CRM and customer experience

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Drinking Starbucks digital brew

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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Nike's world class service

World class service often appears to be a myth. Yet some companies are getting it right, leveraging digital channels and benefitting accordingly. More important, customers are the recipients of a consistent and pleasant service. Nike is in that class.

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CRM Idol year three is here

CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.

Jeroen Tas, Philips

The ‘trust imperative’ for CIOs

IT leaders like Jeroen Tas of Philips are being challenged to create a strategic vision for how their organizations can exploit the vast amounts of customer data becoming available to them through big data initiatives – while instilling and growing customer trust.

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Are we done with social?

The notion of the 'social enterprise' seems to be fading. It hasn't worked as a concept except among a very small number of businesses. Instead, we are seeing competing ideas emerging. One is the 'customer company' which we will return to later. The other is 'networked enterprise,' a concept with a more expansive vision.

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Digital design principles need a boost

There's been a lot of satisfaction in Whitehall over the success of the GOV.UK website winning the Digital category at the annual Designs of Year Awards, but the real success will lie in boosting the profile of design in the public sector.

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Infor: sucking less

Infor has a new and attractive UI, a comprehensive integration story and is starting to make moves in the mobile space. But are these enough for the company to 'suck less' and brings its customers into the 21st century? It is too early to say but early signs are promising.