Conversion rates up, employee costs down - Rebag merges online and in-store customer experience This article is sponsored by:
Rebag has seen its conversion metrics rise by bringing chat into its e-commerce experience.
Digital and content marketing
Starbucks embarks on its NFT Odyssey...but don't mention NFTs! This article is sponsored by:
Starbucks has taken its first steps into its long-awaited NFT gambit.
It's time for marketing to get back to basics - and re-examine the role of tech! This article is sponsored by:
It's not all about the tech!
Marketing, meet the Metaverse - have fun! This article is sponsored by:
Monica Ho explains her company's work to help multi-location brands manage national and local channels across digital channels like search, social, and ratings and reviews, chatbots and now the Metaverse.
Three signs you need to break up with your ABM program - relationship advice from Drift This article is sponsored by:
Learn to love your Account-Based Marketing program all over again...
How RepTrak improved pipeline performance with 6sense Pipeline Intelligence This article is sponsored by:
Pipeline Intelligence can throw up much better data on whether sales will hit its quota.
Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:
More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
Influencer Marketing - first, catch your influencer... This article is sponsored by:
How do various platforms and channels line up as vehicles to empower influencer marketing?
Go to market smarter - G2 makes a bold pitch to vendors This article is sponsored by:
Figuring out the best approach to go-to-market is challenging. G2 wants to make it easier to make the right decisions.
Enterprise hits and misses - employee engagement versus tech layoffs, marketers versus data needs, and social media dreams die hard This article is sponsored by:
This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.
Always look on the bright side of life! Salesforce's State of Marketing report reveals marketers glasses half full This article is sponsored by:
Marketers reckon they're more valuable in their contribution to their organizations than ever.
WeightWatchers needs to put weight behind digital transformation as it sheds pounds (and other currencies) from the bottom line This article is sponsored by:
"We just need to deliver it better" - WeightWatchers CEO Sistani cuts to the heart of the firm's problems.
Marketing success - it comes down to connecting the right data in the end This article is sponsored by:
It really is all about the data, a lesson that marketers need to embrace.
