Content and social are key to both marketing and sales
Parsing some new research around the roles of content and social platforms in marketing.
Archive: Digital and content marketing
Service Cloud narrows the gap on Sales Cloud as Salesforce taps into a CEO agenda for a growth era
A strong start to fiscal 2020 for Salesforce as the CEO world drills down on growth and re-skilling.
Salesforce International President Miguel Milano - Brexit prep is under control, but Europe's skills "catastrophe" needs an academic approach
A catch-up with Salesforce's International President against a backdrop of Brexit, venture capital and Europe's skills "catastrophe".
Persado wants to help you write great short-form copy - but can AI really automate creative?
There is an ongoing debate on whether machines can replace humans when it comes to copy generation. But there isn't enough talk on how AI/ML can help copywriters do their jobs better. Persado aims to change that.
Healing the CRM scars with a human approach to automated sales processes at Lincoln West
Events management firm Lincoln West has some specific demands for its Zoho CRM system.
SAPPHIRENow 2019 - retailer Tapestry shops around for acquisitions using tech platform as bait
The luxury goods retailer has consolidated disparate, homegrown systems onto SAP.
SAPPHIRENow 2019 - How BMW manages the customer's dealer experience
BMW has seen a big improvement in customer satisfaction by using Qualtrics to enable a more responsive customer experience - but will it save the industry?
Enterprise hits and misses - voice search is here, but so are digital duopolies
This week - voice search isn't waiting for the enterprise. Also: why CEOs can't delegate AI responsibility. Fresh looks at digital transformation contrast with digital duopolies. Your whiffs include: mocking open offices, and a new low for dynamic personalization.
WW looks to digital transformation to add weight to its new operating model
WW is the new brand, but the customers didn't make the connection with WeightWatchers. Doh!
Zoho puts its stamp on Travel Visa Company's post-GDPR applications upgrade
GDPR was one enabler for change at Travel Visa Company.
Going global, being local - Zoho's European Chief on buyers, business and Brexit
A work-in-progress, but Zoho's European ambitions are taking place.
Voice search is here - can you hear it?
Voice search; voice answers; voice actions; are you there yet?
A $5 billion privacy fine is a rounding-up error for Facebook, not a reason to change
Humbled, repentent and only looking at a $5 billion fine, Facebook CEO Mark Zuckerberg should thank his lucky stars.