Phonograph and blockchain - in search of the perfect record
From phonograph to blockchain - there's a path there, says Salesforce's Peter Coffee.
Archive: CRM and customer experience
Salesforce Connections 2019 - breaking through preconceived notions about shopping with Commerce Cloud's CEO
Go where your shoppers are. Not easy - unless you want to build more data silos and fail at personalization. What's the alternative? That's the focus of my sit down with Salesforce Commerce Cloud CEO Mike Micucci.
Volvo Group keeps on trucking with digital thread
Volvo is adopting the company’s software to establish a continuous, seamless strand of data connecting design to production to after-sales care.
Oracle's Mark Hurd - "Do we get calls from customers that we haven't been called or talked to in 20 years? The answer is yes"
Wall Street cheered by better than expected Q4 numbers.
Cloud + Big Data = single view of the customer for TI Media
Consumer publishing giant works with Talend to generate the insight that supports better customer targeting.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.
Jaguar Land Rover - searching for a 21st century brand by re-mapping the customer journey
Jaguar Land Rover is searching to be a brand that's more than something your grandparents bought.
Salesforce Connections 2019 - customer service is now in the growth business, not the cost business
Connections kicked off with the expected fanfare over the connected experience. But what does breaking down barriers between clouds entail? Nowhere better to start than the Service Cloud, where a new model of service-as-growth-engine is gelling.
Making B2B2C and mass customization strategies easier for manufacturers
CPQ for manufacturers - self-service tools to make customer lives easier.
Asking the right questions in an omni-channel retail world - New Look searches for the right answers
Entering its second half century, New Look is searching for the right answers about its customers to predict their buying trends.
IoT obscurity is IoT insecurity
Obscuring the IoT exposes it to hackers, says Mulesoft CTO Uri Sarid.
Yext CEO Howard Lerman - why Intent Marketing and a new era of search mean businesses like Pizza Express need to be "answers-ready"
Questions can be more interesting than answers, but not in the new era of search and Intent Marketing.
Bloom & Wild nurtures customer relationships with Zendesk
Flower delivery business roots for WhatsApp integration and augmented – not artificial - intelligence