Getting close to the customer - personalization ploys in action at Boots and Real Madrid
Giants of the football and retail world are using Adobe to get closer to the customer
CRM and customer experience
Freshworks CEO on scaling the Neo platform to enable the ‘art of easy’
Freshworks has made a number of product announcements today, including a new integrated stack for start-ups and expanding Freshservice into IT Operations Management.
Tableau Conference - data transformation in action as Bentley Motors drives into its second century
Bentley Motors Beyond 100 strategy involves a significant data transformation element that's already delivering benefits.
H&M CTO Alan Boehme - how the retailer uses digital and data to fashion new business trends in retailing
The retail sector is transforming at breakneck speed and H&M’s CTO says pioneers will use technology to meet fresh customer demands.
Building out digital real estate - Sainsbury's scales up its omni-channel clout
The online grocery phenomenon has levelled out, but for the likes of Sainsbury's the omni-channel challenges ahead will build on a digital downpayment that's been made early on.
Will partners and SIs buy into customer success KPIs, or not? SAP Executive Board member Scott Russell weighs in
The RISE with SAP debate on partner accountability led me to an adventure in customer success KPIs - and a dialogue with SAP Executive Board member Scott Russell. In this diginomica exclusive, I review what I've learned so far.
Salesforce data - connected shoppers have higher expectations for what they demand from retailers in the Vaccine Economy
COVID drove massive changes through the shopping experience, but what lies beyond in the Vaccine Economy? Salesforce's latest Connected Shoppers report offers some insights on the shape of things to come.
Flexible work can work for customer service too - here’s how
The well-worn phrase 'this is the way we've always done it' is out of date for service agents' working hours. Peter Lorant of Zendesk shares why companies need to take note - and be flexible.
Freshworks turns in strong revenue numbers in first post-IPO earnings release
Strong revenue growth at Freshworks as it makes its first public earnings announcement since its IPO.
Checking out the Co-op's headless commerce strategy - a co-operative approach with Amazon, Deliveroo and Salesforce
UK grocery chain Co-op may have been later to the e-commerce game than others, but a potent combination of partners has accelerated its capabilities.
Enterprise hits and misses - retailers square off against holiday skeptics, customer success gets debunked, and Facebook faces a Meta critique
This week - don't cancel the holidays just yet - retailers press on. But will supply chains hold? A customer success debate froths up, and spills to other blogs. UK's test and trace gets a rough review, and, you guessed it, Facebook's Meta antics take over the whiffs section.
McDonald's looks to supersize its AI prowess via a new partnership with IBM
McDonald's made some savvy AI investments; now it's time to take them to the next level, with IBM providing the secret sauce.
Retail faces some big questions in the Vaccine Economy, but Christmas isn't cancelled, says Salesforce's Rob Garf
The Holiday season is underway, a critical time of year for retailers, but what lies beyond in 2022? Salesforce's Rob Garf has some thoughts.
