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Paddy Power's digital marketing gamble scores in World Cup campaign This article is sponsored by:

Bookmaker Paddy Power's digital marketing skills came to the fore during the recent World Cup, with customer acquisition rates up by nearly 150,000 over the 4 weeks of the tournament.

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Study Group sticks to cloud-first policy and chooses Pega for student enrolment This article is sponsored by:

The global private education provider is in the process of rolling out Pegasystems' BPM cloud solution in an attempt to automate and scale up, without having to invest in new staff.

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Wal-Mart pins hopes on e-commerce investments as it issues profit warning This article is sponsored by:

The global retailer has undertaken a top-to-bottom rebuild of its entire global technology platform and has made some new hires in its e-commerce business, in a bid to drive online sales.

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Kempinski Hotels' digital chief adds Infor app to growing cloud estate This article is sponsored by:

Riko van Santen has just signed a new deal with Infor to roll out its SaaS roduct for revenue management, which forms part of a wider strategy to get all of the company's systems in the cloud.

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LateRooms makes a booking for rapid innovation with API management This article is sponsored by:

The online booking site has invested in API management from Apigee in order to speed up the development of new features and functions and make its services available to a wider community of developers.

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DonorsChoose triples conversion rate using ExactTarget for personalised marketing This article is sponsored by:

The not-for-profit helps teachers and donors connect on a crowd funding website, so that schools can find the money they need to pay for projects – and marketing apps in the cloud are helping boost donations.

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