How Heap’s integration with HubSpot helps companies activate their customer journey data This article is sponsored by:
Drilling down on Heap's two-way integration with HubSpot.

Drilling down on Heap's two-way integration with HubSpot.
The Business Intelligence landscape has changed, and it’s no longer just the domain of the analyst or IT. But the transition to self-service BI isn't a straightforward path. Brian Jackson of Texas Tech Credit Union shares how Domo helped his firm navigate the pitfalls.
Europe’s largest biomedical research center, Francis Crick Institute, says use of Snowflake can turn a two-year build into 30 minutes
As ever, diginomica spent its time this year diving into customer stories. But in 2022 there was a common theme across many of them - total experience. Take a look at some of the most interesting digital enterprise examples from across the year.
Across 2022, diginomica's partner ecosystem has added yet more commentary and analysis. Here's a selection of the best.
Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.
Two use case exemplars of Appian's Data Fabric pitch in practice.
The National Audit Office has released a report this week investigating the BBC’s digital plans. Its key digital products are performing well, but risks remain.
CIOs are responsible for a major part of the organization's Scope 3 emissions, but data-led approaches can direct sustainability efforts
FinancialForce outlines enhancements in its Winter 2023 Release, out today, which aims to help services organizations and XaaS providers mind their margins and optimize operations.
Prevention is better than cure. Oracle's planning to work with entire countries to detect future pandemic threats before they reach crisis point.
Joining the dots to reduce the cost of insurance - Philip van der Wilt of Samsara shares how operators are challenging traditional approaches to insurance and improving safety for fleet vehicles with the right data connections.
Document model database vendor MongoDB saw its share price soar this week after better than expected earnings.