Adobe Summit 2021 - how Marketo Engage connects into the Experience Cloud and what's next
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Digital and content marketing
Adobe Summit 2021 - the marketing system of record takes center stage, but what do customers think?
Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?
Adobe Summit 2021 - new tools for customer experience in a digital-first world
Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates
Monday Morning Moan - Branded! You don’t become digitally-enabled through ritual disemvowelment
A simple way to get more digitally-enabled - some alphabetical colonic irrigation is in order to purge your vowels. Srsly!
Collision 2021 - can advertising save the open web? Quantcast's CEO makes his provocative case
Can advertising save the open web? It's not an idea I am typically open to. At Collision 2021, Quantcast CEO Konrad Feldman made his case for advertising as the savior of the open web. Let's discuss.
Casting an eye over the future of content marketing - Casted CEO Lindsey Tjepkema on the role of audio and video
Chatting with Casted's CEO about the story so far...and what needs to change.
A tale of two broadcasters - how Channel 4 balances fact with feel as it leans into data to power digital transformation
Don't waste a crisis! As COVID struck, Channel 4's digital focus accelerated to great success, says the broadcaster's CEO Alex Mahon.
A tale of two broadcasters - why Netflix's post-COVID slump is the talk of The Ton
Disruptor disrupted? Netflix's pandemic boost looks to be over - is it competition that's closing in that's causing the slowdown?
B2C marketing trends point to more messages, but improved relevance
How messaging is changing to become more personalized, a shift that's needed if consumers aren't to rebel against an onslaught of messages.
Loyalty becomes a shoo-in as schuh sizes up Salesforce for CRM
If you're not Carrie from Sex in the City, buying shoes is an occasional activity and that makes life more challenging for retailers such as schuh. Time to try on CRM and loyalty management to see if they fit.
Qualtrics Work Different - how HBO Max subscribes to tapping into consumer experiences for growth
Building a marketing and customer growth strategy based on customers experiences - a bold plan for HBO Max to hit its ambitious subscriber targets.
Qualtrics Work Different - three customers experiences of the criticality of Experience Management
Three powerful uses cases to the potential benefits of Experience Management from Volkswagen, Albertsons and Uber Eats.
Cloudinary's cloud-based, API-centric DAM brings visual engagement to online channels
As enterprises turn to visual content to make their online presence more engaging, adoption of Cloudinary's cloud-based, API-centric DAM is on the rise
