If you're not Carrie from Sex in the City, buying shoes is an occasional activity and that makes life more challenging for retailers such as schuh. Time to try on CRM and loyalty management to see if they fit.
Building a marketing and customer growth strategy based on customers experiences - a bold plan for HBO Max to hit its ambitious subscriber targets.
Three powerful uses cases to the potential benefits of Experience Management from Volkswagen, Albertsons and Uber Eats.
As enterprises turn to visual content to make their online presence more engaging, adoption of Cloudinary's cloud-based, API-centric DAM is on the rise
World Economic Forum Global Technology Governance Summit - YouTube CEO Susan Wojcicki on content, creativity and coping with regulators who don't know what they want
YouTube CEO Susan Wojcicki points to improvements in the platform's policing of bad content, but there's a long road still ahead as legislators try to work out what they want.
Making a Fractional CMO add up - building an organizational marketing team to meet the sum total of your needs
Could a Fractional CMO be the answer to your organizational marketing needs?
E-commerce won the COVID war, but what happens next? Kroger looks to the pursuit of digital profit in the Vaccine Economy
Kroger had 'a good war' when it came to the COVID crisis, benefiting from the online shift in grocery shopping. But as the Vaccine Economy takes shape, the challenge now is to turn accelerated revenue growth into long term digital profit.
B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
As a job title, Chief Revenue Officers are trending. But is CRO a needed role? And if so, how is it defined? Are there other ways to oversee revenue growth and accountability?
The Zen of workplace data privacy - Zoho's Raju Vegesna on productivity monitoring, privacy as a best-of-breed weakness, and Google's "cookieless" campaign
Software vendors claim workplace data privacy is neutral - wrong. Products influence culture. And is Google's "cookieless" announcement PR hype, or a breakthrough? Time to revisit Zoho's stance on data privacy - via a 1:1 with Raju Vegesna.
Getting our heads around the latest headless evolution developments at Contentful.
Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts for successful Account-Based Marketing
Salesforce drafts Einstein to pick up the manual 'heavy lifting' involved in creating successful ABM campaigns.
Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.