There is still time to salvage fall events with effective hybrid options - but time is running short. Event planners who don't make changes are putting attendees in a tough spot, especially those with health concerns. We need a better approach.
Most service teams these days are charged with growing service revenues. Coen Jeukens of ServiceMax maps out the steps you need to take to achieve service revenue growth.
Jon's escaped our clutches for the week, but the enterprise hits and misses keep on coming...
Video killed the radio star; will it do the same to some marketers? Salesforce data points to new priorities for marketing in the Vaccine Economy
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
Self help - help yourself. A deep dive into self-service education and training.
Use of name-sharing has doubled the volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
The output from a recent webinar prompts some interesting thinking...
Enterprise hits and misses - Zoom pays full price for Five9, marketers grapple with AI and ABM, and supply chain managers get a call to action
This week - Zoom buys Five9 for a heady price - will it pay off? Retailers prepare for the omni-holidays, supply chain managers get a logistics wake-up call, and blockchain finds an enterprise use case? Your whiffs include goofy AI music.
What can the combination of AI and marketing achieve in the real world?
Footfall's coming home as Christmas shopping in the Vaccine Economy shapes up to be rather different
All we want for Christmas is...well, not to be thinking about it in July! But the retail reality is that planning ahead is critical. So what will the omni-Holiday experience for the Vaccine Economy look like this year?
Rail Delivery Group finds Salesforce just the ticket as its platform to keep analytics and integration on track
The COVID crisis provided an unexpected opportunity for RDG to pause for thought about how it wanted to shape its data analytics and integration approach.