More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
How do various platforms and channels line up as vehicles to empower influencer marketing?
Figuring out the best approach to go-to-market is challenging. G2 wants to make it easier to make the right decisions.
This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.
Marketers reckon they're more valuable in their contribution to their organizations than ever.
"We just need to deliver it better" - WeightWatchers CEO Sistani cuts to the heart of the firm's problems.
It really is all about the data, a lesson that marketers need to embrace.
Checking out the latest offerings from Contentful.
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
ASOS was once a poster child for the UK e-commerce industry. Can those glory days be restored in the Vaccine Economy?
TikTok isn't just for B2C organizations...
Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.
"Go-to-market" - buzzword, or strategy? It's time to ask some questions...
There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.
Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.
There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.
