Detaching search from the physical world - why a deal with Campbell's matters so much to Yext CEO Howard Lerman
A first signing with a CPG firm with no physical location marks a new phase for Yext's expansion.
Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
Another strong quarter for Salesforce with some global nuances taking shape.
A provocative series of content marketing presentations has forced me back into content strategy. The only problem: I'm queasy from "content experience" buzzwords. And is context more important than content? What?
Remember the heady days of Enterprise 2.0, when a sweeping wave of collaboration was going to level hierarchies, changing work forever? How far have we actually come? One certainty: the digital tools are different.
It's Friday, I had an 18 hour travel day this week, and I'm crank-o-riffic. A slow-cook meltdown with Scoop.it needs to come off the stove. Behind that meltdown is the enduring power of content curation.
Marketers want to provide more engaging content - but how? One approach is via interaction, or what Apester calls interactive content experiences. Barb shares one view of this emerging field - and how brands are faring.
Gartner's Hank Barnes regularly shares provocative ideas and research on enterprise buyers. Our first-ever podcast brought the question of how buyers are changing to a head. Here's the highlights.
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
The data is in: original research is effective for content marketers. So why aren't more brands doing it? Here's Barb's answer - and six tips for content marketing teams.