Dreamforce 2023 - back-to-basics marketing thinking from Salesforce CMO Ariel Kelman
This article is sponsored by:
Kelman has returned to Salesforce at an interesting time as the company pivots towards being an AI firm - or does it?
More stories
Dreamforce 2023 – Lamborghini streamlines multiple apps and disparate data as Salesforce tech stacks up
This article is sponsored by:
Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
Dreamforce 2023 - piloting Einstein Copilot in the user experience of every Salesforce application...and you only have to ask
This article is sponsored by:
A significant push to democratize generative AI use.
How did your tech news story wind up in the circular file? The top ten ways PR pitches go wrong This article is sponsored by:
PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.
HubSpot rethinks Sales Hub with added AI capabilities to tackle 'activity armageddon' This article is sponsored by:
HubSpot announced a new version of Sales Hub at Inbound today. Here’s the skinny.
Can we fix enterprise events - by designing for serendipity? This article is sponsored by:
The potential of enterprise events goes far beyond the reality. But there is fresh thinking afoot, on designing for serendipity and providing transformative experiences. For this think piece, I impose a practical challenge: provide examples event planners can pull into fall events.
Boomeranging back - a "modern version" of Salesforce delivers expectation-beating profit margins This article is sponsored by:
Q2 numbers reflect the impact of Salesforce's transformation program as some familiar executive faces return to the top table.
6sense study demonstrates AI’s potential for B2B revenue teams This article is sponsored by:
A conversation with 6sense CMO Latané Conant.
GAP's new CEO revived Barbie, but can he do omni-channel transformation differently this time? This article is sponsored by:
Richard Dickson comes from a Barbie world into an omni-channel apparel business that's been on the slide for years.
The growth of social & conversational commerce via social messaging apps This article is sponsored by:
What generative AI can bring to social messaging, according to Max Koziolek, CEO of Spectrm.io.
TSB banks on Adobe to meet customers hyper-personalization demands This article is sponsored by:
The bank’s marketing strategy means customers receive tailored service offers that match their personal requirements and circumstances.
B2B video strategy needs a rethink - so much potential, so much stale output This article is sponsored by:
B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his portable video kit - and what makes B2B video content great (or not).
Customer engagement automation powers personalized messaging for ClassPass users This article is sponsored by:
Braze Audience Sync and Connected Content at heart of new approach to marketing and online advertising for wellness brand, ClassPass
Starbucks digital re-invention - a progress report with a strong AI foundation This article is sponsored by:
It's coming up to a year since Starbucks announced a tech-centric re-invention. CEO Laxman Narasimhan sees digital success stories.
