Enterprise hits and misses - AI use cases get ugly, third party cookies crumble, and digital burn-outs get a pep talk

Profile picture for user jreed By Jon Reed September 7, 2021
This week - AI use cases span the good, the bad, and the ugly. Third party cookies are crumbling; digital burn-out gets a treatment plan. Retailers get an omni-handle, and I take issue with the "headless revolution." Your whiffs include Tesla and Facebook's latest AI woes.

King Checkmate

Lead story - AI in the real world - the good, the bad, and the problematic

This was a week for maturing AI use cases - and craptastic concerning ones as well.

Let's start on the good side, with Anthropology and AI - a winning combination for GainX CEO Angelique Mohring. Chris profiles an executive with a necessary goal: "GainX seeks to predict both the outcome and the hidden costs of executive decisions." Okay, so how can AI help?

Chris quotes CEO of GainX Angelique Mohring: "There's not a whole lot of anthropologists sitting at the executive level in the big companies that are driving our economies." So how can those learnings impact decision-making at scale? That's definitely a worthwhile AI goal. Meanwhile, Barb shares how the Marketing AI Institute helps marketers connect to AI resources in Marketer, meet machine! - helping marketers get a handle on AI.

On the not-so-sunny side, Neil raises serious questions in How did a proprietary AI get into hundreds of hospitals - without extensive peer reviews? The concerning story of Epic's Deterioration Index. It is troubling to see how far AI systems have made it into widescale production, without addressing fundamental questions of effectiveness and transparency. And as Neil points out, health care AI run amok is much more concerning that, say, a crappy recommendation engine:

The concerns surrounding this practice are its opacity. It is a proprietary system. What data, and what data preparation methods were applied, what algorithms, etc. are not known... What I find distressing is that Epic would develop a model, precise or not, that reduces a human being's course of treatment for a potentially deadly disease with a simple index of 1-10.

Next up: I usually mock the idea that AI will displace content creators. But in this slow burn missive, I explain why one piece got under my skin: Can AI displace content creators? For B2B content, the answer is no - but with a disconcerting asterisk. Can AI redefine content quality through "engagement" via content snacks? We shall see.

Bad or biased information has dire project consequences. That imposes its own content quality standard - and AI-created "content snacks" won't be enough.

This from a chip-on-shoulder old school content guy like me - see what you think.

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. Here's my three top choices from our vendor coverage:

Jon's grab bag - Mark shares tips from the early stages of health care digitization in Lincolnshire NHS Trust CIO kicks off role with digitization of patient letters. Phil filed a instructive use case in How IT and business work together - a business systems case study from SXM Media. Winning business user trust in automation stands out: "Once people see that the outcome frees up their time, it relieves some of the anxiety they may feel that automation will take away their jobs."

Finally, Chris nabs the tell-us-how-you-really-feel award in a tight race this week, via Why urban drone deliveries are an insane idea - flying above the hype:

One pilot per drone to deliver a single low-cost packet is economically unworkable. Far more likely is a single pilot overseeing a fleet of autonomous or semi-autonomous aerial vehicles, working long shifts for the lowest acceptable wage.


Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven

Overworked businessman


About that Tesla thing:

Tesla isn't the only AI tomfoolery this week. Facebook just can't avoid stepping in it. Jokes aside, AI and bias is obviously difficult to root out. Why else is Facebook still stepping in the algorithmic doo-doo after all this time?

Did I mention I'm not a fan?

Yeah, go ahead and make major changes to the taskbar and start menu, even though no one complained about that. Meanwhile, embed OneDrive further into Windows, even though a chorus complained about that... Who thought the memory of no-embedded-ads-from-Hades no-frills Windows 7 would one day induce crippling nostalgia?

Oh, and in keeping with our ongoing Vaccine Economy logistics snafus, this API-driven map of McDonald's ice cream outages, via Clive Boulton, is a keeper...

Finally, shoutout to Michael Williams. You made your mark...

If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.