Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
Salesforce set out to bring customer success delivery under one roof just over a year ago. Some 15 months on, the concept has evolved and there are working examples on the table that can be cited.
Gartner reckons that in a couple of years from now, enterprises will spend more on chatbot creation than traditional mobile app development. Some tips on how to spend that money well...
Lowe's e-commerce capabilities were well-behind most of the retail sector and that's going to take time to fix, says CEO Marvin Ellison.
Home Depot's digital makeover never lacked ambition or scale, so some slippage to delivery is hardly surprising.
Fall event highlight - How PathFactory uses Looker to move B2B marketers from legacy tools to engagement
Next up in my event highlights - how PathFactory aims to reduce buyer friction. But can they help B2B marketers move beyond "legacy interactions" into measuring real engagement? And how does Looker's analytics platform fit in?
Best practice examples from the UK show why APIs are needed for digital transformation in governments around the world, says Mulesoft's Ian Fairclough.
Kohl's heads into the Holiday season on the back of a nationwide roll-out of its Amazon returns tie-up. It's an alliance that's delivering new and younger footfall in-store, says CEO Michelle Gass.
Last year western retailers were beaten in the revenue stakes by Alibaba’s Singles Day sale and the challenge has been thrown down again as the Chinese online giant breaks its own record from last year at this year’s 11 November shopping festival.
The airline has rolled out Salesforce Service Cloud so that all passengers and contact center agents can access the travel information they need, regardless of disabilities.
Dreamforce 2019 - HMSA cures never-ending IT project syndrome with unified Salesforce platform shift
HMSA has digitally transformed in order to break out of the habit of never-ending IT projects.
Automobili Lamborghini/Salesforce partnership gives up another potential blockchain use case and benefits of the emerging technology at the front end.