Updating the Pulse community to incorporate a wider audience of marketers.
The COVID-19 crisis adds to the pressure on marketing professionals. Salesforce's Ashling Kearns highlights some priorities ahead for all marketers.
Marketing tech continues to proliferate at almost-terrifying rates. But how will this shake out for marketers amidst COVID-19 disruptions? Will a best-of-breed push put the big suites on the defensive?
Virtual analyst days pose an event design challenge. Solve it, and we can apply those lessons to other events. For now, we're stuck in the land of slide dumps and stale formats. Let's fix that.
What is the future of digital marketing and the impact of COVID-19? A Discover Martech virtual event review
Digital marketing needed to change - now there is no looking back. Here's my take on the reality checks and future visions from the Discover Martech virtual event.
How Newsela connects data across the customer lifecycle - and gives teachers a platform for remote learning
Helping teachers teach is a worthy mission - now more than ever. But you can't deliver without data on customer needs. Here's how Newsela put their marketing and data initiatives together.
CEO Sundar Pichai spells out Alphabet's positives, but COVID-19 damage to ad revenues is only going to get worse
Reasons to be cheerful from Alphabet CEO Pichai, but the ad revenue pressure is only going to get worse...
Yes, there are obstacles to interactive live events. But don't blame the tooling or the webinar platform. Here's how to get the most interaction from today's tools - including my 11 point checklist for that rare experience: a must-see live webinar.
Our next Adobe Summit review hits on a very timely topic: how can marketing shift the internal conversation? There's a way to tie marketing to revenue - and a seat at the board room table. So why has that proven so elusive?
Location Intelligence giant Esri has moved from poorly integrated on-premise systems to using Adobe in the cloud to deliver personalised web assets.
Performance company Under Armour has moved its digital asset management platform to Adobe Experience Manager as a Cloud Service.
The definition of customer experience has changed overnight - how should companies respond? With 100+ sessions live on the virtual Adobe Summit, there's a lot to dissect. Here's our first round of news analysis and highlights.
The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.