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Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

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The next best thing since the last best thing! Some tech hype models to live by This article is sponsored by:

While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.

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Data sharing and how to do it - SAP and Williams Sonoma CEOs argue the case for how to leverage data without harm This article is sponsored by:

A wide-ranging debate around data sharing and collaboration brought up some interesting questions and observations.

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The most wonderful time of the year? How online retail coped over the Holidays, according to Adobe, Salesforce This article is sponsored by:

With only 346 days left until Christmas, how did retailers perform in the season just finished?

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Bed, Bath & Beyond hope for omni-channel transformation as sales collapse, losses soar and bankruptcy talk increases This article is sponsored by:

Bed, Bath & Beyond enters what must be the end game as its omni-channel ambitions fail to save it from plummeting sales and soaring losses. A casebook of how not to do retail transformation?

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Product tour and demo software – a look at Storyscale This article is sponsored by:

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.

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2022 - the year in Marketing This article is sponsored by:

Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.

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2022- the year in Retail This article is sponsored by:

With the seasonal sales already well-underway, will 2022 end on a high note for retailers? Certainly, it's been a tough 12 months - and there's more to come in 2023.

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CBS transforms its marketing processes with Atlassian tools to help measure creative output This article is sponsored by:

Creating advertising assets at CBS is a complicated, multi-team process. With the help of Atlassian’s Jira and Confluence tools, the television network has streamlined its marketing activities.

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