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CMOs - want to reach peak financial performance all year round? Then partner with finance! This article is sponsored by: Planful logo

CMOs can fall into the insular distractions of juggling a marketing budget. But there is a better way: instead of probing spreadsheets, get a real-time finance view. Planful's Rowan Tonkin shares field stories on how to prove the value of marketing.

Marketing and finance concept © peshkov -
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