Taking the handbrake off for content designers - Contentful rolls out upgrades to make life easier This article is sponsored by:
Checking out the latest offerings from Contentful.
Digital and content marketing
Five B2B marketing trends that buck traditional tactics This article is sponsored by:
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
Can ASOS fashion an e-commerce future in the Vaccine Economy? Here's the (fishy) plan This article is sponsored by:
ASOS was once a poster child for the UK e-commerce industry. Can those glory days be restored in the Vaccine Economy?
B2B brands should be thinking about TikTok - here's why This article is sponsored by:
TikTok isn't just for B2C organizations...
Tesco's omni-channel vision for the Vaccine Economy - customer and data centric in focus This article is sponsored by:
Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.
Go-to-market is broken - GTM Partners wants to help you fix your approach This article is sponsored by:
"Go-to-market" - buzzword, or strategy? It's time to ask some questions...
Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’
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There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.
Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business
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Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.
How ethical personalization can enhance trust and unlock savings
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There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.
Planful buys Plannuh, connecting finance to marketing performance management This article is sponsored by:
FPM vendor Planful buys marketing performance management startup Plannuh, connecting finance teams to marketing colleagues
Zoho talks up ‘transnational localism’ as key to success This article is sponsored by:
European MD of Zoho explains where the business cloud applications company is now, and where it goes next
No more hybrid event excuses - your next event can be hybrid, and it isn't hard This article is sponsored by:
Hybrid events aren't that hard - but they are misunderstood. There is still time to add a hybrid component to your next event. Here's a framework to consider, and an argument for how hybrid events fit into a new, community-driven strategy.
Re-inventing Yext - a progress report shows slow signs of improvement This article is sponsored by:
Yext has been putting in the foundational spadework on unifying and simplifying its brand message. It's progress, albeit still slow progress...
