Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.
When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.
CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.