Macmillan Cancer Support upgrades content management to get more personal with its users This article is sponsored by:
The cancer charity is now able to offer a more personal touch for its users.
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E-commerce growth down to one percent as Walmart feels Vaccine Economy pain This article is sponsored by:
Walmart had a tough Q1 with e-commerce growth stalling as external factors kicked in.
Welcome to Heap and its data-driven approach to a better digital experience This article is sponsored by:
diginomica welcomes Heap to our partner family, a company bringing a data-driven approach to help enterprises track customer behavior and improve their digital experience.
The problem with tech marketing - and how to cure it! This article is sponsored by:
A personal take on tech marketing, its issues and some thoughts on how to improve matters. Get a cup of coffee - it's tough love time.
Marketers, engage your stakeholders - Techademy's CMO on their move to Zoho Marketing Plus This article is sponsored by:
With the launch of Zoho Marketing Plus, Zoho makes the case for a unified marketing platform. Techademy's CMO shared their push towards better marketing engagement - and what's next.
Marketers miss the target when first-party data fails to improve customer experience
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Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.
Twilio Q1 results beat expectations as company aims for profitability by 2023 This article is sponsored by:
Twilio executives highlight that the company’s period of investing should start to deliver results over the coming quarters.
Retail's 2022 transformation to-do list - loyalty is hot, says Salesforce's Rob Garf This article is sponsored by:
After two years of crisis mode, any hope of 2022 being a time to take stock hasn't panned out. Salesforce's Rob Garf says now is not the time to slow down on transformation.
Marketing attribution done right - some best practice tips This article is sponsored by:
Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that!
How 6sense is paving the way to the future with AI This article is sponsored by:
Building out the future, leveraging AI off Big Data.
Eurotunnel departs on a journey to greater customer engagement with Salesforce This article is sponsored by:
Eurotunnel is tapping into Salesforce to enable greater personalization of customer offerings.
Meta gets a boost on Wall Street despite mixed results - but nobody mention Elon Musk! This article is sponsored by:
Meta's share price was up on a decidedly mixed quarterly report, but the brakes are being put on in several areas of the firm.
Freshworks CRM for E-Commerce offers joined-up marketing, sales and support for online retail This article is sponsored by:
Freshworks integrates to Shopify, adds messaging and intelligent chatbots, and joins up e-commerce, marketing and customer service, in a new offering for online retailers.
Want to limit the impact of your next event? Make sure your hybrid structure is bland or non-existent This article is sponsored by:
Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two.
