A NetSuite upgrade takes kitchenware retailer Willams Sonoma from customizations to extensions that are easy to share across its 10 global e-commerce sites
Are marketers excited about AI? That's an obvious question with an obvious answer. But how are they using it - and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.
Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.
The devil wears Prada, but there's a need for a lot more to do so. Digital transformation comes into play...
Four examples of omni-channel retail transformation among some dedicated followers of fashion.
Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.
Hugo Boss CEO Mark Langer has taken a pragmatic stance on digital transformation in the luxury retail sector.
We speak to Brett Caine, CEO of Urban Airship, about its recent acquisition and the business of bringing brand experiences to consumers on their smartphones
A strong year end for Salesforce, but Wall Street was spooked by outlook.
Gated offers - a personalization idea that targets segments of your customers and makes them self-identify to you.
Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.