Archive: Digital and content marketing


A digital night at the museum

Sree Sreenivasan next month joins the Met as its first Chief Digital Officer, charged with exploring new digital opportunities for the institution, managing the direction of the museum's digital media department and the visibility of digital media in both the gallery’s online platform and in the gallery itself. Big job!

afraid to fail

Avoiding b2b content marketing pitfalls

Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.

Man with Chart

The myth of buying on benefits

Have buying priorities changed? thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?


Oracle, Salesforce and the nature of 'co-opetition'

We left the 'Week That Changed The Cloud' with niggling questions at the back of our minds about the new relationship between Oracle and This week some more clarity from the Oracle camp - and an glimpse into the nature of co-opetition.


Digital marketing on the Horizon

HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here's why.


Accenture SMACs down on digital

When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!