The presence of AI across our lives is tangible now - but what is the specific impact on marketing? That's the core topic at The Marketing AI Institute's MAICON event.
Can AI displace content creators? For B2B content, the answer is no - but with a disconcerting asterisk
One surefire way to get a rant out of me: tell me that AI is going to displace creative professionals. But this year, one article managed to shake me up a bit. Can AI change the meaning of quality and social engagement for B2B content?
Cookies are set to crumble and organizations need to explore alternative methods of getting up-to-date info on their customers.
Marketers need to get to grips with the potential - and the limitations - of using AI to ply their trade.
Good customer data = great customer experiences = Customer Data Platform - a view from Segment CMO Katrina Wong
A compelling conversation on the status and future of Customer Data Platforms.
Holiday firm Center Parcs says Adobe tech proved critical to weathering months of UK lockdown
Steady turnaround progress at Macy's as omni-channel thinking pays off.
B2B video streaming services - switch on or switch off?
There is still time to salvage fall events with effective hybrid options - but time is running short. Event planners who don't make changes are putting attendees in a tough spot, especially those with health concerns. We need a better approach.
Most service teams these days are charged with growing service revenues. Coen Jeukens of ServiceMax maps out the steps you need to take to achieve service revenue growth.
Jon's escaped our clutches for the week, but the enterprise hits and misses keep on coming...
Video killed the radio star; will it do the same to some marketers? Salesforce data points to new priorities for marketing in the Vaccine Economy
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
Self help - help yourself. A deep dive into self-service education and training.