Walt Disney scales loyalty program with Oracle to reach ‘top bucks customers’
The world renowned Walt Disney Studios is working with Oracle CrowdTwist to build engagement through its loyalty member program.
Digital and content marketing
Virtual event honesty - an interactive virtual event won't work unless we solve the participation paradox
My virtual event series makes a vigorous case for interactive events, while holding brandcasted events to the satirical fire. But I've left out a big piece of the puzzle - until now.
Hubspot Inbound 2020 fuels marketing debates - inbound vs outbound. To gate, or not to gate?
Hubspot Inbound 2020 sparked a classic content marketing debate - gate your content, or set it free for search and social? Inbound for the win, or outbound with an ABM twist? Here's what we learned.
Virtual events and the flawed obsession with entertainment over interactivity - will fall events get it right?
The fall virtual event season is almost upon us. I don't know about you, but I'm bracing myself. Can we have better events this fall? Only if we get entertainment versus interactivity sorted.
Could Twitch be the next branded content media platform?
Twitch has enormous traction in the gamer community - but is there something there for enterprise content producers? The merits of Twitch as a live streaming video platform are worth a closer look.
Weekend rant: when a flashy UI and lo-code don't cut it
In our pursuit of introducing readers to a wide range of content, we've stumbled into some rabbit holes that no sexy UI nor lo-code system can overcome.
Honing our enterprise BS filters - with tips from Carl Sagan's Baloney Detection Kit
Does the enterprise have a fake news problem? Yes, if our BS filters get foggy. Fortunately we have smart folks to help us with that - including the Baloney Detector provided by famed scientist Carl Sagan.
Is ABM the new B2B marketing cloud? Martech faces off between platform and best-of-breed
The digital imperative of the pandemic has given even more momentum to ABM. But can ABM shift martech from best-of-breed to platform? I asked the CEO of Terminus for his take.
Should sales enablement play a bigger role in marketing strategy?
Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales operations emerging?
Buyer enablement vs. sales enablement - are they different strategies?
Considering content types and contemplating the differences between buyer and sales enablement.
Two Martech apps to improve productivity and make us more efficient
Picking out two Martech apps that caught my attention of late...
COVID-19 puts fresh focus on back end working conditions at e-commerce retailers
Warehouses and distribution centers are the 'engine rooms' of retail e-commerce, but in recent months have also become the focus of fresh COVID-19 controversy.
To break through the noise, get your content right - Knotch introduces Blueprint, a content planning tool that monitors your competitors
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
