There is still time to salvage fall events with effective hybrid options - but time is running short. Event planners who don't make changes are putting attendees in a tough spot, especially those with health concerns. We need a better approach.
How to grow service revenue with service marketing
Most service teams these days are charged with growing service revenues. Coen Jeukens of ServiceMax maps out the steps you need to take to achieve service revenue growth.
Jon's escaped our clutches for the week, but the enterprise hits and misses keep on coming...
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
Self help - help yourself. A deep dive into self-service education and training.
Use of name-sharing has doubled the volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
The output from a recent webinar prompts some interesting thinking...
This week - Zoom buys Five9 for a heady price - will it pay off? Retailers prepare for the omni-holidays, supply chain managers get a logistics wake-up call, and blockchain finds an enterprise use case? Your whiffs include goofy AI music.
What can the combination of AI and marketing achieve in the real world?
All we want for Christmas is...well, not to be thinking about it in July! But the retail reality is that planning ahead is critical. So what will the omni-Holiday experience for the Vaccine Economy look like this year?
A deep dive into Orbit Media's approach to ABM.
The COVID crisis provided an unexpected opportunity for RDG to pause for thought about how it wanted to shape its data analytics and integration approach.
