Archive: CRM and customer experience

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Don't be so personal with your digital marketing!

You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!

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Is Salesforce.com exactly on target?

Yesterday Salesforce.com announced plans to buy up email marketing firm ExactTarget for a cool $2.5 billion. Wall St got a bit twitchy, but industry analysts take a longer term view of what could be a bulls-eye move from Benioff.

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Drinking Starbucks digital brew

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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Nike's world class service

World class service often appears to be a myth. Yet some companies are getting it right, leveraging digital channels and benefitting accordingly. More important, customers are the recipients of a consistent and pleasant service. Nike is in that class.

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CRM Idol year three is here

CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.

Jeroen Tas, Philips

The ‘trust imperative’ for CIOs

IT leaders like Jeroen Tas of Philips are being challenged to create a strategic vision for how their organizations can exploit the vast amounts of customer data becoming available to them through big data initiatives – while instilling and growing customer trust.