Use cases

Rodan + Fields applies BI that's more than skin deep This article is sponsored by:

By using cloud-based BI from Birst to identify the behaviors that distinguish its highest performing direct-sales consultants from the rest of the field, skin care range Rodan + Fields’ CEO Lori Bush is developing training programs to help other agents replicate their success.

Running the media, cloud style - with the CTO of Fast Company This article is sponsored by:

Fast Company’s Matt Mankins is not your stereotypical CTO. Here's how he led his team into the cloud.

The Weather Company forecasts change, deploys Google Apps This article is sponsored by:

How content and big data business The Weather Company implemented Google Apps to help keep pace with its digital transformation

Jessica Twentyman meets… a CIO rewriting the rulebook This article is sponsored by:

Hyperion Insurance Group isn’t your average insurance company, and its new CIO David Jack certainly doesn’t intend to be the average insurance-company CIO.

Selling consumer tech with a human touch using AirWatch This article is sponsored by:

Field marketing agency Big Picture uses the soon to be VMWare acquired AirWatch MDM to help it safely speed the information flow to and from its agents in retail stores

Young couple in consumer electronics store

Jessica Twentyman meets: a betting man taking an online gamble This article is sponsored by:

The establishment of a development team in Shoreditch will enable William Hill to hire the very best online and mobile talent, says CTO Finbarr Joy.

Jessica Twentyman meets: Palo Alto’s open data evangelist This article is sponsored by:

Jessica Twentyman talks to Jonathan Reichental, CIO of the City of Palo Alto, California, about how open data can build better communities - and why he’s taking that message back home to his birthplace of Dublin, Ireland.

Jessica Twentyman meets: Ocado's guerrilla recruiter This article is sponsored by:

In the first of her weekly profiles, Jessica Twentyman talks to Paul Clarke, CTO at online grocery store Ocado, about the challenges of recruiting the right team to support the company's growth plans.

Loving the customer is key to Ryanair's digital makeover This article is sponsored by:

Ryanair wants to be loved and it's spending on digital investment to achieve that. But can it learn to love the customer first?

British Gas: when web apps go bad, people come good This article is sponsored by:

I was flabbergasted when British Gas dealt with a holiday problem courteously and efficiently after its web app let me down

Customer experience and digital transformation - a diginomica review This article is sponsored by:

Here's my rundown of the best of the enterprise customer experience on diginomica in 2013.

business man showing concept of excellence

Swiss Railways - flying by iPad via TIBCO This article is sponsored by:

Optimizing an already dense and complex rail network to squeeze more capacity requires precision. Add in huge amounts of data being generated and you need a highly scalable solution to make it run. Enter TIBCO.

Weissbeerger helps the beer flow This article is sponsored by:

Anything that helps beer flow more quickly gets our vote. Enter Israeli based Weissbeerger. They're in the alochol analytics space, which, I must admit, is a new category to me.