Archive: Digital and content marketing

Ebusiness Concept

The end of advertising

In a connected world, traditional advertising is taking a back seat to more contextual forms of 'in-digital' promotion that harness our smart devices and data footprints.

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Estée Lauder's digital make-over

Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.

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Yahoo!'s 30 days of faff!

Yahoo! has a lot of problems to contend with, so obviously changing the logo is a top priority! But having made that decision, did it have to cause such a song and dance about it?