To provide transparency and improve trust for Summer 2021 holidaymakers, Skyscanner has turned to CRM, personalized email comms and created an interactive dashboard
A low-code future lies ahead and Salesforce's CTO aims to put the right tools in the right hands to meet it.
Happiness as a corporate value and the pain of purpose - two of the themes to emerge from a rather different tech vendor conference.
Salesforce and Amazon Web Services announce a partnership with developer appeal - and when the Slack acquisition closes, the story could get even more interesting
SAP's CX strategy was a question I raised and tracked during Sapphire Now. But how would it carry over to customers at ASUGForward 2021? Lessons from an SAP Commerce Cloud project were instructive.
Google Cloud - Manufacturers need to master the 360 customer experience
Google Cloud argues the case for manufacturers to think beyond just building products and shift towards adopting a service mindset.
Having great content is vital, but so is getting it to the right target at the right moment, something US retailer Orvis has been focusing heavily upon.
Why happiness is the corporate currency
Happy employees are more loyal, innovative and healthier and those benefits extend to happy customers, says Freshworks' Stacey Epstein.
diginomica welcomes Freshworks to our partner family on the eve of the firm's ON Festival.
We've all been very patient in a time of crisis, but as the Vaccine Economy takes shape our customer service expectations are on the rise...
Salesforce's Industries Summit threw up product strategy pitches and customer use case exemplars.
A new capability offers B2B sales people more information about prospects and their connections - now rolling out as part of the Salesforce investment banking cloud
Why are sales leaders taking over service?
Sales DNA and the heart of service can seem like polar opposites - but the benefits of combining the two can make all the difference. Coen Jeukens of ServiceMax shares his experiences of making sales and service work in collaboration.
