software vendors think the life they are comfortable with will soon return, starting with their legacy beloved on-the-ground events. But planning for normalcy is not a winning playbook. Stuart picks up these themes in Data privacy and the Vaccine Economy - fresh challenges ahead for enterprise users and tech providers alike. Consider the prospects of returning to the office, or business travel. A whole new set of data considerations:

Individuals vaccine status will have to be collated, stored, tapped into etc etc by healthcare providers. Enterprise employers will also need to be assured of a staffer's vaccine status, adding one more piece of data to be collected and managed. Robust and responsible data management is going to be a vital part of ensuring a successful societal vaccination effort and back-to-work tech solutions will need to support this.

Adding to the complications: the informed view *for now* is that the vaccinated can still be carriers and potentially transmit. So, we've got all kinds of new data collection issues, along with mask-wearing regulations and so forth. Last time I checked, most enterprises weren't far enough along on their so-called "digital journeys" to handle private data with the sophistication and real-time info needed. Going to be quite a year.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Here's my three top choices from our vendor coverage:

Jon's grab bag - Stuart opines on the big tech debate du jour: Friday Rant - will 2021 be the year we finally tame Facebook? Don't hold your breath...  Simon Griffiths issues a dandy guest post: Tech intensity - it's not just about a tech Band-Aid.

Meanwhile, Den ruminates on tech disillusionment - and where we go from here - in The three pillars of renewal - opportunity cost, magical thinking and learning. Neil continues a notable series on the problem of AI fairness in Can fairness be automated with AI? A deeper look at an essential debate.

Finally, I just about blew a gasket unloading The myth of hyper-personalization - algorithms are still undermining the customer experience. Yeah, I have a few bones of contention with the hyper-personalization carnival barkers crowd. But is there a better way in B2B? Something tells me this topic will come up in my guest appearance on CRMKonvo this, Tuesday, January 11th. Feel free to join me...

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven picks of the week: 

 

Overworked businessman

Whiffs

I'm going to stay away from the obvious stuff as it's more tragic than funny. But I did like this twist:

Is there anything more irritating than free services that keep inserting burrs into your shoes until you pay up - rather than proving value? Lately, Slack has been toying with the hard march to forced monetization pulling the rug out from those who helped build their service up, with super-phony messages like " It's the last day of your Slack Standard free trial" - on a free Slack account I have experimented with for years. But Scoop.It, a curation service I used to frequently extol in my articles, is the ultimate free service ankle-biter:

Honestly, Scoop.It, if times are that hard, just go out of business - it will have more dignity. A big reason why I'm not a paying Scoop customer is due to "what's up Jon, you freemium loser?" antics like these. But my colleague Den Howlett stole the show this week with:

No way I'm topping that. Take care of yourselves out there, and see you next time...

If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed. 'myPOV' is borrowed with reluctant permission from the ubiquitous Ray Wang.