ASOS CIO talks about the 'nightmare' of aligning technology with business This article is sponsored by:
Peter Marsden urges CIOs to sit with the business and understand what their future needs are
CRM and customer experience
What makes a great deliverable? This article is sponsored by:
Without a great deliverable, there is no such thing as a great consultant. But what is a great deliverable? Guest author Martijn Linssen explains.
Oracle makes formal pitch for Marketing Cloud with integration candor This article is sponsored by:
Oracle sets out its Marketing Cloud stall in New York with some candid admissions to the marketing audience from President Mark Hurd.
New-look PayPal spends on digital marketing to fend off Google and Amazon This article is sponsored by:
PayPal faces increased competition from the likes of Amazon, Google and assorted newcomers. Time to splash some cash on a new look, some digital marketing and a focus on mobile tech.
Digital content provider Pandora opens the box as it claims status as a radio station This article is sponsored by:
Pandora wants to be perceived as a player in the traditional radio space as it eyes up the potential advertising revenue from local radio station media buyers.
Weekend rant: The gaping void between IT and business This article is sponsored by:
When communications go pear shaped, it can lead to some very poor outcomes.
Full fat digital to go for Starbucks as it eyes up platform provider ambitions This article is sponsored by:
Starbucks significant investment in digital, mobile and social technologies has now left it eyeing up the possibility of selling on its technology platform to third parties.
Deconstructing the omnichannel - with Sailthru CEO Neil Capel This article is sponsored by:
Sailthru's Neil Capel is not your typical CEO. He was up for some frank talk on personalization, and whether we actually need the 'omnichannel.'
Yahoo! turnaround turns positive, but Wall Street's more into Chinese whispers This article is sponsored by:
Wall Street seemed keen on Yahoo!'s latest numbers, despite a 20% crash in profits. But are investors applauding Marissa Mayer's long term plans or eyeing up a big cash boost from a Chinese e-commerce IPO?
The SAP Fiori or Freeori discussion heats up This article is sponsored by:
SAP user groups are flexing their muscles on the topic of whether Fiori should be part of maintenance.
CE survey points to cooling off in CRM investments This article is sponsored by:
Results from a Computer Economics survey suggests a significant cooling off in CRM investments. However, satisfaction remains high.
Inertia - innovation's worst enemy This article is sponsored by:
No decision is a plague for all cloud players and innovation in general. What's going on and what do potential customers want to hear?
Bingo! NoSQL Big Data solution provides winning line for Gamesys This article is sponsored by:
In order to understand who a player’s friends are in online Bingo, casino and slot games, Gamesys stepped out of its DB2 comfort zone to implement a NoSQL-based graph database, Neo4j.
