SuiteWorld19 - Williams Sonoma cooks up a better way to manage 10 global sites
A NetSuite upgrade takes kitchenware retailer Willams Sonoma from customizations to extensions that are easy to share across its 10 global e-commerce sites
Archive: Digital and content marketing
Survey says that marketers are excited about the potential of AI - but where does it have impact?
Are marketers excited about AI? That's an obvious question with an obvious answer. But how are they using it - and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.
What is driving native advertising growth, and how can brands do it the right way?
Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.
Admit that it's not magic
Coffee's Caution to vendors - Since you know that what you’re selling isn’t magic, admit it—and give your customers what they need to deal with the difference.
Why Prada wears digital - the devil's in the detail
The devil wears Prada, but there's a need for a lot more to do so. Digital transformation comes into play...
Four retailers and reality - a progress report on fashionable omni-channel transformation
Four examples of omni-channel retail transformation among some dedicated followers of fashion.
Brian Sommer's Month in Brief – February 2019
February is the shortest month, but there was a lot to talk about...
Do video marketing right - the pros and cons of YouTube and more
Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.
Hugo Boss boss sees digital fashion design on trend as online sales top €100 million
Hugo Boss CEO Mark Langer has taken a pragmatic stance on digital transformation in the luxury retail sector.
Urban Airship CEO on bringing brands to the palm of your hand
We speak to Brett Caine, CEO of Urban Airship, about its recent acquisition and the business of bringing brand experiences to consumers on their smartphones
Salesforce sets target of $28 billion revenue by 2023 as economic confidence holds
A strong year end for Salesforce, but Wall Street was spooked by outlook.
Gated offers - a different approach to personalization that gives consumers control
Gated offers - a personalization idea that targets segments of your customers and makes them self-identify to you.
How do we build a next generation digital marketing strategy?
Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.