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Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:

More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.

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Influencer Marketing - first, catch your influencer... This article is sponsored by:

How do various platforms and channels line up as vehicles to empower influencer marketing?

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Go to market smarter - G2 makes a bold pitch to vendors This article is sponsored by:

Figuring out the best approach to go-to-market is challenging. G2 wants to make it easier to make the right decisions.

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Enterprise hits and misses - employee engagement versus tech layoffs, marketers versus data needs, and social media dreams die hard This article is sponsored by:

This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.

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Always look on the bright side of life! Salesforce's State of Marketing report reveals marketers glasses half full This article is sponsored by:

Marketers reckon they're more valuable in their contribution to their organizations than ever.

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WeightWatchers needs to put weight behind digital transformation as it sheds pounds (and other currencies) from the bottom line This article is sponsored by:

"We just need to deliver it better" - WeightWatchers CEO Sistani cuts to the heart of the firm's problems.

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Tesco's omni-channel vision for the Vaccine Economy - customer and data centric in focus This article is sponsored by:

Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.

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Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’ This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.

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Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.

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How ethical personalization can enhance trust and unlock savings This article is sponsored by: salesforce-sidebar

There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.

Business people studying code of conduct paper vector illustration. Office people working on company ethical integrity document on laptop screen. Code of business ethics and values © BRO.vector - Shutterstock
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