The latest moves from Demandbase...
Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe.
Adobe Summit 2021 - how Disney's Yellow Shoes team adapted to the pandemic economy - and emerged with a new way of working
At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally?
Adobe Summit 2021 - Colgate-Palmolive uses Adobe Experience Manager to bring a smile to its customers faces
The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?
Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates
A simple way to get more digitally-enabled - some alphabetical colonic irrigation is in order to purge your vowels. Srsly!
Can advertising save the open web? It's not an idea I am typically open to. At Collision 2021, Quantcast CEO Konrad Feldman made his case for advertising as the savior of the open web. Let's discuss.
Casting an eye over the future of content marketing - Casted CEO Lindsey Tjepkema on the role of audio and video
Chatting with Casted's CEO about the story so far...and what needs to change.
A tale of two broadcasters - how Channel 4 balances fact with feel as it leans into data to power digital transformation
Don't waste a crisis! As COVID struck, Channel 4's digital focus accelerated to great success, says the broadcaster's CEO Alex Mahon.
Disruptor disrupted? Netflix's pandemic boost looks to be over - is it competition that's closing in that's causing the slowdown?
How messaging is changing to become more personalized, a shift that's needed if consumers aren't to rebel against an onslaught of messages.