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Data science in action - don't confuse recommendations and predictions This article is sponsored by: sailthru-rss_feed-100

Building on their recent personalization pieces, Sailthru's Jeremy Stanley clears up the buzzword confusion between personalization and recommendations. Stanley also shares the 13 data science questions marketers should be asking to get a better return on personalization.

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Flight to the future This article is sponsored by: salesforce-sidebar

A plan to create a new future isn’t a list of technologies to acquire, or of individual activities to begin. From silos to systems, it's time to fly high, says Salesforce's Peter Coffee.

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