The $100 billion a year US wedding industry has been severely disrupted by COVID restrictions. That's created personalisation challenges for The Knot that it's addressing via Salesforce Marketing Cloud.
Lynne Zaledonis, SVP Industry Marketing at Salesforce, talks through the firm’s new Loyalty Management product and shares her point of view on why companies need to re-imagine how they think about customer loyalty experiences.
I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit.
What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.
The omni-channel balance was never more important in retail circles than in 2020 - and the challenges that raises will carry on into 2021...
Marketing against a backdrop of COVID-19 and the rise of online interactions...
Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.
For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light.
Digital experiences vendor Adobe is seeing its product portfolio gain traction as buyers adapt to their new COVID-19 reality.
Think you finally got a handle on MarTech? Think again. Looking back on this year's MarTech 2020 event, two sessions on marketing trends raised the stakes: how do you future-proof your MarTech stack? Scott Brinker and Tony Byrne shared their latest thinking.
As it motors into its second century in business, Bentley is transforming into an exemplar of sustainability in action as it ups its digital capabilities.
Reliable data sources are harder than ever to find - especially data about relevant prospects. Here's how LinkedIn's latest product, Sales Insights, aims to address that. But will it make a difference for sales teams?
Video can be an enabling tool for the sales function if used correctly.
Demandbase just made a major ABM announcement, which stems from their Engagio acquisition. But is this truly a complete ABM solution? And how do we get over the sticking points of ABM adoption? Barb weighs in on her talks with Demandbase leadership, and a product demo.
Enterprises have much more complicated branding challenges than a typical startup. But can enterprises learn from startups about the power of focused messaging? At Buffer and Wistia's Built to Last audio conference, we explored the possibilities.
Data and analytics are the key to marketing-led growth, but marketers need to overcome key challenges first
Jonathan Beeston, Product Marketing Director EMEA at Salesforce Datorama, describes how marketers are increasingly responsible for business growth. While data and analytics can unlock actionable insights, marketers are met with challenges in integrating and utilizing data.
