Every business is starting a podcast - your business is probably next. But not so fast. Podcasts aren't the only episodic content to consider. And with so much episodic content, you'll want to consider these points to stand out from the pack.
This week - are marketers ready to break stuff? A wake-up call arrives. The return-to-office ratchets up as Apple employees push back. The global AI race gets nuttier, while lessons from the Colonial Pipeline attack linger. Your whiffs include some blockchain fun - at my expense.
Meditation, wellness and sleep app Calm is using Amplitude to increase engagement and customer retention.
The third era of marketing is here. Are you ready?
Herman Miller has re-designed its end-to-end e-commerce experience around a variety of Salesforce's cloud offerings.
Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights.
Samsonite was hit by the downturn in the COVID-afflicted travel industry, but its use of Salesforce's Commerce Cloud has enabled it to respond to changing circumstances with agility.
As Connections opens its virtual doors, Salesforce extends the capabilities of Commerce Cloud and Marketing Cloud.
A tech tuck-in to broaden platform appeal as Zuora drills down on three key vertical markets.
The latest moves from Demandbase...
Adobe Workfront customer Lincoln Financial explains how to get value from all the data collected in a marketing system of record
What is the future of on-the-ground events? That's a matter of debate, but ON24 is betting on digital-first and hybrid events. If so, we'll need an upgrade in the online event experience. Here's what ON24 is rolling out.
Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe.
At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally?
The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.
