From phonograph to blockchain - there's a path there, says Salesforce's Peter Coffee.
Salesforce Connections 2019 - breaking through preconceived notions about shopping with Commerce Cloud's CEO
Go where your shoppers are. Not easy - unless you want to build more data silos and fail at personalization. What's the alternative? That's the focus of my sit down with Salesforce Commerce Cloud CEO Mike Micucci.
Oracle's Mark Hurd - "Do we get calls from customers that we haven't been called or talked to in 20 years? The answer is yes"
Wall Street cheered by better than expected Q4 numbers.
Consumer publishing giant works with Talend to generate the insight that supports better customer targeting.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.
Jaguar Land Rover is searching to be a brand that's more than something your grandparents bought.
Connections kicked off with the expected fanfare over the connected experience. But what does breaking down barriers between clouds entail? Nowhere better to start than the Service Cloud, where a new model of service-as-growth-engine is gelling.
CPQ for manufacturers - self-service tools to make customer lives easier.
Asking the right questions in an omni-channel retail world - New Look searches for the right answers
Entering its second half century, New Look is searching for the right answers about its customers to predict their buying trends.
Yext CEO Howard Lerman - why Intent Marketing and a new era of search mean businesses like Pizza Express need to be "answers-ready"
Questions can be more interesting than answers, but not in the new era of search and Intent Marketing.
Flower delivery business roots for WhatsApp integration and augmented – not artificial - intelligence