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How did your tech news story wind up in the circular file? The top ten ways PR pitches go wrong This article is sponsored by:

PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.

Recycle waste paper basket on office floor © RTimages - Canva.com

Can we fix enterprise events - by designing for serendipity? This article is sponsored by:

The potential of enterprise events goes far beyond the reality. But there is fresh thinking afoot, on designing for serendipity and providing transformative experiences. For this think piece, I impose a practical challenge: provide examples event planners can pull into fall events.

Group of people connect single colored cogwheels to make a gear. Teamwork, partnership and integration concept - alphaspirit.it © Shutterstock

B2B video strategy needs a rethink - so much potential, so much stale output This article is sponsored by:

B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his portable video kit - and what makes B2B video content great (or not).

Brent Leary's impromptu video setup - with gear
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