Workato reveals how it kept sales on track through the lockdown
Workflow automation vendor Workato kept sales on track during lockdown by automating process and data flows from key applications via Slack
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The road to recovery – where do marketers go from here?
The COVID-19 crisis adds to the pressure on marketing professionals. Salesforce's Ashling Kearns highlights some priorities ahead for all marketers.
Discover Martech 2020 - Is the future of marketing tech best-of-breed?
Marketing tech continues to proliferate at almost-terrifying rates. But how will this shake out for marketers amidst COVID-19 disruptions? Will a best-of-breed push put the big suites on the defensive?
The perils of a virtual analyst event - worst practices and winning ideas
Virtual analyst days pose an event design challenge. Solve it, and we can apply those lessons to other events. For now, we're stuck in the land of slide dumps and stale formats. Let's fix that.
What is the future of digital marketing and the impact of COVID-19? A Discover Martech virtual event review
Digital marketing needed to change - now there is no looking back. Here's my take on the reality checks and future visions from the Discover Martech virtual event.
How Newsela connects data across the customer lifecycle - and gives teachers a platform for remote learning
Helping teachers teach is a worthy mission - now more than ever. But you can't deliver without data on customer needs. Here's how Newsela put their marketing and data initiatives together.
CEO Sundar Pichai spells out Alphabet's positives, but COVID-19 damage to ad revenues is only going to get worse
Reasons to be cheerful from Alphabet CEO Pichai, but the ad revenue pressure is only going to get worse...
Don't blame clunky tech for stale webinars - interactive events can overcome bad tooling
Yes, there are obstacles to interactive live events. But don't blame the tooling or the webinar platform. Here's how to get the most interaction from today's tools - including my 11 point checklist for that rare experience: a must-see live webinar.
From cost center to revenue center - it's time to change the marketing conversation
Our next Adobe Summit review hits on a very timely topic: how can marketing shift the internal conversation? There's a way to tie marketing to revenue - and a seat at the board room table. So why has that proven so elusive?
Esri aims for data driven, personalised experiences online with Adobe
Location Intelligence giant Esri has moved from poorly integrated on-premise systems to using Adobe in the cloud to deliver personalised web assets.
Under Armour frees up marketing to focus on creative efforts with Adobe Cloud Service
Performance company Under Armour has moved its digital asset management platform to Adobe Experience Manager as a Cloud Service.
Adobe Summit 2020 - CX has changed overnight, and businesses need to adapt
The definition of customer experience has changed overnight - how should companies respond? With 100+ sessions live on the virtual Adobe Summit, there's a lot to dissect. Here's our first round of news analysis and highlights.
Marketers - slow down the content machine and refocus on your customers
The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.
Will your upcoming virtual event be mediocre - or memorable?
Turning webinars into cant-miss events is one thing. But what about more elaborate virtual events - can it be done?
