Macmillan Cancer Support upgrades content management to get more personal with its users This article is sponsored by:
The cancer charity is now able to offer a more personal touch for its users.

The cancer charity is now able to offer a more personal touch for its users.
The unseen elements of digital user journeys are leading teams to fly blind. Lynn Girotto of Heap shares obstacles and data insights that can be used to navigate a better digital experience.
Vidyard's Tyler Lessard explains how video can become a powerful sales enablement and support tool.
Walmart had a tough Q1 with e-commerce growth stalling as external factors kicked in.
diginomica welcomes Heap to our partner family, a company bringing a data-driven approach to help enterprises track customer behavior and improve their digital experience.
A personal take on tech marketing, its issues and some thoughts on how to improve matters. Get a cup of coffee - it's tough love time.
With the launch of Zoho Marketing Plus, Zoho makes the case for a unified marketing platform. Techademy's CMO shared their push towards better marketing engagement - and what's next.
Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.
Twilio executives highlight that the company’s period of investing should start to deliver results over the coming quarters.
After two years of crisis mode, any hope of 2022 being a time to take stock hasn't panned out. Salesforce's Rob Garf says now is not the time to slow down on transformation.
Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that!
Building out the future, leveraging AI off Big Data.
Eurotunnel is tapping into Salesforce to enable greater personalization of customer offerings.
Meta's share price was up on a decidedly mixed quarterly report, but the brakes are being put on in several areas of the firm.
Freshworks integrates to Shopify, adds messaging and intelligent chatbots, and joins up e-commerce, marketing and customer service, in a new offering for online retailers.
Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two.