The scope of a CMO's role continues to grow. But is the shift to CRO a viable one? In a recent interview, Christina Mautz of Moz offered her insights on moving from CMO to heading up sales and marketing as CRO.
Europe's legislators deliver emphatic 'Non!' to Facebook's vision of self-serving internet regulation
Regulate me, says Facebook's Mark Zuckerberg, and here's how. You've got to be kidding, say Europe's legislators.
Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.
Personalizing swag in pursuit of stronger customer relationships - the rise of gifting in direct marketing
Sendoso is a gifting platform that provides direct mail, corporate gifting, customer swag, perishables, and more. Kris Rudeegraap, Sendoso CEO and co-founder, discusses the gifting market and how brands are fitting it into the customer lifecycle.
Despite the widening group of marketers who don’t believe social media marketing works, there are still just as many doubling down on it in 2020.
Catching up with Tim Kopp, former CMO of ExactTarget, now heading up ABM solution provider Terminus.
NRF 2020 - retail must take back control of its digital future, says Microsoft's Nadella as IKEA cuts loose from Amazon
"You cannot be cool by association with a tech vendor." Retailers need to build out and skill up their own digital stacks and not depend on third parties, such as a certain online behemoth...
California's CCPA, now in effect, brings data privacy into focus on U.S. shores. But does meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast.
Salesforce's Rob Acker - open source NonProfit Success Pack for third sector organizations is "alive and well and staying"
As the CRM giant looks to grow its non-profit business, the head of its philanthropic arm restates its commitment to the open source NonProfit Success Pack.
Capitalizing on product-led growth means big changes to sales and marketing. Marketing shifts focus to customer acquisition; content takes center stage. Here's how you pull it off.
Global non-profit provides shared services for digital-campaign technology and content to far-flung branches, so that they can concentrate on making their impact felt locally
B2B buyers are changing - but our content hasn't kept up. Can content play a role in earning buyer trust and credibility? And what about "thought leadership" content specifically? These are topics I'm writing about in an upcoming dbook. Here's a preview.