Enterprise hits and misses - cloud costs get scrutiny, B2B brands meet TikTok, and workplace learning needs a rethink

Jon Reed Profile picture for user jreed October 24, 2022
This week - cloud costs get a hard look, thanks to a viral blog post. B2B brands face the TikTok challenge, learning management systems stink, and a diginomica colleague stokes my metaverse ire.


Lead story - Do we need an urgent rethink of workplace learning?

Do learning management systems stink? That's the blunt conclusion of Valoir Research's Rebecca Wetteman, upon the release of a startling survey. As Stuart reports: 

It's time to rethink the approach taken to learning in the workplace.

So what's the problem? In a nutshell, learning management systems do an okay job of training for a particular role, but they fall woefully short in professional development. COVID and remote work added another obstacle. Stuart quotes Wetteman:

When everything happens digitally and we don’t have the informal networks and connections for learning that we have when we’re all in the office together, two things happen. Those outside of informal networks (like new hires) don’t get the coaching and mentoring they need, and workers go elsewhere for training and career advancement – which may increase their skills and abilities, but also increases their mobility and reduces their engagement with their employer.

"Increases their mobility and reduces their engagement"? So much for "employee experience." How to fix? Valoir advises tactics like micro-learning, in-application training, and other new approaches that don't disrupt the flow of work. Agreed. Still, there's an unresolved issue with the unequal distribution of coaching and mentoring, particularly of younger/remote employees. Creative ideas needed.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Here's my three top choices from our vendor coverage:

Oracle CloudWorld 2022 is a wrap. Here's a few picks from our diginomica analysis and use cases - there's more if you fancy it.

A couple more vendor picks, without the quotables:

Jon's grab bag - Chris found mixed reviews (by region) in a fresh AI report (AI progress report exposes regional gaps - good for India, not so hot for the UK). Meanwhile, Phil pressed my hits/misses buttons with Meta brings VR to business meetings - is this the enterprise gateway to the metaverse?

Err, no. The ridiculously flogged "metaverse" term is borderline irrelevant to the enterprise. As Phil rightly asserts, it's a wholly unnecessary term. What is relevant? The maturity of AR and VR use cases, across industries. This was happening before Meta placed its bets, and tried to justify the magical metaverse with innovations that were well underway.

I guess meetings could be a so-called "metaverse" gateway, but only because employers could force employees to don headsets. I own a Quest headset - the setup and continued bandwidth/hardware needed to operate them is no small thing, not to mention that rollercoaster feeling afterwards. I don't see one killer "metaverse" app conquering the enterprise or opening gates. I see AR and VR use cases continuing to evolve - not the least of which is digital twins. To paraphrase what I wrote a few weeks ago:

Metaverse as a term has been specifically promoted to imply a technology revolution, spurring vast economic growth. Training some people with headsets just doesn't vindicate those pronouncements...

Same goes for meetings. But hey, if everyone starts requiring Quest headsets for meetings, at least I'll have more free time...

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven

Overworked businessman


So I had an unusual networking encounter:

Can't lie: I have a journalistic axe to grind about "How AI can help/how AI can hurt" switch hitting:

Did you know that AI podcasts simulating celebrities (living or dead) is a thing?

I'm so curious about how godawful this could be, I just might give it a listen when planes land. Speaking of nostalgia, did you know Windows nostalgia is thing?

Now if we're talking Windows 95, I might be in. See you next time... If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.

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