The automotive giant is using a range of Adobe tools to bring its disparate data sources together and to target customers with value-adding experiences.
Adobe Firefly isn't just another generative AI tool for image creation. Alongside it, Adobe is introducing a whole new infrastructure of digital content attribution and creator compensation.
The Adobe Summit is in full swing, and there’s no shortage of product announcements. As we dive into what’s new, we start to see the impact of generative AI on creating and driving better customer experiences across all channels
The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage.
Steady earnings progress from Adobe as it reports for Q1 of FY2023 and sets the scene for next week's Adobe Summit and its take on generative AI
Get ready to prmp yourselves!
Outreach enables data sharing with Snowflake, giving deeper insights into what's working/not working.
Salesforce is tapping into generative AI across all its industry clouds.
It's a complicated retail landscape out there, one in which the omni-channel balance is going to be crucial.
Taking a long look at Account Intelligence
It's been a tough few months for Salesforce, but CEO Marc Benioff says that internal transformation has accelerated to meet the challenges.
Content management gardening ahead...
Don't forget the middle of the end-to-end in sales and marketing.
When the CMO and finance collaboration gap falls short, that's a problem. Now that Planful's acquisition of Plannuh has settled in, Planful CMO Rowan Tonkin has timely advice for CMOs, as they look to justify budgets and reach KPIs in a no-excuses economy.
Delivery firm DPD was a pioneer with Salesforce 13 years ago. Today, the platform underpins critical business functions for the company.
Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.
