The content marketing debate - distribution versus greatness This article is sponsored by:
Forrester analyst Ryan Skinner put out a blog post, Why Great Content is Not Enough, that rubbed me the wrong way. Here's why.
So how's that new Yahoo! coming along Marissa? This article is sponsored by:
Why Apple wants Burberry boss for digital retail push (updated) This article is sponsored by:
Burberry CEO Angela Ahrendts is defecting to Apple to head up its retail operations, both online and bricks and mortar. What lessons will she be taking with her from her digital makeover over Burberry?
The customer's in charge in the digital enterprise This article is sponsored by:
The customer is of course always right - a message that hasn't entirely made it through to the current generation of call centre operatives unfortunately - but now it seems that customers are not only right, but actively shaping the business strategies of firms with which they engage.
Understanding influence models This article is sponsored by:
What is an influencer, what is influence? How can that be harnessed and why should it matter anyway? Here are some answers
Gartner to CMOs: you need help with digital change This article is sponsored by:
If CMOs are going to be charged with getting their organisations into fit shape for the digital economy, they're going to need help - and that help will come in part from the traditional services and business consulting organisations.
Burger me! Super-sizing digital at McDonald's This article is sponsored by:
Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.
The pros and cons of video as a B2B marketing tactic This article is sponsored by:
In prior pieces, I laid out an agenda for B2B content marketing and poked some holes in failed tactics. It's time for a closer look at what actually works, starting with enterprise video.
Xero, FreeAgent, Crunch - the three hour Twitter evaluation This article is sponsored by:
The new rules of marketing and business engagement are taking on a life of their own in the SME market. Here is one example.
Bogus marketing - unsubscribe or spam? This article is sponsored by:
Are we getting better at email marketing? I don't think so and a good solution seems as far away as ever. Here are some of the worst practices currently out there.
Apple's internet radio move won't close Pandora's box This article is sponsored by:
EasyJet crash lands into Twitter hell This article is sponsored by:
EasyJet got into a terrible muddle when it denied boarding to a Tweeting lawyer. But this is only the tip of the iceberg in what is a clumsy use of social tools.