Archive: Digital and content marketing

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Don't be so personal with your digital marketing!

You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!

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Is Salesforce.com exactly on target?

Yesterday Salesforce.com announced plans to buy up email marketing firm ExactTarget for a cool $2.5 billion. Wall St got a bit twitchy, but industry analysts take a longer term view of what could be a bulls-eye move from Benioff.

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Drinking Starbucks digital brew

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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Native advertising - does it make sense?

If advertising is dead then what follows? Scott Karp thinks it is 'native advertising.' It's not a view to which we subscribe. We think there is a better way - at least in the business to business world.

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Hugh MacLeod - digital disrupter

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.