Jessica Twentyman has agreed to becoming a diginomica contributing editor. We're thrilled because she has exactly the right set of qualities and experience we need and which we believe readers will appreciate. Please join us in welcoming her.
Content marketing is in peril of falling into a dangerous gap between marketing and sales. Here's why - and what to do about it.
Influence aggregation is an emergent class of application that is taking the various strands from the social web and applying algorithms to assess influence. All provide some utility but all are flawed for widespread use in the B2B space. Here's why.
How can Europe hope to compete against the might of the US marketing machine? It can't. Here's one contrasting example.
Forrester analyst Ryan Skinner put out a blog post, Why Great Content is Not Enough, that rubbed me the wrong way. Here's why.
Burberry CEO Angela Ahrendts is defecting to Apple to head up its retail operations, both online and bricks and mortar. What lessons will she be taking with her from her digital makeover over Burberry?
The customer is of course always right - a message that hasn't entirely made it through to the current generation of call centre operatives unfortunately - but now it seems that customers are not only right, but actively shaping the business strategies of firms with which they engage.
If CMOs are going to be charged with getting their organisations into fit shape for the digital economy, they're going to need help - and that help will come in part from the traditional services and business consulting organisations.