Zendesk on WhatsApp and the rise of the omni-channel conversation
Zendesk unveils a tighter partnership with Facebook for WhatsApp messaging - what's the wider context for omni-channel customer engagement?
Digital and content marketing
Sensory surveillance is the hidden price you pay for all the smart devices around you
Today's smart devices come with a hidden price tag for all of us. Zoho's Raju Vegesna explains the concept of sensory surveillance and why you should care
Adobe acquires Workfront, makes $1.5bn bet on work management - or does it?
Is Adobe's $1.5 billion acquisition of work management pioneer Workfront all about marketing or are their wider ambitions in play?
CMWorld 2020 - How to create content your audience wants to consume
There is a proliferation of content out there - but that doesn't mean it's working for your brand. Fresh formats like podcasts and videos are also getting crowded. Where do content marketers go from here?
CMWorld 2020 - content marketing is evolving, are you ready?
Even in an era of declining media trust, there is a place for content marketing. But if you want your content to create loyal advocates and win customers, how you approach content has to change. That was the message from CMWorld 2020 - here's my review.
The enterprise professional's guide to Alexa Flash Briefings - why personalizing your news content pays off
Personalization with AI? The jury is out. Personalizing your own Alexa Flash Briefing - pretty useful. Here's my annotated guide to Flash Briefings for enterprise professionals, with reviews of the best content I have found.
Group messaging means new opportunities for businesses - and new responsibilities
Messaging has gone mainstream, but group messaging for businesses has many more pitfalls than your family group chat, warns Zendesk’s Mike Gozzo
Showpad Transform 2020 review - why sales and revenue enablement must be part of your customer data strategy
Showpad Transform 2020 is in the books, but the lessons carry forward. Showpad customer stories brought data challenges to light - and showed how sales and revenue enablement factor into an effective CRM strategy.
The overlooked potential of industry-focused virtual events - an ASUG life sciences example
Superior virtual events don't necessarily require radical changes. As ASUG's recent week of industry events for SAP professionals proved, an industry focus on live customer stories goes a long way. Here's my ASUG life sciences and health care review.
Salesforce Live - how Fenwick tapped into Commerce Cloud to turn its stores into online e-commerce fulfilment centers
The UK's largest family-owned department store chain has styled its digital journey with Salesforce.
ItelliFest 2020 - a good example of the virtual tech event experience
In common with many other firms, itelligence UK recently ran a virtual event. Unlike much of what we've seen to date, it worked well. Here's how.
Twilio buys into CDP market with $3.2 billion Segment acquisition
With its acquisition of CDP pureplay Segment, Twilio cements its position as the API-centric platform to challenge the traditional CRM giants on customer engagement
Hubspot Inbound 2020 - Marcus Sheridan on content that sells
Marcus Sheridan is something of a legend in content marketing circles. But how does his message apply today? At Hubspot Inbound 2020, Sheridan laid out his "big five" content marketing priorities. It comes down to sales enablement.
