Dreamforce is in the books - and we've got your curated analysis. AI took center stage - but how would I grade the approach? Smart cars might be smart, but they are also data privacy sieves. Real-time is a work in progress, and ethical AI debt is real. As always, your whiffs.
The fall event season is upon us, and customers have plenty of generative AI questions - but are vendors ready? Here's the questions I'll be pressing, starting with: the impact of industry-specific LLMs, and the debate over AI pricing. Let's see who responded to my PR challenge.
AI governance, data consolidation, IT modernization - these are all factors that make this week's announcements of an upgraded Data Cloud and new Einstein 1 platform strategic for Salesforce.
Another year, another Dreamforce - here's the skinny to wind up a very busy week...
Kelman has returned to Salesforce at an interesting time as the company pivots towards being an AI firm - or does it?
There are new companies to be built and money to be made, not least for San Francisco.
Making sure that Salesforce tech is up to scratch before it gets into customers hands is part of the CIO mandate.
Brian Millham is the man who stayed. Coming up for a quarter of a century with Salesforce, he's now COO and running a huge amount of the show.
After almost 19 years as founding CEO of pureplay Salesforce consultancy Bluewolf, followed by two years running professional services for Salesforce, Coastal Cloud's new CEO Eric Berridge knows a thing or two about how to succeed as a Salesforce partner.
Airline uses Service Cloud to take customer experiences to new heights.
AI can be used to help retailers enhance customer experience, but there needs to be truth and trust in what you do, says Alber.
The Dreamforce keynote was a heady mix of AI evangelism and cautionary pragmatism as Benioff set out to frame how the generative revolution needs to happen.
The inspiring story of Kaelan Moss and the surprising key to his first Salesforce job.
By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.
Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
A big step for Salesforce as a new Einstein 1 platform based on Data Cloud uses the CRM metadata framework to orchestrate data for use with its workflow, analysis, AI and UX tools.
