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Drinking Starbucks digital brew This article is sponsored by:

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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Native advertising - does it make sense? This article is sponsored by:

If advertising is dead then what follows? Scott Karp thinks it is 'native advertising.' It's not a view to which we subscribe. We think there is a better way - at least in the business to business world.

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Zaavi's DVD digital omni-failure This article is sponsored by:

While all the talk in CRM and marketing is about the omni-channel, at practical level the likes of online retailer Zavvi continue to fail. Why?

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Banks' digital strategies are failing customers This article is sponsored by:

Banks are just really, really bad at customer interaction, yes? So why aren't they tapping into digital channels to improve the situation? Maybe they just don't care.

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Hugh MacLeod - digital disrupter This article is sponsored by:

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.

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Where next for digital marketing? This article is sponsored by:

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.

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Pandora chases the digital Mad Men This article is sponsored by:

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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Email - the stepchild digital forgot This article is sponsored by:

Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.

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Intuit's lack of cloud smarts is painful This article is sponsored by:

Does Intuit understand cloud? It would appear not. to make matters worse, its attempts at market intelligence gathering just nosedived with this effort. Too big to fail? We'll see.

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Enterprise content marketing fails This article is sponsored by:

When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.

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Skype goes to Specsavers This article is sponsored by:

A neat bit of digital marketing as Specsavers takes its Spectacles Wearer of the Year contest onto Skype.

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Will Yahoo come Tumblr-ing down? This article is sponsored by:

Silicon Valley's worst kept secret ever will be confirmed later today when Yahoo announces a buyout of Tumblr. But is this just a PR gesture towards the achingly cool or a thought-through business play by Marissa Mayer?

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BMW's digital marketing choice This article is sponsored by:

BMW and Unilever are among the global brands to turn to Accenture for digital marketing support but do the IT services firm's credentials stand up to scrutiny?

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