United Way gets local branches marching in time on digital engagement
Global non-profit provides shared services for digital-campaign technology and content to far-flung branches, so that they can concentrate on making their impact felt locally
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Salesforce co-CEOs talk customers, Tableau and having "our own Brexit" as Q3 revenues rise 33%
Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
Sales and marketing alignment - real or all in our heads?
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
How to build a better bot and get started with conversational marketing
Gartner reckons that in a couple of years from now, enterprises will spend more on chatbot creation than traditional mobile app development. Some tips on how to spend that money well...
Is storytelling the missing link between brands, engagement and conversion? STORYSOFT thinks so.
The role of storytelling for brands remains an area of hype and confusion. But as Ryan Taft from STORYSOFT explains, reaching consumers with an "open mind moment" through storytelling is a powerful way to break through the noise.
Dreamforce 2019 - bringing the personal touch to vacations with Luxury Escapes
If you're planning a high-end vacation, Luxury Escapes aims to help deliver with an AI-enabled highly personal touch.
Dreamforce 2019 - Bluewolf's State of Salesforce 2020 report says look inward for value
Bluewolf's State of Salesforce report is out with more insights into the current adoption and usage trends in the Salesforce user community.
Dreamforce 2019 - The Brain Tumour Charity turns to personalization to improve patient experience
The UK-based non-profit has put Salesforce’s Interaction Studio to work on delivering relevant information to patients and their families at every stage of their cancer journeys.
The maturity rise of content marketing - our survey says…slowly
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
Lastminute.com books a more vacation-based future with Cloudinary
The online travel company is using the cloud-based media management platform to serve up tempting images to would-be holiday makers.
Demandbase - if you want to bring ABM into your marketing foundation, you need an ecosystem
Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.
The changing role of marketing in startups - reflections and insights from startup pro Craig Zingerline
Startup failures come down to... marketing. That's the view of Craig Zingerline, who has founded multiple startups and seen the growth - and failures - firsthand. Here's his view on how startup marketing has evolved.
Dorsey snarks at Zuckerberg as investors run from Twitter following problem-ridden Q3
Twitter crashed on Wall Street after Q3 numbers spectacularly missed expectations.
Zuckerberg's smirk can't conceal the lack of answers to a crisis of political responsibility
A smirk and some by-now familiar obfuscation, but Zuckerberg did finally get some tough questioning from US legislators...