M&S focuses on personalization to deliver value to customers This article is sponsored by:
By developing a strong personalization strategy, the retail giant is aiming to create higher levels of engagement across its digital channels.
Digital and content marketing
Adobe Summit 2022 - personalization at scale, metaverse, real-time CDP, AI and more This article is sponsored by:
Adobe Summit 2022 opens with a theme of personalization at scale and announcements on metaverse readiness, real-time CDP, AI and more
Preach it! The role of the Chief Evangelist in marketing This article is sponsored by:
Love the product, love the brand? Tell us all about it!
Gap fails to deliver a retail bounce back despite a digital-first shift This article is sponsored by:
The Gap fails to match up to other retailers results despite its shift to a digital-first mindset.
Verastar re-imagines communications with customers via Salesforce transformation program This article is sponsored by:
The business services specialist says the cloud-based platform will support product innovation and long-term growth.
Nordstrom soars, but its 'digital velocity' isn't apparent This article is sponsored by:
Nordstrom's promised increase in 'digital velocity' remains a work-in-progress, but the re-opening of stores has bolstered the retailer's prospects.
Nervous no more - five years on and Target's counterintuitive retail turnaround plan delivers up a $106 billion company This article is sponsored by:
Target CEO Brain Cornell executed on a plan that retail analysts frowned upon - and he was right!
How Heap.io's 'digital vacuum cleaner' can improve digital experiences by analyzing customer journeys This article is sponsored by:
Organizations need both qualitative and quantitative understanding of their customers journeys.
Etsy pursues its "big hairy audacious goal" as e-commerce marketplaces appeal to buyers and sellers alike This article is sponsored by:
Etsy is a prime example of an e-commerce third party marketplace that is providing a viable platform for both the buy and sell side.
The miracle is real? A "different Macy's" omni-channel transformation delivers the goods This article is sponsored by:
No e-commerce independence, but further acceleration of omni-channel transformation - Macy's shopping list for 2022 and beyond.
Interactive and visual content is key to improving product marketing - here's why This article is sponsored by:
Enhanced product marketing can be achieved using interactive and visual content, says Mediafly's Nick Thompson.
More automation to come as Walmart expands its footprint to redefine retail This article is sponsored by:
Walmart isn't just for groceries and home essentials any longer...
Headless CMS is not taking over the market... yet This article is sponsored by:
What constitutes a headless CMS - and why does that matter? Here's why.
