Salesforce's shift from international to global supports strong second quarter
Another strong quarter for Salesforce with some global nuances taking shape.
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The problem of curation platforms, and the Scoop.it monetization clampdown
It's Friday, I had an 18 hour travel day this week, and I'm crank-o-riffic. A slow-cook meltdown with Scoop.it needs to come off the stove. Behind that meltdown is the enduring power of content curation.
How do we create more engaging content? Apester says the answer is interactive experiences
Marketers want to provide more engaging content - but how? One approach is via interaction, or what Apester calls interactive content experiences. Barb shares one view of this emerging field - and how brands are faring.
It's time to reduce enterprise buying complexity - a dialogue with Gartner's Hank Barnes
Gartner's Hank Barnes regularly shares provocative ideas and research on enterprise buyers. Our first-ever podcast brought the question of how buyers are changing to a head. Here's the highlights.
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
Original research for content marketing - why aren't more brands doing it?
The data is in: original research is effective for content marketers. So why aren't more brands doing it? Here's Barb's answer - and six tips for content marketing teams.
How Fujitsu mastered GDPR with Marketo as its 'compliance angel'
With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Facebook groups for enterprises - bring on the debate
Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
We share our data for personalized experiences - but are brands delivering?
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
Should your B2B brand create social media stories?
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Tone of voice - how not to sound like everyone else
Why how you say something matters as much as what you say in marketing.
If active audience listening isn’t on your to-do list, it should be
Listen up - active audience listening can boost marketing campaigns.
Why we still have work to do on content marketing programs
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.