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We thought you might like this! Phrasee discusses the risks of over-personalizing marketing content This article is sponsored by:

Amidst the seemingly incessant drive toward hyper-personalization in marketing, we spoke to Jasper Pye, VP of Product at AI Marketing firm Phrasee, about what they call ‘Creative Impersonalization’, and how hyper-specific user experiences driven by flawed third-party data might alienate rather than engage.

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Music, mentoring and Salesforce tech - how Noise Solution helps troubled youngsters to gain confidence in themselves This article is sponsored by:

To mark Mental Health Awareness Week, UK social enterprise Noise Solution shares its approach to using a mixture of music-based mentoring and tech to boost the wellbeing of at-risk young people.

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