Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights.
Samsonite was hit by the downturn in the COVID-afflicted travel industry, but its use of Salesforce's Commerce Cloud has enabled it to respond to changing circumstances with agility.
As Connections opens its virtual doors, Salesforce extends the capabilities of Commerce Cloud and Marketing Cloud.
A tech tuck-in to broaden platform appeal as Zuora drills down on three key vertical markets.
The latest moves from Demandbase...
Adobe Workfront customer Lincoln Financial explains how to get value from all the data collected in a marketing system of record
What is the future of on-the-ground events? That's a matter of debate, but ON24 is betting on digital-first and hybrid events. If so, we'll need an upgrade in the online event experience. Here's what ON24 is rolling out.
Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe.
At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally?
The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?
