Archive: Digital and content marketing

Two businessmen race with laptops in competition - © alphaspirit - Fotolia.com

CRM Idol year three is here

CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.

mckinsey fail

McKinsey's future customer is a duck

McKinsey's vision of digital marketing is compelling at first sight. But when you look closely it is fatally flawed. Even so, there may be other use cases that can be added to the mix. Can you think of some?