Will your upcoming virtual event be mediocre - or memorable?
Turning webinars into cant-miss events is one thing. But what about more elaborate virtual events - can it be done?
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Demandbase ABM Virtual Summit review - where is the ABM market headed from here?
ABM is a core marketing strategy for many B2B companies. But challenges lie ahead, including tech platform harmonization and sales/marketing alignment. The CEO of Demandbase gave us a look into what's next.
It’s still game on for fan engagement at Everton Football Club despite Coronavirus
Despite the suspension of Premier League matches due to the Coronavirus outbreak, the work of staying in contact with supporters via personalized messages continues at the Merseyside club.
Your virtual events are legacy - and so are your webinars. Let's get crackin'.
For years I've been saying that virtual events stink - and so do webinars. Folks mostly agreed, but moved on. Well, we can't afford to move on now. It's time to fix this. Let's start by turning B2B webinars into must-see live events.
GAP's new CEO faces major omni-channel challenges - and that's before Coronavirus shut the offline stores
Sonia Syngal is stepping up to the role of CEO of GAP Inc with a remit to replicate her success at Old Navy across the whole portfolio. A big ask at anytime.
Content marketing starts with effective business writing - how do you stack up?
Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data.
Can the adtech industry really put consumers at the center of their models?
Opting in for a drill down on the consumer-centricity of adtech platforms.
Welcome to Zendesk
Up-and-coming CRM vendor Zendesk is the latest addition to the diginomica partner family. Here's our take
Personalization is not dead - but it does need an overhaul
Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews revealed.
Asana targets sales and ops with Salesforce, Jira and Tableau integrations
New packages from Asana with integrations to Salesforce, Tableau and Jira aim to smooth workflow across sales, account management and operations teams
Salesforce's CEO double act splits as Block exits and Benioff builds out his top team
Co-CEO Keith Block steps down, a $1.33 billion buy out of Vlocity and quarterly numbers that deliver a shock loss - a busy day at Salesforce as its 21st birthday looms.
Telecommunications disruptors in 2020 - a 'Perfect Storm' of 5G, AI and Digital Natives
There's a trinity of disruptive forces coming along to disrupt the telecoms sector, says Salesforce's John Carney.
How to tell a true headless CMS from a fake - advice from Contentstack
The rise of headless CMS, aka digital experience platform, is attracting impostors - we spoke to Contentstack about spotting the fakes and why it matters
From CMO to CRO - big shift or not? - Moz CRO Christina Mautz shares her perspective
The scope of a CMO's role continues to grow. But is the shift to CRO a viable one? In a recent interview, Christina Mautz of Moz offered her insights on moving from CMO to heading up sales and marketing as CRO.
