If you can say ‘blockchain’ without cringing, maybe you’re ready to sell enterprise software. I recently caught a masterclass performance and wants to share the best practices with you. Enjoy!
First impressions from Content Marketing World prompt some interesting questions.
The brand formerly known as SurveyMonkey cleans up its data.
Marketers are pre-occupied with lead generation - but does the ubiquitous pop-up even work? What type of content earn attention, and how do we deliver on that for sales teams? Time for fresh answers.
The presence of AI across our lives is tangible now - but what is the specific impact on marketing? That's the core topic at The Marketing AI Institute's MAICON event.
Dreamforce 2021 - the Salesforce Economy thrived during the pandemic, but what lies ahead in the Vaccine Economy?
The COVID crisis boosted digital transformation and cloud adoption, but where next for Salesforce and its partners?
So Twitter acquired Nuzzle, and now the service is offline. Enterprise curators have options to consider - such as upstarts like Tweetshelf and Murmel. But why curate? And why bother with social news aggregation? Read on.
Can AI displace content creators? For B2B content, the answer is no - but with a disconcerting asterisk
One surefire way to get a rant out of me: tell me that AI is going to displace creative professionals. But this year, one article managed to shake me up a bit. Can AI change the meaning of quality and social engagement for B2B content?
Cookies are set to crumble and organizations need to explore alternative methods of getting up-to-date info on their customers.
Marketers need to get to grips with the potential - and the limitations - of using AI to ply their trade.
Good customer data = great customer experiences = Customer Data Platform - a view from Segment CMO Katrina Wong
A compelling conversation on the status and future of Customer Data Platforms.
Holiday firm Center Parcs says Adobe tech proved critical to weathering months of UK lockdown
Steady turnaround progress at Macy's as omni-channel thinking pays off.
B2B video streaming services - switch on or switch off?