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Tesco's omni-channel vision for the Vaccine Economy - customer and data centric in focus This article is sponsored by:

Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.

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Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’ This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.

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Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.

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How ethical personalization can enhance trust and unlock savings This article is sponsored by: salesforce-sidebar

There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.

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Zoho talks up ‘transnational localism’ as key to success This article is sponsored by:

European MD of Zoho explains where the business cloud applications company is now, and where it goes next

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No more hybrid event excuses - your next event can be hybrid, and it isn't hard This article is sponsored by:

Hybrid events aren't that hard - but they are misunderstood. There is still time to add a hybrid component to your next event. Here's a framework to consider, and an argument for how hybrid events fit into a new, community-driven strategy.

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Re-inventing Yext - a progress report shows slow signs of improvement This article is sponsored by:

Yext has been putting in the foundational spadework on unifying and simplifying its brand message. It's progress, albeit still slow progress...

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