How Fujitsu mastered GDPR with Marketo as its 'compliance angel'
With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Archive: Digital and content marketing
Facebook groups for enterprises - bring on the debate
Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
We share our data for personalized experiences - but are brands delivering?
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
Should your B2B brand create social media stories?
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Tone of voice - how not to sound like everyone else
Why how you say something matters as much as what you say in marketing.
If active audience listening isn’t on your to-do list, it should be
Listen up - active audience listening can boost marketing campaigns.
Why we still have work to do on content marketing programs
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Accenture CEO David Rowland - why technology is the engine of growth in 'The New'
Accenture's interim CEO drills down on what makes Accenture Technology so important to future growth potential.
Stringing together new digital credentials at Vera Bradley
Vera Bradley's $75 million purchase of Pura Vida is a savvy digital move.
Reuters grim warning - trust on the wane as 'platform power' undermines traditional media in a 'Fake News' world
A grim assessment via Reuters Digital News report.
Talking about voice commerce
Voice commerce and voice search - conversations to be had in the realm of e-commerce.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.