Digital and content marketing

Zuora Subscribed - how The New York Times plans to go from 10 million to 15 million paid subscribers by 2027 This article is sponsored by:

As a longstanding Zuora customer, the New York Times is a strong proof point exemplar of how to operate in a Subscription Economy.

MACH TWO - enterprise adoption learnings from Mars, IKEA, ASICS and Interflora This article is sponsored by:

At last week's MACH TWO conference, enterprises including Mars, IKEA, ASICS and Interflora spoke about their learnings from moving to a composable MACH architecture for e-commerce and digital experience

MACH TWO - Mindy Montgomery ASICS by @philww

The foundation for a new face of retail - how Look Fantastic is giving physical experiences a digital makeover This article is sponsored by:

Bringing together the traditional physical and the new digital world of retail is a challenge, says Kate Hardisty Smith, Head of E-Commerce at Look Fantastic, but it can be done.

Real estate giant Colliers deploys Hootsuite Amplify to boost employee advocacy and social media engagement This article is sponsored by:

Colliers is using Hootsuite’s Amplify to make it easier for brokers to use trustworthy business content to build both their and their employer’s profiles online

If consumers are sheep, e-commerce firms need to be shepherds! Lessons from the experience of Virgin Experience Days This article is sponsored by:

It's time to herd the flock, argues Mark Williams, Head of E-Commerce.

MACH TWO - MACH Alliance warns off monolith giants from MACH 'washing' This article is sponsored by:

The MACH Alliance has warned off traditional monolithic application vendors including Adobe and Salesforce from implying they're MACH compliant, it emerged this week. Over half of applications for MACH certification fail.

MACH TWO media panel Jasmin Guthmann speaking 2023-06-13 @philww

Enterprise AI at the speed of trust? Marc Benioff sets out Salesforce's generative AI stall This article is sponsored by:

Salesforce is going big on generative AI across its product portfolio, but in a way that's appropriate to enterprise needs, says Benioff.

Salesforce Connections - how Baptist Health personalizes its patient engagement and what AI may bring to the story This article is sponsored by:

The Florida-based health system is already a heavy user of Salesforce's Marketing Cloud and Data.

Adobe Summit EMEA - with Firefly for enterprise and Express upgrade, Gen AI makes everyone a content creator This article is sponsored by:

At Adobe Summit EMEA today, a major update for the all-in-one Express content creation tool as Adobe builds in an enterprise edition of Firefly to bring generative AI image creation to every user.

David Wadhwani announces Adobe Express and Firefly for Enterprise at Adobe Summit EMEA 2023 by @philww

Salesforce Connections - if AI is the new UI, what does that mean for marketing and commerce? This article is sponsored by:

It's the opening day of the Connections marketing fest and generative AI is inevitably top of the talking points agenda.

The growth of experience research and ResearchOps This article is sponsored by:

Researching for better customer experiences...

Why generative AI is not a replacement for marketers...whatever the cost-conscious CEO might think! This article is sponsored by:

It's coming to steal away your jobs! Or is it? Why generative AI can help marketers, but not replace them.

Acquia’s Jennifer Griffin Smith on being a Chief Market Officer (and no, that’s not a typo!) This article is sponsored by:

From Chief Marketing Officer to Chief Market Officer...