If CMOs are going to be charged with getting their organisations into fit shape for the digital economy, they're going to need help - and that help will come in part from the traditional services and business consulting organisations.
Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.
In prior pieces, I laid out an agenda for B2B content marketing and poked some holes in failed tactics. It's time for a closer look at what actually works, starting with enterprise video.
The new rules of marketing and business engagement are taking on a life of their own in the SME market. Here is one example.
Another day, another alliance. This time it is Workday and Salesforce.com that are cozying up.
When Adobe announced it was ditching licensing and moving to a subscription model, it was a gamble, but it's one that looks like it's paying off, albeit with some painful transitioning still to come.
Apples, oranges and bananas - which flavor of Marketing Cloud do you want to pick? Whichever it is, just eat more fruit, says Marketo CMO Sanjay Dholakia.
So now we get under the skin of the social in CRM and its application in social business.
Fashion brand Kenneth Cole managed to get the politically correct banshees into something of a lather over a vaguely tasteless Tweet. Maybe there's a conspiracy to be found here?