Wistia is focused on a new way of thinking about brand marketing and introduced some updates to its video marketing platform to support it, while a new podcast platform from Casted wants marketers to do more with their podcasts.
Most of us have to stick to Facebook and YouTube's codes of conduct when posting content; politicians it appears do not.
B2B marketers need a new marketing standard. Personalization remains the elusive goal - but shouldn't a better handle on customer data come first?
The press conference is always a contender for the most forgettable aspect of an enterprise event. But with some help, we can make press conferences even more irrelevant. Here are my twelve satirical tips to botch this properly - or somehow salvage it.
Detaching search from the physical world - why a deal with Campbell's matters so much to Yext CEO Howard Lerman
A first signing with a CPG firm with no physical location marks a new phase for Yext's expansion.
Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
Another strong quarter for Salesforce with some global nuances taking shape.
A provocative series of content marketing presentations has forced me back into content strategy. The only problem: I'm queasy from "content experience" buzzwords. And is context more important than content? What?
Remember the heady days of Enterprise 2.0, when a sweeping wave of collaboration was going to level hierarchies, changing work forever? How far have we actually come? One certainty: the digital tools are different.
It's Friday, I had an 18 hour travel day this week, and I'm crank-o-riffic. A slow-cook meltdown with Scoop.it needs to come off the stove. Behind that meltdown is the enduring power of content curation.