The maturity rise of content marketing - our survey says…slowly
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
More stories
The changing role of marketing in startups - reflections and insights from startup pro Craig Zingerline
Startup failures come down to... marketing. That's the view of Craig Zingerline, who has founded multiple startups and seen the growth - and failures - firsthand. Here's his view on how startup marketing has evolved.
Dorsey snarks at Zuckerberg as investors run from Twitter following problem-ridden Q3
Twitter crashed on Wall Street after Q3 numbers spectacularly missed expectations.
Zuckerberg's smirk can't conceal the lack of answers to a crisis of political responsibility
A smirk and some by-now familiar obfuscation, but Zuckerberg did finally get some tough questioning from US legislators...
Wistia and Casted are redefining how we manage video and podcast shows
Wistia is focused on a new way of thinking about brand marketing and introduced some updates to its video marketing platform to support it, while a new podcast platform from Casted wants marketers to do more with their podcasts.
Building content experiences with Fabl isn't a marketing fairy tale
Once upon a time there was a content marketing platform called Fabl...did they all live happily ever after?
What can marketers do about private communities?
Modern marketers like to measure data - and analyze their progress. The growth of private communities puts marketers in a "dark data" dilemma. But are private communities worth pursuing regardless?
Want to post lies on Facebook or YouTube? Just get yourself elected!
Most of us have to stick to Facebook and YouTube's codes of conduct when posting content; politicians it appears do not.
The new marketing standard requires the right data and content
B2B marketers need a new marketing standard. Personalization remains the elusive goal - but shouldn't a better handle on customer data come first?
Digital advertising - how to tame an angry bear
Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference.
How to do the blandest and most irrelevant press conference of the event season
The press conference is always a contender for the most forgettable aspect of an enterprise event. But with some help, we can make press conferences even more irrelevant. Here are my twelve satirical tips to botch this properly - or somehow salvage it.
Building effective and scalable Content Ops
Building effective and scalable content operations is the key - yep, ContentOps is here.
Detaching search from the physical world - why a deal with Campbell's matters so much to Yext CEO Howard Lerman
A first signing with a CPG firm with no physical location marks a new phase for Yext's expansion.
From content to experience to context - a buzzword debate that actually matters
Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.