BA got publicly dinged by a promoted tweet complaining about the airline's service. I get why that happened but what lessons can be learned?
Oracle and Salesforce.com have come to a new understanding but as the cloud CRM firm lurches towards a $4bn a year run rate, could a similar state come with SAP?
A new report from Forrester Research - Development Landscape: 2013 - paints an interesting picture of the role of developers, the corporate kingmakers who play a critical role in creating the engines that run the digital enterprises of today.
Delta Airlines has a chequered history of customer service. Their best customers often praise them but they still get many complaints. So when an inquiry is sent that includes the words 'scam' and 'fraud' should they reply promptly? They don't and as a result they fail in offering full customer service.
Do we have the right management models in place that will enable the digital enterprise? Possibly not. Some argue that our current structures are hindering the business of the 21st century and need dismantling and recast. Some examples suggest it is possible to instantiate change while delivering value while retaining the best of hierarchies that work.
Don't get starry-eyed about technology until you've found the best way to deliver a business outcome. Get the real-world experience first, invest in the technology later and only if it confirms the real world need.