Digital and content marketing

Where next for digital marketing? This article is sponsored by:

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.

Pandora chases the digital Mad Men This article is sponsored by:

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

Email - the stepchild digital forgot This article is sponsored by:

Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.

Intuit's lack of cloud smarts is painful This article is sponsored by:

Does Intuit understand cloud? It would appear not. to make matters worse, its attempts at market intelligence gathering just nosedived with this effort. Too big to fail? We'll see.

Enterprise content marketing fails This article is sponsored by:

When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.

Skype goes to Specsavers This article is sponsored by:

A neat bit of digital marketing as Specsavers takes its Spectacles Wearer of the Year contest onto Skype.

Will Yahoo come Tumblr-ing down? This article is sponsored by:

Silicon Valley's worst kept secret ever will be confirmed later today when Yahoo announces a buyout of Tumblr. But is this just a PR gesture towards the achingly cool or a thought-through business play by Marissa Mayer?

BMW's digital marketing choice This article is sponsored by:

BMW and Unilever are among the global brands to turn to Accenture for digital marketing support but do the IT services firm's credentials stand up to scrutiny?

CRM Idol year three is here This article is sponsored by:

CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.

Two businessmen race with laptops in competition - © alphaspirit - Fotolia.com

Taking a lead in lead management This article is sponsored by:

Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind.

Trust and the digital economy This article is sponsored by:

Half way up a mountain in India or in a back street in Putney, trust is the new currency for the digital economy, argues JP Rangaswami.

McKinsey's future customer is a duck This article is sponsored by:

McKinsey's vision of digital marketing is compelling at first sight. But when you look closely it is fatally flawed. Even so, there may be other use cases that can be added to the mix. Can you think of some?