Use cases

Pitney Bowes Europe adds sales and CRM to the field service role This article is sponsored by:

Pitney Bowes Europe has taken its 900 field services engineers and turned them into extensions of the sales and customer experience teams to great success.

Using social media to drive change at General Motors This article is sponsored by:

Automaker GM is finally listening to its customers. Will findings from its new Social Command Center help it navigate a new course?

Homeless Link at Dreamforce: a tale of two cities This article is sponsored by:

Homeless Link built an app on Salesforce to help housing charities in their work so that homeless people don't have to sleep rough on the street

Sewing as a Service? Check out Merrow and Kenandy This article is sponsored by:

How do you transform a dying business? Through software. Merrow tells its story and how Kenandy helped it thrive again.

SmartStream smartens up its global HR This article is sponsored by:

SmartStream is typical of many companies that have expanded globally – it lacked a central, consistent view of business across the globe.

 

From legacy to shared services at Kingston and Sutton This article is sponsored by:

Two London councils are saving millions by pooling their IT resource. But legacy challenges beset the journey to shared services, cloud and open data

Everyone wants a slice of Splunk at Domino's Pizza This article is sponsored by:

Engineering manager, Russell Turner, said that trying to keep the tool under wraps was naïve and its use is growing throughout the organisation.

Cloud ERP realities - Acumatica customers weigh in This article is sponsored by:

"Cloud ERP" is one of those trend-happy phrases that implies coolness and value - but does it hold up? Acumatica customers weigh in on their cloud experiences.

How Pearson won over its customers with APIs This article is sponsored by:

Most companies are still tiptoeing into APIs. Pearson has taken a much more aggressive approach - and won over its customers.

Oxford University provides a study in unified communications This article is sponsored by:

Oxford University is the the oldest in the English-speaking world but that’s no reason to skimp on providing staff and students with a thoroughly modern digital unified communications experience, says deputy CIO Darrell Sturley.

MyDealerLot boosts dealership revenue opportunities with MongoDB This article is sponsored by:

MyDealerLot uses RFID and MongoDB to supercharge auto dealership information that improvers customer service.

Trade Me bids for better business insight with Splunk This article is sponsored by:

New Zealand’s biggest auction and classifieds site is using the Splunk database to mix machine data with business data to better understand the customer experience.

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Falabella – inside marketing at one of South America's largest retailers This article is sponsored by:

The Chilean-based department store chain has bought into the Salesforce ExactTarget Marketing Cloud and is getting to grips with its marketing strategy as it pursues a single view of the customer.