MAICON 2021 - marketer + machine = what? Assessing the impact of AI on marketing
The presence of AI across our lives is tangible now - but what is the specific impact on marketing? That's the core topic at The Marketing AI Institute's MAICON event.
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Can AI displace content creators? For B2B content, the answer is no - but with a disconcerting asterisk
One surefire way to get a rant out of me: tell me that AI is going to displace creative professionals. But this year, one article managed to shake me up a bit. Can AI change the meaning of quality and social engagement for B2B content?
As the cookies crumble, is first party intent data the solution companies need to explore?
Cookies are set to crumble and organizations need to explore alternative methods of getting up-to-date info on their customers.
Marketer, meet machine! - helping marketers get a handle on AI
Marketers need to get to grips with the potential - and the limitations - of using AI to ply their trade.
Good customer data = great customer experiences = Customer Data Platform - a view from Segment CMO Katrina Wong
A compelling conversation on the status and future of Customer Data Platforms.
Upgrading CX during COVID-19 shutdowns - Center Parcs partners with Adobe
Holiday firm Center Parcs says Adobe tech proved critical to weathering months of UK lockdown
Macy's 5 million new customers as omni-channel turnaround plan shows clear signs of progress
Steady turnaround progress at Macy's as omni-channel thinking pays off.
Salesforce+ and chill! Turning on B2B streaming services at Salesforce, Demandbase and Terminus
B2B video streaming services - switch on or switch off?
So your company is customer-centric? Then your upcoming event better be hybrid
There is still time to salvage fall events with effective hybrid options - but time is running short. Event planners who don't make changes are putting attendees in a tough spot, especially those with health concerns. We need a better approach.
How to grow service revenue with service marketing
Most service teams these days are charged with growing service revenues. Coen Jeukens of ServiceMax maps out the steps you need to take to achieve service revenue growth.
Enterprise hits and misses - marketing forecasts, supply chain chaos and Jon's missing in action...
Jon's escaped our clutches for the week, but the enterprise hits and misses keep on coming...
Video killed the radio star; will it do the same to some marketers? Salesforce data points to new priorities for marketing in the Vaccine Economy
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
Product-Led Summit - why you should adopt a product-led funnel when you can’t go true product-led
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
The importance of self-service education for customers and prospects
Self help - help yourself. A deep dive into self-service education and training.
