The fall virtual event season is almost upon us. I don't know about you, but I'm bracing myself. Can we have better events this fall? Only if we get entertainment versus interactivity sorted.
Twitch has enormous traction in the gamer community - but is there something there for enterprise content producers? The merits of Twitch as a live streaming video platform are worth a closer look.
In our pursuit of introducing readers to a wide range of content, we've stumbled into some rabbit holes that no sexy UI nor lo-code system can overcome.
Does the enterprise have a fake news problem? Yes, if our BS filters get foggy. Fortunately we have smart folks to help us with that - including the Baloney Detector provided by famed scientist Carl Sagan.
The digital imperative of the pandemic has given even more momentum to ABM. But can ABM shift martech from best-of-breed to platform? I asked the CEO of Terminus for his take.
Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales operations emerging?
Considering content types and contemplating the differences between buyer and sales enablement.
Picking out two Martech apps that caught my attention of late...
Warehouses and distribution centers are the 'engine rooms' of retail e-commerce, but in recent months have also become the focus of fresh COVID-19 controversy.
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
Enterprise communities are a potent competitive advantage - and one of the trickiest investments to unravel. I had the chance to dig into the subject when Tim Rodman, Manager of the independent Acumatica User Group (AUG), put me in the podcast hot seat. Highlights follow.
I issued a challenge for event platforms: give me unfettered access to your large scale events. I'll judge how interactive your platform really is. Hopin took me up on it. Here's an illustrated review of two events, with more unscripted encounters than I've had at any others.
AI's impact on content has been the subject of heated debate and concern. But to what extent can AI help marketers with their copy today? Here's what I learned from Phrasee's approach.
A meeting between Facebook management and civil rights campaigners was little more than a PR exercise, but a damning audit report does at least place blame firmly where it belongs - at the feet of Mark Zuckerberg himself.
Marketers need to re-think their COVID-19 thinking and face up to some hard realities.
Leading tech vendors have joined the July advertising boycott of Facebook, but it's likely to need a bigger army of SMB customers in revolt to make a real difference in this fight.
