Big Data Partnership is one of new breed of specialist integrators helping enterprises implement big data projects for rapid business value
“There was a wave of social marketing, then a lot about social listening. There’s consolidation going on there. The next wave of big companies will come in the social analytics space." Socialbakers CEO sets out his stall on the latest marketing cloud wars front.
The Superbowl result confounded many who predicted a Broncos win. What happened and does it knock down predictive analytics? No - but you have to choose your model carefully.
"Analytics is the lynch pin. Once you engage in digital, it’s just not OK to be slow or to give the wrong answer any more," says Accenture Digital MD Mike Sutcliffe.
The application of analytics and algorithms in talent management is taking center stage. Infor weighs in with a fresh acquisition that should prove attractive to customers.