Buyer enablement vs. sales enablement - are they different strategies?
Considering content types and contemplating the differences between buyer and sales enablement.
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To break through the noise, get your content right - Knotch introduces Blueprint, a content planning tool that monitors your competitors
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
A frank discussion on the power and pitfalls of enterprise communities - with Tim Rodman of AUG, an Acumatica user group
Enterprise communities are a potent competitive advantage - and one of the trickiest investments to unravel. I had the chance to dig into the subject when Tim Rodman, Manager of the independent Acumatica User Group (AUG), put me in the podcast hot seat. Highlights follow.
Putting large-scale virtual events to the interactivity test - my dive into SaaS and Industry 4.0 speed networking with Hopin
I issued a challenge for event platforms: give me unfettered access to your large scale events. I'll judge how interactive your platform really is. Hopin took me up on it. Here's an illustrated review of two events, with more unscripted encounters than I've had at any others.
Can AI improve your marketing copy? Phrasee says yes.
AI's impact on content has been the subject of heated debate and concern. But to what extent can AI help marketers with their copy today? Here's what I learned from Phrasee's approach.
The buck stops with Zuckerberg for Facebook's civil rights shortcomings says...Facebook's own audit report
A meeting between Facebook management and civil rights campaigners was little more than a PR exercise, but a damning audit report does at least place blame firmly where it belongs - at the feet of Mark Zuckerberg himself.
Friday Rant - Uh, tech marketers - it’s time to hit pause and re-think your COVID response!
Marketers need to re-think their COVID-19 thinking and face up to some hard realities.
Facebook’s boycott problems worsen as SAP, Microsoft and HP suspend ad spend, but it’s SMB activism that’s needed to get the message home
Leading tech vendors have joined the July advertising boycott of Facebook, but it's likely to need a bigger army of SMB customers in revolt to make a real difference in this fight.
The high cost of hate - Zuckerberg blinks as ad boycott knocks $56 billion from Facebook’s value, but is it too little, too late?
Facebook's inaction over the dangers of hate crime and Fake News on its platform has led to advertisers voting with their budgets. Is this the tipping point for social media platforms to step up to their responsibilities?
Brands are all-in on digital commerce - but are they getting commerce experiences right?
If brands weren't planning on big digital commerce investments in January, they are now. But are they ready for the commerce experiences consumers and businesses expect? A recent study raises questions.
Demandbase acquires Engagio - has the full ABM platform arrived?
Today, Demandbase announced the acquisition of Engagio. For those tracking the maturity of the ABM market, this is an acquisition worth watching - here's why.
Can virtual events deliver the same results as on the ground? Yes, says Ben Chodor - if you avoid these mistakes.
Vendors claim that interactive virtual events are beyond the scope of today's platforms. Or they give us faux interactivity, falling far short of what's possible. I'm not buying it. Neither is Intrado Digital Media.
How to upskill your workforce at speed - here's what our data says
Research into how its customers worldwide have responded to the pandemic shows remote access and virtual training topped video and chat, writes Zoho's Raju Vegesna
Digital events - it’s about the right experience, and getting the right data
Marketers and event producers rushed their move to virtual events - and wound up with stale formats. But there are advantages to virtual events, and ways to do them better. Here's the view from ON24.
