So now we get under the skin of the social in CRM and its application in social business.
Customers who are used to pre-planning the rollout of new software versions over several months or even years will be pleased to learn Workday has reduced the number of annual upgrades.
The customer experience is a term that has been picked up by many brands. Many see it as a substitute for the broader panoply of CRM. that's a mistake. Here's why.
This is the first in a 5 part series that revisits the evolving concepts behind CRM. It is an important addition to a subject that has become increasingly muddied by the introduction of social elements.
BA got publicly dinged by a promoted tweet complaining about the airline's service. I get why that happened but what lessons can be learned?
Oracle and Salesforce.com have come to a new understanding but as the cloud CRM firm lurches towards a $4bn a year run rate, could a similar state come with SAP?
A new report from Forrester Research - Development Landscape: 2013 - paints an interesting picture of the role of developers, the corporate kingmakers who play a critical role in creating the engines that run the digital enterprises of today.