Digital and content marketing

What the heck is dark social - and is it relevant to enterprise buyers? This article is sponsored by:

"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.

If ABM's at an inflection point, where to next? The way ahead according to Terminus CMO Natalie Cunningham This article is sponsored by:

There's a growing need to apply Account Based Marketing across the entire customer lifecycle. Here's why - and how!

Digital transformation of merchandizing - Albertsons sees tech investment as the "tide that raises all boats" This article is sponsored by:

The US' second largest grocery chain is rethinking its approach in the Vaccine Economy, both online and offline.

Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...

Image of someone using TikTok on their smartphone

Ruling the Metaverse proves to be a costly burden as Meta's growth goes into decline for the first time This article is sponsored by:

Meta is looking at a declining ads market and some brutal restructuring in the months ahead. But the Metaverse project is still a top priority for CEO Zuckerberg.

Google Cloud revenues rise, but so do its losses as Alphabet sees growth slow This article is sponsored by:

Ad revenue slowdowns are hitting the consumer end of the business, but moments like this are opportunities for reflection, argues Alphabet CEO Sundar Pichai.

Next gen for lead gen? Oracle drills down on Fusion Sales This article is sponsored by:

Assessing Oracle's new Fusion Sales release.

Enterprise hits and misses - Amazon goes healthcare shopping with One Medical, and PR pitches get an AI debate This article is sponsored by:

This week - Amazon confirms its healthcare ambitions with the purchase of One Medical, but do consumers trust Amazon with healthcare data? The automation and AI debate shifted to PR pitches, while the AI trust disconnect hits the exec suite. Your whiffs include the hard knock life of the Instagram influencer.

Freshworks unifies customer data to AI-enable a more joined-up experience This article is sponsored by:

The new Freshworks summer release connects AI-enabled chat into a unified customer record, or CDP, across all its CRM applications.

Customer Data Platform (CDP) concept © ArtemisDiana - shutterstock

Absolutely Fabulous? Bringing data-driven decisions to PR This article is sponsored by:

Bringing data analytics to the fore in PR outreach

Tech events at a crossroads - go hybrid and include people, or go on-the-ground and exclude them This article is sponsored by:

Legacy event playbooks lead to legacy events. Why doesn't agility apply to event structure and participation? As the fall event calendar fills up, time for a hybrid event wake up call - and a case for radical inclusion. Plus: hybrid event tips from the diginomica team.

In the age of the self-service buyer, what brand content still matters? This article is sponsored by:

The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.

Confused business team holding a question mark sign

Web 3.0 and the creator economy - a seismic shift, or a hype festival for enterprises to ignore? This article is sponsored by:

I've had a chip on my shoulder about Web 3.0 for a while. Now the creator economy hype has reached a fever pitch - and it's time to air it out. Also: when it comes to NFTs and creative talent, should the enterprise care?