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Tesco's omni-channel vision for the Vaccine Economy - customer and data centric in focus This article is sponsored by:

Tesco CEO Ken Murphy loves his Clubcard. So, it seems, do millions of others, which is just as well given its role in the firm's wider digital strategy.

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The digital experience is shifting - your company needs to as well This article is sponsored by: Heap logo © Heap

Data maturity is critical to your business. Heap's Mona Popli asks - are you doing all you can to address friction points in the digital customer experience?

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How do we protect data privacy while innovating on data? Learning from Zoho's approach to AI development This article is sponsored by:

All too often, data privacy conflicts with AI advancements. Is there a better way? And how do we avoid headline-making chatbot bias meltdowns? Let's check in with Zoho, as they press further into AI with an extreme stance on customer data privacy.

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‘Good enough’ isn’t cutting it - three ways to advance your CX for the long term This article is sponsored by: Zendesk logo transparent 250x150px

Queries are going up, patience is wearing down, and customers continue to expect more from companies — sending even leading customer service organizations scrambling to meet SLAs, writes Zendesk's Adrian McDermott.

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Genie, the new data layer in the Salesforce platform that makes application silos disappear This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Genie, the new data layer launched at last week's Dreamforce, marks a step change in the Salesforce platform, but is it a step towards a more composable architecture?

Genie engineers (l-r) Muralidhar Krishnapasad,  Steve Fisher, Rahul Auradkar 2022-09-20
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Enterprise hits and misses - HR tech events wrap, but the AI firing debate carries on, while Dreamforce gets a (thorough) review This article is sponsored by:

This week - HR tech's big events are over - but the debate over AI for firing is heating up. Yes, diginomica did Dreamforce, and boiled down the takeaways. Your whiffs include the follies of being data-driven.

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Dreamforce 2022 - closing thoughts This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

With Dreamforce drawing to a close, my personal thoughts on a very busy week.

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Being Bret Taylor - Marc, mentors and making it work as a co-CEO This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Bret Taylor is now co-CEO of Salesforce. How do he and Marc Benioff make this leadership model work when many other companies have failed?

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Out of Africa - how Standard Bank has driven transformation around the Salesforce platform across 18 countries This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

It’s a massive program of change, one that involves executive leadership, setting an example and coming up with songs about Salesforce.

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Insurance provider Vitality builds a continuous relationship with its clients using Salesforce This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Vitality is an insurance provider that takes a different approach to the service it delivers - where it uses Salesforce Service Cloud to keep its members healthy and engaged.

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Veolia UK helps customers achieve their sustainability and ESG goals with the use of the Salesforce platform This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Just one use case focused on collecting and disposing of hazardous waste, using the Salesforce platform, helped Veolia UK save over £1.8 million.

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ServiceNow’s Tokyo release aims to help customers get more value during uncertain times This article is sponsored by:

ServiceNow has added features to the Now Platform that include Enterprise Asset Management, ESG Management and advanced security measures.

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