Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this essential debate.
How to turn marketing into an organizational Swiss Army Knife - some useful tips from expert marketers.
This week - decentralized finance wins buzzword bingo, but is it an enterprise disruptor? A personalization report issues benchmarks, and raises questions. Time for AI ethics - as a free service? Thanks to the Twitterati, the whiffs keep coming.
The customer of today is more demanding when it comes to personalized marketing and service needs.
Drilling down on a new report from Twilio raises some important questions.
Walgreens in the US and Boots in the UK have enjoyed varying degrees of omni-channel success.
Making the case for a B2B operating system for marketers - but does it stand up to scrutiny?
Why do vendors overreach, while viable AI use cases get overlooked? AI for video editing is one glaring example - though with options like Pictory.ai and Riverside.fm, that's starting to change. Here's what I tested for my video show.
Mixing first- and third-party data, and real-time triggers transform healthcare provider’s marketing strategy.
If you want your content to matter, you can't ignore all the work required to make it matter.
Adobe hasn't looked at its pricing since 2017...until now.
Lingerie retailer shares the secret of its digital success.
New integrations with Adobe Sign and Anaplan add to Adobe Workfront's appeal to marketing teams, but can it still reach the C-suite with a wider enterprise work management message?
