How Heap’s integration with HubSpot helps companies activate their customer journey data This article is sponsored by:
Drilling down on Heap's two-way integration with HubSpot.
Analytics planning and data analysis
From static reports to self-service BI - Texas Tech Credit Union shares Domo project breakthroughs This article is sponsored by:
The Business Intelligence landscape has changed, and it’s no longer just the domain of the analyst or IT. But the transition to self-service BI isn't a straightforward path. Brian Jackson of Texas Tech Credit Union shares how Domo helped his firm navigate the pitfalls.
Francis Crick Institute builds its own ‘Trusted Research Environment’ toolkit with Snowflake This article is sponsored by:
Europe’s largest biomedical research center, Francis Crick Institute, says use of Snowflake can turn a two-year build into 30 minutes
2022 - the year of Total Experience use cases This article is sponsored by:
As ever, diginomica spent its time this year diving into customer stories. But in 2022 there was a common theme across many of them - total experience. Take a look at some of the most interesting digital enterprise examples from across the year.
2022 - the year in Partner Commentary This article is sponsored by:
Across 2022, diginomica's partner ecosystem has added yet more commentary and analysis. Here's a selection of the best.
Understanding your customers shouldn’t be a guessing game
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Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.
Data Fabrics in action - NatWest Group and Jaguar Land Rover walk the walk This article is sponsored by:
Two use case exemplars of Appian's Data Fabric pitch in practice.
The BBC needs to advance its personalization strategy, including protecting against data risks This article is sponsored by:
The National Audit Office has released a report this week investigating the BBC’s digital plans. Its key digital products are performing well, but risks remain.
The role of CIOs, data and technology in delivering sustainability for organizations This article is sponsored by:
CIOs are responsible for a major part of the organization's Scope 3 emissions, but data-led approaches can direct sustainability efforts
Latest FinancialForce release aims to help services businesses mind their margins This article is sponsored by:
FinancialForce outlines enhancements in its Winter 2023 Release, out today, which aims to help services organizations and XaaS providers mind their margins and optimize operations.
Preventing a repeat of the COVID crisis - Oracle's Larry Ellison on the "unprecedented" responsibilities in healthcare This article is sponsored by:
Prevention is better than cure. Oracle's planning to work with entire countries to detect future pandemic threats before they reach crisis point.
EV transition and smart insurance to lead the way in enterprise-scale fleet IoT in 2023
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Joining the dots to reduce the cost of insurance - Philip van der Wilt of Samsara shares how operators are challenging traditional approaches to insurance and improving safety for fleet vehicles with the right data connections.
MongoDB continues to thrive despite challenging macro environment This article is sponsored by:
Document model database vendor MongoDB saw its share price soar this week after better than expected earnings.
