Archive: Digital and content marketing

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Drinking Starbucks digital brew

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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Native advertising - does it make sense?

If advertising is dead then what follows? Scott Karp thinks it is 'native advertising.' It's not a view to which we subscribe. We think there is a better way - at least in the business to business world.

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Hugh MacLeod - digital disrupter

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.

Marketing and strategy

Where next for digital marketing?

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.

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Pandora chases the digital Mad Men

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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Email - the stepchild digital forgot

Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.

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Enterprise content marketing fails

When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.

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Will Yahoo come Tumblr-ing down?

Silicon Valley's worst kept secret ever will be confirmed later today when Yahoo announces a buyout of Tumblr. But is this just a PR gesture towards the achingly cool or a thought-through business play by Marissa Mayer?