Zendesk joins up customer service and sales with a suite approach
Zendesk rounds out its CRM platform with new suite offerings for sales and service and closer integration into messaging and other systems
Archive: CRM and customer experience
Conga does more to automate sales processes that end in contracts
New automation introduced at last week's Conga Connect conference aims to speed sales processes around proposals, quotations and contracts
Numbers can be mismeasurements. You can count on that!
Numbers aren't always an example of 'satisfactory' knowledge, says Salesforce's Peter Coffee.
Brian Sommer's Month in Review - February
Thought leadership articles were sparse this month while earnings announcements and HR mergers were abundant. Here’s this month’s review of the best items of note.
Welcome to Zendesk
Up-and-coming CRM vendor Zendesk is the latest addition to the diginomica partner family. Here's our take
3 ways for businesses to embrace AI and not lose the human touch
AI is here to stay but humans are not going away. Zendesk's Adrian McDermott sets out three ways businesses can begin to foster a human-machine partnership
Building a SaaS customer success program from scratch - Vertafore did it, but they needed new metrics
My call out for customer success programs got some very interesting responses. This "from scratch" example from Vertafore brings plenty of tips and ideas to apply.
Asana targets sales and ops with Salesforce, Jira and Tableau integrations
New packages from Asana with integrations to Salesforce, Tableau and Jira aim to smooth workflow across sales, account management and operations teams
Salesforce buys Vlocity for $1.3bn in industry cloud takeover
With its acquisition of Vlocity, Salesforce is taking ownership of industry cloud, raising questions over the future of other Salesforce-native ISVs
Salesforce's CEO double act splits as Block exits and Benioff builds out his top team
Co-CEO Keith Block steps down, a $1.33 billion buy out of Vlocity and quarterly numbers that deliver a shock loss - a busy day at Salesforce as its 21st birthday looms.
Salesforce, ServiceMax and Silver Lake - a field service ménage à trois in search of a committed relationship
Salesforce and ServiceMax are taking their relationship to the next stage, but what's the long term destination?
Telecommunications disruptors in 2020 - a 'Perfect Storm' of 5G, AI and Digital Natives
There's a trinity of disruptive forces coming along to disrupt the telecoms sector, says Salesforce's John Carney.
From CMO to CRO - big shift or not? - Moz CRO Christina Mautz shares her perspective
The scope of a CMO's role continues to grow. But is the shift to CRO a viable one? In a recent interview, Christina Mautz of Moz offered her insights on moving from CMO to heading up sales and marketing as CRO.
