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Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
ASOS was once a poster child for the UK e-commerce industry. Can those glory days be restored in the Vaccine Economy?
TikTok isn't just for B2C organizations...
Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.
"Go-to-market" - buzzword, or strategy? It's time to ask some questions...
There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.
Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.
There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.
FPM vendor Planful buys marketing performance management startup Plannuh, connecting finance teams to marketing colleagues
European MD of Zoho explains where the business cloud applications company is now, and where it goes next
Hybrid events aren't that hard - but they are misunderstood. There is still time to add a hybrid component to your next event. Here's a framework to consider, and an argument for how hybrid events fit into a new, community-driven strategy.
Yext has been putting in the foundational spadework on unifying and simplifying its brand message. It's progress, albeit still slow progress...