Law firm Clifford Chance adopts Adobe to craft a high-touch digital experience for its clients
Marketing and IT functions at Clifford Chance formed a close-knit team to build a modern B2B digital experience for the law firm's clients.
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As cookies crumble, it’s outcomes that matter for a personal digital experience, not technology!
Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.
The future of events is hybrid, but how do we get there? Tips and visuals with Paul Richards of HuddleCamHD
With the Omicron variant stealing headlines, spring event planners are in scramble-or-pray mode right now. That's where hybrid events could come in. But how do we pull it off? Here's some tips - and a visual tour - from my video chat with Paul Richards of HuddleCamHD.
The key to successful customer engagement? Tried-and-true marketing methods
Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve, writes Bruce Swann of Adobe.
Demand marketing is evolving past leads towards revenue. Are you adapting too?
Marketing, meet revenue generation!
Getting close to the customer - personalization ploys in action at Boots and Real Madrid
Giants of the football and retail world are using Adobe to get closer to the customer
Building out digital real estate - Sainsbury's scales up its omni-channel clout
The online grocery phenomenon has levelled out, but for the likes of Sainsbury's the omni-channel challenges ahead will build on a digital downpayment that's been made early on.
Adobe MAX - Workfront brings workflow automation to the tools that creatives use
Workfront announcements tee up collaboration as a big theme at this week's Adobe MAX, bringing workflow automation into everyday creative and marketing tools
More sinned against than sinning - Facebook's pity party fails to convince
Poor, poor us! Why is everyone painting a false picture of Facebook? Hmm...where to begin?
Assessing the state of marketing maturity
Assessing marketing maturity levels with Integrate CMO Deb Wolf.
The CMO and CIO can drive success - if they play nicely!
The symbiotic relationship between CIO and CMO can - and should - be business positive. Here's how.
Welcome to the algorithmic nudging debate - a potent AI practice with ethical implications
Nudging isn't new - but algorithmic nudging ups the ante. The AI ethics debate now extends to these new means of persuasion. It's an issue we should all take a look at, whether we're the nudger, or the nudgee.
How Spotify almost had its email marketing shut down because of spam traps
Music streaming service Spotify was contacted by Twilio SendGrid after it realized that Spotify was sending millions of emails to bad actors.
