At Adobe Summit EMEA today, a major update for the all-in-one Express content creation tool as Adobe builds in an enterprise edition of Firefly to bring generative AI image creation to every user.
It's the opening day of the Connections marketing fest and generative AI is inevitably top of the talking points agenda.
Researching for better customer experiences...
It's coming to steal away your jobs! Or is it? Why generative AI can help marketers, but not replace them.
From Chief Marketing Officer to Chief Market Officer...
Wasabi Technologies’ cloud object storage approach prove a key ‘signing’ of the season for Liverpool Football Club
DIY design tool Canva has a plan to put visual communications in the hands of every worker across the enterprise. We spoke to the co-founders, in London this week to open its European office.
EU data protection regulators have slapped a massive penalty on Meta that privacy activists have welcomed. But the knock-on impact on the rest of the transatlantic tech industry could be very damaging.
Amidst the seemingly incessant drive toward hyper-personalization in marketing, we spoke to Jasper Pye, VP of Product at AI Marketing firm Phrasee, about what they call ‘Creative Impersonalization’, and how hyper-specific user experiences driven by flawed third-party data might alienate rather than engage.
In lean times, budget agility is everything - and marketing teams must find a way to do more with less. But how? Planful’s CMO Rowan Tonkin explains how marketing leaders can remain agile.
Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.
This week - AI is disrupting education, but to what extent? ChatGPT takes over an enterprise blog - for one post. Tech services spending points to a slowdown, and hybrid events need a serious rethink. Oh, and diginomica is ten years old... The secrets of our longevity are revealed.
Want to get the best out of a webinar? Here are some top tips...
Hybrid events are falling short - but the answer isn't to revert to a stale event playbook. A new way to think about hybrid events, segmented by audience types - opens up possibilities.
A design for living...Canva's latest moves.
A conversation with Gregg Johnson, CEO at Invoca, about the need for end-to-end processes that connect digital marketing through to contact center agents in consultative sales roles.
