CRM and customer experience

Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’ This article is sponsored by:

There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.

Slack adds a collaborative canvas and a co-code platform This article is sponsored by:

Slack comes of age as an enterprise digital teamwork platform with the launch of a collaborative canvas and a composable co-code platform.

Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business This article is sponsored by:

Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.

Clara Shih, Salesforce Service Cloud CEO, on bringing personalization to customer service This article is sponsored by:

An exclusive interview with Clara Shih, CEO of Service Cloud, discusses the need for personalization in customer service as well as increasing adoption of AI, AR and video.

Clara Shih, CEO, Salesforce Service Cloud - screengrab from Meet call

Oxford University’s business school gets full marks for CRM the second time with Salesforce This article is sponsored by:

Saïd Business School uses Salesforce Education Data Architecture to get close to students.

The State of Salesforce - trust, sustainability and cross-cloud thinking top the corporate agenda This article is sponsored by:

If it’s Dreamforce week, then it’s time for the annual State of Salesforce study from IBM. Here’s the skinny on what matters out there in Salesforce land…

Dreamforce @ 20 - Marc, mayhem, memories and me This article is sponsored by:

From the first Dreamforce keynote in a hotel ballroom to this week’s return to form, there have been a lot of miles walked around the Moscone Center. Welcome home, Ohana!

Dreamforce 2022 - previewing the top equality and sustainability sessions This article is sponsored by:

With sustainability and equality on the Dreamforce agenda alongside the cloud tech, I pick out what look to me to be some of the most interesting sessions from the event.

Image of someone holding the world in their hands

Enterprise hits and misses - Uber gets an uber hack, tierless gets real, and Adobe goes shopping (for Figma) This article is sponsored by:

This week - Adobe spends big on Figma - but why? Plus: the business case for tierless architecture. Uber gets hacked, Microsoft Teams gets called out (again), the spreadsheet debate heats up, and the whiffs are epic.

Technology will be at the heart of Starbucks re-invention, says CTO Deb Hall Lefevre This article is sponsored by:

Starbucks is getting a major makeover. That's an opportunity to optimize the existing and future tech stack.

Vendors and customers alike are facing some frank discussions about their relationships This article is sponsored by:

"It's not you, it's me" - breaking up is never easy. Claus Jepsen of Unit4 considers how vendors can review their relationships with customers that have reached a crossroads.