What's the biggest mistake in sales and marketing today? How about: "We want 30 minutes of our audience’s attention without earning it." Here's how Andrew Davis advises companies to change their video and email marketing.
Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
Gartner reckons that in a couple of years from now, enterprises will spend more on chatbot creation than traditional mobile app development. Some tips on how to spend that money well...
The role of storytelling for brands remains an area of hype and confusion. But as Ryan Taft from STORYSOFT explains, reaching consumers with an "open mind moment" through storytelling is a powerful way to break through the noise.
If you're planning a high-end vacation, Luxury Escapes aims to help deliver with an AI-enabled highly personal touch.
Bluewolf's State of Salesforce report is out with more insights into the current adoption and usage trends in the Salesforce user community.
The UK-based non-profit has put Salesforce’s Interaction Studio to work on delivering relevant information to patients and their families at every stage of their cancer journeys.
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
The online travel company is using the cloud-based media management platform to serve up tempting images to would-be holiday makers.
Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.
Startup failures come down to... marketing. That's the view of Craig Zingerline, who has founded multiple startups and seen the growth - and failures - firsthand. Here's his view on how startup marketing has evolved.
Twitter crashed on Wall Street after Q3 numbers spectacularly missed expectations.
