How can Europe hope to compete against the might of the US marketing machine? It can't. Here's one contrasting example.
Forrester analyst Ryan Skinner put out a blog post, Why Great Content is Not Enough, that rubbed me the wrong way. Here's why.
Burberry CEO Angela Ahrendts is defecting to Apple to head up its retail operations, both online and bricks and mortar. What lessons will she be taking with her from her digital makeover over Burberry?
The customer is of course always right - a message that hasn't entirely made it through to the current generation of call centre operatives unfortunately - but now it seems that customers are not only right, but actively shaping the business strategies of firms with which they engage.
If CMOs are going to be charged with getting their organisations into fit shape for the digital economy, they're going to need help - and that help will come in part from the traditional services and business consulting organisations.
Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.
In prior pieces, I laid out an agenda for B2B content marketing and poked some holes in failed tactics. It's time for a closer look at what actually works, starting with enterprise video.
The new rules of marketing and business engagement are taking on a life of their own in the SME market. Here is one example.