Salesforce+ and chill! Turning on B2B streaming services at Salesforce, Demandbase and Terminus
B2B video streaming services - switch on or switch off?
Digital and content marketing
So your company is customer-centric? Then your upcoming event better be hybrid
There is still time to salvage fall events with effective hybrid options - but time is running short. Event planners who don't make changes are putting attendees in a tough spot, especially those with health concerns. We need a better approach.
How to grow service revenue with service marketing
Most service teams these days are charged with growing service revenues. Coen Jeukens of ServiceMax maps out the steps you need to take to achieve service revenue growth.
Enterprise hits and misses - marketing forecasts, supply chain chaos and Jon's missing in action...
Jon's escaped our clutches for the week, but the enterprise hits and misses keep on coming...
Video killed the radio star; will it do the same to some marketers? Salesforce data points to new priorities for marketing in the Vaccine Economy
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
Product-Led Summit - why you should adopt a product-led funnel when you can’t go true product-led
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
The importance of self-service education for customers and prospects
Self help - help yourself. A deep dive into self-service education and training.
Pet insurer Bought By Many rolls out SaaS tool to boost word of mouth referrals
Use of name-sharing has doubled the volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
A neuroscience study that suggests we aren’t building digital content right - what Simon says
The output from a recent webinar prompts some interesting thinking...
Enterprise hits and misses - Zoom pays full price for Five9, marketers grapple with AI and ABM, and supply chain managers get a call to action
This week - Zoom buys Five9 for a heady price - will it pay off? Retailers prepare for the omni-holidays, supply chain managers get a logistics wake-up call, and blockchain finds an enterprise use case? Your whiffs include goofy AI music.
Marketing AI – plenty of use cases, but we’re just getting started
What can the combination of AI and marketing achieve in the real world?
Footfall's coming home as Christmas shopping in the Vaccine Economy shapes up to be rather different
All we want for Christmas is...well, not to be thinking about it in July! But the retail reality is that planning ahead is critical. So what will the omni-Holiday experience for the Vaccine Economy look like this year?
Content-driven ABM - an Orbit Media case study
A deep dive into Orbit Media's approach to ABM.
