With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Why how you say something matters as much as what you say in marketing.
Listen up - active audience listening can boost marketing campaigns.
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Accenture's interim CEO drills down on what makes Accenture Technology so important to future growth potential.
Vera Bradley's $75 million purchase of Pura Vida is a savvy digital move.
Reuters grim warning - trust on the wane as 'platform power' undermines traditional media in a 'Fake News' world
A grim assessment via Reuters Digital News report.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.