December had an abundance of stories involving executives behaving badly and writers making up lots of new words to add to our tech vocabulary. There were also a lot HR stories, too. Here’s my monthly recap of solid stories you might have missed.
As the CRM giant looks to grow its non-profit business, the head of its philanthropic arm restates its commitment to the open source NonProfit Success Pack.
Capitalizing on product-led growth means big changes to sales and marketing. Marketing shifts focus to customer acquisition; content takes center stage. Here's how you pull it off.
Mitsubishi Electric Trane HVAC will continue rolling out new Salesforce-centric iterations in 2020, but its CRM transformation journey began back to 2014.
Enterprise tech buyers will find no let up to the AI hype in 2020, but practical advances will increase, but it's still a case of caveat emptor.
Oracle's Q2 numbers disappointed Wall Street at the end of a year that's had its patches of turbulence.
There have omni-channel retail transformation successes this year; Hudson's Bay Company isn't among their number.
B2B buyers are changing - but our content hasn't kept up. Can content play a role in earning buyer trust and credibility? And what about "thought leadership" content specifically? These are topics I'm writing about in an upcoming dbook. Here's a preview.
Salesforce Evergreen and the CIM data model may have been the big news at Dreamforce. We spoke to CPO Bret Taylor and MuleSoft CTO Uri Sarid
Lands End looks to have taken a data-driven step back from the edge of the cliff, but is it really on solid ground at last?
What's the biggest mistake in sales and marketing today? How about: "We want 30 minutes of our audience’s attention without earning it." Here's how Andrew Davis advises companies to change their video and email marketing.
Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.