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Drinking Starbucks digital brew This article is sponsored by:

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

starbucks-coffee

Nike's world class service This article is sponsored by:

World class service often appears to be a myth. Yet some companies are getting it right, leveraging digital channels and benefitting accordingly. More important, customers are the recipients of a consistent and pleasant service. Nike is in that class.

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CRM Idol year three is here This article is sponsored by:

CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.

Two businessmen race with laptops in competition - © alphaspirit - Fotolia.com

The ‘trust imperative’ for CIOs This article is sponsored by:

IT leaders like Jeroen Tas of Philips are being challenged to create a strategic vision for how their organizations can exploit the vast amounts of customer data becoming available to them through big data initiatives – while instilling and growing customer trust.

Jeroen Tas, Philips

Clicks and bricks: the future of retail This article is sponsored by:

Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.

NikeTown storefront

Are we done with social? This article is sponsored by:

The notion of the 'social enterprise' seems to be fading. It hasn't worked as a concept except among a very small number of businesses. Instead, we are seeing competing ideas emerging. One is the 'customer company' which we will return to later. The other is 'networked enterprise,' a concept with a more expansive vision.

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Digital design principles need a boost This article is sponsored by:

There's been a lot of satisfaction in Whitehall over the success of the GOV.UK website winning the Digital category at the annual Designs of Year Awards, but the real success will lie in boosting the profile of design in the public sector.

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