Enterprise communities are a potent competitive advantage - and one of the trickiest investments to unravel. I had the chance to dig into the subject when Tim Rodman, Manager of the independent Acumatica User Group (AUG), put me in the podcast hot seat. Highlights follow.
I issued a challenge for event platforms: give me unfettered access to your large scale events. I'll judge how interactive your platform really is. Hopin took me up on it. Here's an illustrated review of two events, with more unscripted encounters than I've had at any others.
AI's impact on content has been the subject of heated debate and concern. But to what extent can AI help marketers with their copy today? Here's what I learned from Phrasee's approach.
A meeting between Facebook management and civil rights campaigners was little more than a PR exercise, but a damning audit report does at least place blame firmly where it belongs - at the feet of Mark Zuckerberg himself.
Marketers need to re-think their COVID-19 thinking and face up to some hard realities.
Leading tech vendors have joined the July advertising boycott of Facebook, but it's likely to need a bigger army of SMB customers in revolt to make a real difference in this fight.
Facebook's inaction over the dangers of hate crime and Fake News on its platform has led to advertisers voting with their budgets. Is this the tipping point for social media platforms to step up to their responsibilities?
If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.
Today, Demandbase announced the acquisition of Engagio. For those tracking the maturity of the ABM market, this is an acquisition worth watching - here's why.
Vendors claim that interactive virtual events are beyond the scope of today's platforms. Or they give us faux interactivity, falling far short of what's possible. I'm not buying it. Neither is Intrado Digital Media.
How to upskill your workforce at speed - here's what our data says
Research into how its customers worldwide have responded to the pandemic shows remote access and virtual training topped video and chat, writes Zoho's Raju Vegesna
Marketers and event producers rushed their move to virtual events - and wound up with stale formats. But there are advantages to virtual events, and ways to do them better. Here's the view from ON24.
Good CX always matters, but the broadened digital demographic coming out of COVID-19 lockdowns has implications for all organizations in terms of service design.
