As enterprises turn to visual content to make their online presence more engaging, adoption of Cloudinary's cloud-based, API-centric DAM is on the rise
E-commerce won the COVID war, but what happens next? Kroger looks to the pursuit of digital profit in the Vaccine Economy
Kroger had 'a good war' when it came to the COVID crisis, benefiting from the online shift in grocery shopping. But as the Vaccine Economy takes shape, the challenge now is to turn accelerated revenue growth into long term digital profit.
B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
As a job title, Chief Revenue Officers are trending. But is CRO a needed role? And if so, how is it defined? Are there other ways to oversee revenue growth and accountability?
The Zen of workplace data privacy - Zoho's Raju Vegesna on productivity monitoring, privacy as a best-of-breed weakness, and Google's "cookieless" campaign
Software vendors claim workplace data privacy is neutral - wrong. Products influence culture. And is Google's "cookieless" announcement PR hype, or a breakthrough? Time to revisit Zoho's stance on data privacy - via a 1:1 with Raju Vegesna.
Getting our heads around the latest headless evolution developments at Contentful.
Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts for successful Account-Based Marketing
Salesforce drafts Einstein to pick up the manual 'heavy lifting' involved in creating successful ABM campaigns.
Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.
Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination
Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future.
Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM.
If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away?
Google's pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future.
Sales, Marketing and continuous learning - an Allego CRO perspective.
Salesforce passes the $20 billion milestone; onwards to $50 billion with a new business operating model in play
Salesforce comfortably crashed through its long-standing revenue target. The next step is faster growth powered by a work from anywhere model, according to CEO Marc Benioff and team.
The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.