What if people talked the way tech marketeers write? A tongue-in-cheek vision of what might be... This article is sponsored by:
When marketing meets the real world...
Digital and content marketing
The next fundamental shift in business tech arrives at MACH One This article is sponsored by:
Mainstream brands and retailers reported impressive results from adopting a new emerging technology architecture for e-commerce and digital content at last week's first MACH One conference
Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most? This article is sponsored by:
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Why we need interactive content more than ever This article is sponsored by:
Interactive content can be more powerful than static content. Here's why.
Bed, Bath & Beyond loses its omni-channel turnaround CEO as beleagured retailer slashes a third from its CapEx spend This article is sponsored by:
More trouble for Bed, Bath & Beyond as its omni-channel transformation driver Mark Tritton is out as CEO as the retailer announces terrible Q1 numbers.
Plan early for Christmas! Salesforce research suggests the retail Holiday season in the Vaccine Economy remains complex This article is sponsored by:
The stores are re-opened and digital growth has slowed down. What does this year's Holiday season hold for retailers and consumers? Salesforce's Rob Garf and Caila Schwartz have some thoughts on the shape of things to come.
GoHenry banks on Salesforce to speed up customer interactions This article is sponsored by:
Kids’ money app combines social and customer data to help agents solve queries quicker.
What I’d say to me back then – ServiceMax’s Liz Carter on why it pays to be a risk-taker This article is sponsored by:
The tech sector has more opportunity than ever for women to build long-term careers, argues ServiceMax's Liz Carter.
Here's the deal - bringing sales data together into Drift's Deal Room This article is sponsored by:
Bringing the personalized landing page experience to sales teams.
Adobe reports record Q2 revenue - CEO confident on future, despite macroeconomic uncertainties This article is sponsored by:
The market didn’t react too favorably to Adobe’s weaker than expected outlook, but CEO Shantanu Narayen is clear that all the signs point to continued success.
Salesforce checks in at Edwardian Hotels to provide a 360 degree customer view This article is sponsored by:
Edwardian Hotels wanted to join up the information and views from each of its departments into a single view.
Building demonstrably better demo experiences with Cloudshare This article is sponsored by:
Prospective users expect to try before they buy these days. Marketers need to be able to manage the demo stage better than they've previously been able to.
Best foot forward with Salesforce - the new world of retail according to Shoe Carnival and Crocs This article is sponsored by:
Two leading footwear retailers spoke at the recent Salesforce Connections event about how they're creating more personalized experiences for their customers.
