There's a growing need to apply Account Based Marketing across the entire customer lifecycle. Here's why - and how!
The US' second largest grocery chain is rethinking its approach in the Vaccine Economy, both online and offline.
If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...
Meta is looking at a declining ads market and some brutal restructuring in the months ahead. But the Metaverse project is still a top priority for CEO Zuckerberg.
Ad revenue slowdowns are hitting the consumer end of the business, but moments like this are opportunities for reflection, argues Alphabet CEO Sundar Pichai.
Assessing Oracle's new Fusion Sales release.
This week - Amazon confirms its healthcare ambitions with the purchase of One Medical, but do consumers trust Amazon with healthcare data? The automation and AI debate shifted to PR pitches, while the AI trust disconnect hits the exec suite. Your whiffs include the hard knock life of the Instagram influencer.
The new Freshworks summer release connects AI-enabled chat into a unified customer record, or CDP, across all its CRM applications.
Bringing data analytics to the fore in PR outreach
Legacy event playbooks lead to legacy events. Why doesn't agility apply to event structure and participation? As the fall event calendar fills up, time for a hybrid event wake up call - and a case for radical inclusion. Plus: hybrid event tips from the diginomica team.
The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.
I've had a chip on my shoulder about Web 3.0 for a while. Now the creator economy hype has reached a fever pitch - and it's time to air it out. Also: when it comes to NFTs and creative talent, should the enterprise care?
When marketing meets the real world...
Mainstream brands and retailers reported impressive results from adopting a new emerging technology architecture for e-commerce and digital content at last week's first MACH One conference
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Interactive content can be more powerful than static content. Here's why.
