Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?
Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates
A simple way to get more digitally-enabled - some alphabetical colonic irrigation is in order to purge your vowels. Srsly!
Can advertising save the open web? It's not an idea I am typically open to. At Collision 2021, Quantcast CEO Konrad Feldman made his case for advertising as the savior of the open web. Let's discuss.
Casting an eye over the future of content marketing - Casted CEO Lindsey Tjepkema on the role of audio and video
Chatting with Casted's CEO about the story so far...and what needs to change.
A tale of two broadcasters - how Channel 4 balances fact with feel as it leans into data to power digital transformation
Don't waste a crisis! As COVID struck, Channel 4's digital focus accelerated to great success, says the broadcaster's CEO Alex Mahon.
Disruptor disrupted? Netflix's pandemic boost looks to be over - is it competition that's closing in that's causing the slowdown?
How messaging is changing to become more personalized, a shift that's needed if consumers aren't to rebel against an onslaught of messages.
If you're not Carrie from Sex in the City, buying shoes is an occasional activity and that makes life more challenging for retailers such as schuh. Time to try on CRM and loyalty management to see if they fit.
Building a marketing and customer growth strategy based on customers experiences - a bold plan for HBO Max to hit its ambitious subscriber targets.
Three powerful uses cases to the potential benefits of Experience Management from Volkswagen, Albertsons and Uber Eats.
As enterprises turn to visual content to make their online presence more engaging, adoption of Cloudinary's cloud-based, API-centric DAM is on the rise