Influencer programs - avoiding the big missteps This article is sponsored by:
Companies tend to struggle with influencer programs. But there are potent benefits to getting it right.
Companies tend to struggle with influencer programs. But there are potent benefits to getting it right.
"In our old model, we would have said, ‘Hump you, you can take it, it's the same for everybody, if you don't like it, bugger off.' Not any more, says Ryanair CEO Michael O'Leary.
The death of Facebook or the death of Princeton University? Another silly 'Facebook's doomed' report and some rather more potent stats about its mobile success.
We’ve got some exciting announcements coming up over the next few months - starting today with the news that we have a new member of the diginomica family in the shape of Derek du Preez.
Field marketing agency Big Picture uses the soon to be VMWare acquired AirWatch MDM to help it safely speed the information flow to and from its agents in retail stores
here's your B2B content strategy checklist for 2014, including a few that the 'content gurus' overlook.
Mobile marketing may be top of mind but it's not yet delivering ROI for the majority of organisations. On the other hand, email remains alive and kicking.
Larry Ellison's willing to pay $27 a share for Responsys? Will SAP or IBM or AN Other make him pay more? Or beat him to the prize themselves?
Ryanair wants to be loved and it's spending on digital investment to achieve that. But can it learn to love the customer first?
Over the past 8 months we’ve picked up on Accenture’s ambitions in the digital business space. While to most of us perhaps Accenture remains the ‘big ticket outsourcing’ behemoth of old, the firm has been transitioning itself into new markets with its digital push front and centre.
Larry Ellison seems to have a new holiday tradition. Last year he snapped up Eloqua. This year's indulgence is Responsys, a purchase that plugs some interesting gaps in Oracle's Marketing Cloud ambitions.
I went back a full year to see if I had received a single effective solicitation of any kind via LinkedIn. The results were terrifying.