Another strong quarter for Salesforce with some global nuances taking shape.
It's Friday, I had an 18 hour travel day this week, and I'm crank-o-riffic. A slow-cook meltdown with Scoop.it needs to come off the stove. Behind that meltdown is the enduring power of content curation.
Marketers want to provide more engaging content - but how? One approach is via interaction, or what Apester calls interactive content experiences. Barb shares one view of this emerging field - and how brands are faring.
Gartner's Hank Barnes regularly shares provocative ideas and research on enterprise buyers. Our first-ever podcast brought the question of how buyers are changing to a head. Here's the highlights.
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
The data is in: original research is effective for content marketers. So why aren't more brands doing it? Here's Barb's answer - and six tips for content marketing teams.
With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Why how you say something matters as much as what you say in marketing.
Listen up - active audience listening can boost marketing campaigns.
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.