Enterprise hits and misses - Apple lays claim to the privacy mantle, while Salesforce lays claim to Tableau

Profile picture for user jreed By Jon Reed June 17, 2019
This week - Salesforce ratchets up the analytics stakes with its Tableau purchase. Meanwhile, Apple lays claim to the privacy mantle at WWDC, but does it deserve laurels? As always, your weekly whiffs.


Lead story - Privacy takes center stage as Apple claims the privacy mantle - stories by Kurt Marko and Stuart Lauchlan

MyPOV: Apple issued a slew of privacy announcements at WWDC in an effort to set itself further apart from the privacy gangsters FG in "FANG" (Facebook and Google).

But did Apple succeed? Kurt probes in Where’s the beef? Privacy as a core theme at Apple's WWDC:

Many question Apple’s motives and purity in the privacy debate, but unlike Facebook, which features bold privacy statements and manifestos from Mark Zuckerberg with no significant follow through, Apple continues delivering concrete improvements.

I look forward to seeing Apple's convictions put to the test as hardware revenues decline, and data-driven service revenues take on more importance. Kurt rightly concedes that U.S. consumers are mostly passive on the privacy issue, despite the avalanche of breaches. But could this privacy vigor help Apple in the enterprise? Kurt:

I believe the case is much stronger in enterprise markets where most companies have been burned by security breaches, making them keenly aware of the ramifications, and are under some form of regulatory data and privacy protection mandates.

Speaking of regulatory mandates, Stuart has a GDPR report card for us in GDPR's impact on privacy rights - the good, the bad and the downright complacent. One worrying question: has the comfort of GDPR's oversight made individual consumers more complacent? Stuart:

More positively, over half (56%) of social network users say they have tried to change the default privacy settings on their profile. Less positively is the inclusion there of ‘tried’.  Over a quarter (27%) say they don’t know how to make this work. Staggeringly in this day and age, 29% say that they trust the social platforms to provide default settings that are for the best.

Without consumer vigilance, it's hard to imagine any of this sticking. Stuart also points to the continued  "impenetrability of privacy policy statements." All told, GDPR is a work in progress. Stuart damns with faint praise, but it's praise nonetheless:

GDPR is a good start - and at least the EU has done something, while the US still vacillates.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Salesforce picks up Tableau - but what does it mean?

Salesforce went on an analytics spending spree - and not in the discount lane. Stuart filed our first analysis in Salesforce aims to bring "data literacy" to everyone in business with $15.7 billion takeover of Tableau. From Marc Benioff's view, it's about the urgency of bringing customers and data together. You aren't transforming anything if you can't integrate on the back end (Mulesoft) and analyze properly on the front end (Tableau). But will the gambit work out? Stuart raises questions about the roles and relationships between Tableau, Einstein and Wave, but concludes:

This is a major move by Salesforce and it’s paying a hefty premium for the privilege. That said, it’s long been the topic of industry scuttlebutt to the extent that it wasn’t so much a case of whether, but when? Or perhaps, not whether, but whether Salesforce could score a deal before other potential buyers?

Den provides more context by tricking cajoling inviting two enterprise braniacs into an BI podcast debate. Listen and read his show notes in Mico Yuk and Clive Boulton debate Salesforce acquisition of Tableau. Related stories from Phil flesh out the view:

And the events rolled on:

Dropbox CEO Drew Houston on its new mission to sync your work (2/2) - Phil's Dropbox two-parter expanded on Dropbox's enterprise mission: "As Houston downplays but implicitly acknowledges in his answer, if Dropbox is successful, it will be at the expense of G Drive and Microsoft Teams and OneDrive. This is good for enterprise buyers who now have more choice."

Meanwhile, I was in Boston at PTC LiveWorx sorting through the IoT and AR hype. Surprises were in store:

Madeline's Zendesk use case rounds out the week: Bloom & Wild nurtures customer relationships with Zendesk.

Best of the rest

Waiter suggesting a bottle of wine to a customer

Top picks of the week, a quick hit list

  • Add It Up: Why Salesforce and Google Bought Tableau and Looker - The New Stack grapples with analytics buying fever.
  • Why Customer Experience Should Dictate Your Digital Transformation - Eric Kimberling runs through a depressing laundry list of digital transformation failures, and finds a common thread: "lack of focus on the customer experience."
  • The State Of 3D Printing, 2019 - 3D Printing hasn't reached the mundanity-of-universal-adoption phase. But from the latest numbers parsed by Louis Columbus, it's well on the way: "51% of enterprises are actively using 3D printing in production."
  • Tech and Antitrust – I could have lived without the "I told you so" introduction, but Ben Thompson's analysis of regulatory movement against the overgrown darlings of aggregation (Apple, Amazon, Facebook, Google) is timely stuff.
  • Uber’s Path of Destruction - I was going to anoint this as "think piece of the week", but it's more of a "sharing economy" barbecue long-form intellectual spanking. Agree/disagree - plenty to ponder.

Overworked businessman


I refuse to make fun of the passenger who opened the emergency exit thinking it was the bathroom, but I'm glad - and a tad surprised - I wasn't on the flight. Not sure we should file this under miracles of modern evolution: Humans Have Started Growing Spikes in the Back of Their Skulls Because We Use Smartphones so Much. It's still pretty gross.

Facebook got another privacy grilling this week - just another day at the office for them. But Venmo gets the scraping is what we do best privacy indifference award this week:


The whiff of the week comes via Den Howlett, and it's via Microsoft's PR foot-in-mouth: Large CERN reveals plan to shift from Microsoft to open-source code after tenfold license fee hike. Perhaps Microsoft will find a way to walk this one back, but for now, squeezing a few more license bucks out of a forward-thinking organization like CERN doesn't smack of PR genius. After initially saying "no comment," Microsoft had second thoughts, and unfurled this overwrought burp. Via The Register:

We are committed to a consistent application of eligibility requirements for our different licensing options," a spokesperson told us. "When we find exceptions to this policy during our ongoing audit processes for compliance, we work directly with customers to ensure their transition to new licensing programs is as seamless as possible.

Should have stuck with "no comment." See you next time...

If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed. 'myPOV' is borrowed with reluctant permission from the ubiquitous Ray Wang.