diginomica hit: The maturing cloud business - fresh views on multi-tenancy, pricing, and implementation, by Brian, Derek, and Phil
quotage: "What I don’t find acceptable are cloud environments where a vendor is supporting too many versions of its product and shows no backbone in standing up to large customers. Too many concessions to larger customers mean that the cost profile of the vendor goes up, innovation speed is lessened, customer service gets hampered, etc." - Brian
myPOV: Several diginomica pieces underscored how cloud debates have shifted - and cloud business models have matured. In Multi-Tenant or Multi-Instance? ServiceNow exposes the debate, Brian uses ServiceNow's multi-instance approach as a chance to revisit the multi-tenant debate that has lit up debates at conference bars - and been responsible for countless deer-in-headlights moments at analyst Q/A sessions. Brian is correct: this debate has advanced and become more useful to customers. Call it whatever tenant you want - vendors that downplay the operational costs of their chosen architecture are making a mistake. Customers know how to peel back the layers now.
Derek hits on cloud models from a different angle in Cheap doesn’t cut it – race to the bottom in cloud pricing is a “red herring”. He details new data from 451 Research that shows the commodity pricing rhetoric from the AWS vs Google vs Microsoft skirmishes doesn't tell the full story. Vendors can take assurance that value-added services make a huge impact on cloud purchases. Just how to create that value-add is the "keeps my cloud provider up at night" question.
Cloud implementation talk is maturing too - Phil gives the context in Big bang or phased roll-out? Cloud adopters speak out, a review of a recent Workday Elevate panel. The phrase "big bang" is out. In: "controlled explosion." :) Sounds like a lot more fun than configuration and testing...
diginomica five: my top five stories on diginomica this week,
- Diversity quotas in tech – good or bad? Expert panel divides - Madeline Bennett raises a potent issue from a high-powered, all-female panel on the Salesforce World Tour. I'm not a quota fan but I hear Bennett's frustration - the "progress" on this issue in the last fifteen years is modest/questionable at best. Hopefully we can air out winning approaches this year on diginomica. Cultures of inclusion are far more powerful than raising up exceptions as celebrities.
- 2016 Harvey Nash/KPMG CIO Survey: A good time for CIOs – or is it? - Jessica mulls a major CIO survey with complicated results. Good news: CIOs are increasingly business-driven. Bad: their operational duties still consume huge time chunks, and too many IT projects still fail. Also see: US Federal CIO calls for “aware” systems to counter Internet-of-Things capacity demands. (by Derek).
- Aston Martin ejects archaic CRM, revs digital transformation - Luxury car maker Aston Martin found that hand-crafted vehicles don't mix well with a hand-crafted, legacy CRM system. Madeline shares why they chose Salesforce, and why their digital growth must scale without losing a human touch.
- Why is cross-channel attribution so elusive to marketers? - Barb raises one of the toughest questions in digital marketing, and one that we must answer if we are to tie our digital indulgences into ROI. She kicks tires on ConversionLogic's approach to this pesky dilemma.
Vendor analysis, diginomica style. Here's my top choices from our vendor coverage:
- When the lawyers speak out hilarity ensues: Oracle v Google - Den has some fun eviscerating an attorney at the firm working for Oracle on the ongoing API legal skirmish (Oracle lost this round and will likely appeal). Apart from poking holes in some ill-advised FUD, Den updates on what this means for the legal status of copyrightable APIs (clearer but far from clear).
- Salesforce Connections – Oh, the places you (could) go… - Wait, how does Esteban keep getting invited back to these types of events? Kidding - seriously, we're glad to have the second of Esteban Kolksy's event reviews gracing these pungent pages. And he broaches a tough/necessary question about advertising-first approaches by juxtaposing event case studies - one a winner, one not-so-much.
- SAP S/4HANA – education is the pothole that could become a chasm - Den raises the critical issue we (media types) all missed at Sapphire Now, an issue that will need to be front/center at TechEd in a few months.
- Box woos developers to flesh out platform strategy - You can't own enterprise collaboration without developers. Kurt assesses Box's latest ecosystem maneuvers ("app-agnostic content infrastructure" for the win - try saying that three times fast.)
A few more vendor picks, without my snarky bits:
Jon's grab bag - Den owned the ol' grab bag this week, starting with Take aways from the Spring 2016 events season and case study portfolio. A sometimes manic season was illuminated by customer stories, cleansing a palette larded up by digital hype. Then there's Friday rant: the media business just got a bit interesting, Den's riff on Gawker's existential woes and the media industry's "extinction by litigation" problem.
And did we mention he is not a Fitbit fanboy? (Is Fitbit unfit by default?). Though if Den's right, it won't be sh@!ts and giggles when the joke ends up being on the consumer, as inaccurate data influences health care insurance, decisions, and so on. And if you want the story of our personalization email send glitch and lessons learned (behind us, now, on to new knee scrapes), check Sod’s Law just bit us in the ass.
Best of the rest
quotage: "This year's round-up of enterprise technologies to watch in 2016 is more crowded than ever. This is partly due to the fact that there's just more new tech this year, and partly because the consumer-focused side of the technology industry is creating ever more disruptive advances that enterprises are simply required to face more quickly to maintain their relevancy in the market."
myPOV: Everyone is obsessed with short form content. But it's also nice to read a blog that someone put some posterior-busting time into. Hinchcliffe's roundup of enterprise tech is worth a read through. I would have found it helpful to see some wrap on which tech is hitting which industries the hardest and why, but it's a good starting list (Hinchcliffe has a graphic that does help to show maturity levels of the tech listed).
Hinchcliffe's thesis that consumer experiences are putting pressure on enterprises rings true. However, "disruptive" is in the eye of the beholder. Example: blockchain tech IS disruptive, but with only pilot projects happening, blockchain won't change business-as-usual for a while. It's a disruption you choose to take on. Of the trends listed, I'm watching open APIs and real-time stream processing. Real-time data can be overhyped, but when it matters - e.g. threat and fraud detection - it really matters. You?
IBM Watson Team Marks Progress, Previews Next Steps - If you're heading to the beach and can take only one analysis of IBM Watson with you, take Doug Henschen's. He details the industries/areas Watson is chasing (healthcare, IoT, and cyber security, where Watson evidently excels at flagging false positives. But Henschen dings IBM for not having customers to share tales of Watson live in production. Without those stories we're left with a big gap, one that many vendors seem to fall into on a regular basis.
That's all the standouts I'm picking... blog harder people! Here's a slew of honorable mentions:
- The Curse of Culture - analyzing culture at Google, Microsoft, and Apple, looking for culture flaws - and finding some. Though Facebook isn't winning because it has a superior culture, so keep that it mind.
- Who's to Blame? Investigating an ERP Failure - a bit too much self-promotion snuck in here for my taste, but some good stuff on what (still) goes wrong on ERP projects. A timely bit, considering:
- Research: Digital creates CIO innovation opportunities but challenges remain - reviews data including the rate of project failure, and not just for ERP, either. How can CIOs seize digital when they struggle to get operational projects out of the failure column?
- Microsoft Acknowledges the Obvious with Their Smartphone Business - Short and devastating - "there's no app for this..."
- Elevate B2B Content Strategy to Business Level Execution - Reads more like a white paper than a blog post, and no, that's not a compliment -but, some good info here anyhow.
- Can the Media Please Stop Referring to Company Size by Valuation? - A concise, well-earned roast for the linkbait-hell tech media.
- Corporate America Chases the Mythical Millennial - "Corporations like LinkedIn and Oracle are now hiring an army of “millennial consultants” who charge as much as $20,000 an hour." Yes, that sound you hear is me retracing my steps to figure out where I missed boarding the "millennial consulting" gravy train.
Via Frank Scavo, these museum-goers confused a pair of glasses placed on a museum gallery floor with art. That's ok folks - sometimes marketers confuse a Powerpoint deck with customer value also.
I've frequently picked Vijay Vijayasankar's blog posts for hits and misses, despite the fact they were (usually) typed on a phone. But it's another matter entirely for a next generation of students to type all their schoolwork on a smart phone. I'm sure you could type a sequel to Ace Venture, Pet Detective on phone. But you're not sniffing Moby Dick. I'm not alone on this lonely hill of craft over convenience - Josh Bernoff of Writing Without Bullshit says "workers who write on smart phones will create crap."
I'm officially torn about McDonald’s ex-CEO: $15/hr minimum wage will unleash the robot rebellion. On one hand, A for honesty. We need these wake up calls to force the techno-optimists from their idealistic stupor and into problem-solving mode. But not sure this is the best message to workers: The robots are coming, but you can hold them off by scraping through life on substandard wages. There's a distinction between "tough love" and "tough shit" that ex-CEO Ed Rensi fails to grok. A cold shower can be good but then maybe hand someone a towel instead of a
shit sandwich Big Mac.
Which #ensw pieces of merit did I miss? Let us know in the comments.
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