Archive: Digital and content marketing

Ebusiness Concept

The end of advertising

In a connected world, traditional advertising is taking a back seat to more contextual forms of 'in-digital' promotion that harness our smart devices and data footprints.


Estée Lauder's digital make-over

Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.


Yahoo!'s 30 days of faff!

Yahoo! has a lot of problems to contend with, so obviously changing the logo is a top priority! But having made that decision, did it have to cause such a song and dance about it?