Dreamforce 2023 - back-to-basics marketing thinking from Salesforce CMO Ariel Kelman
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Kelman has returned to Salesforce at an interesting time as the company pivots towards being an AI firm - or does it?

Kelman has returned to Salesforce at an interesting time as the company pivots towards being an AI firm - or does it?
How well do marketers and executives understand AI? Use with caution.
By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.
Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
A significant push to democratize generative AI use.
PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.
HubSpot announced a new version of Sales Hub at Inbound today. Here’s the skinny.
The potential of enterprise events goes far beyond the reality. But there is fresh thinking afoot, on designing for serendipity and providing transformative experiences. For this think piece, I impose a practical challenge: provide examples event planners can pull into fall events.
Q2 numbers reflect the impact of Salesforce's transformation program as some familiar executive faces return to the top table.
A conversation with 6sense CMO Latané Conant.
Richard Dickson comes from a Barbie world into an omni-channel apparel business that's been on the slide for years.
What generative AI can bring to social messaging, according to Max Koziolek, CEO of Spectrm.io.
The bank’s marketing strategy means customers receive tailored service offers that match their personal requirements and circumstances.
B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his portable video kit - and what makes B2B video content great (or not).
Braze Audience Sync and Connected Content at heart of new approach to marketing and online advertising for wellness brand, ClassPass
It's coming up to a year since Starbucks announced a tech-centric re-invention. CEO Laxman Narasimhan sees digital success stories.