A discussion with Jeff Kaplan and Vinnie Mirchandani last week set me thinking about the history of SaaS and what it tells us about business in the new era of Everything-as-a-Service (XaaS)
As enterprises turn to visual content to make their online presence more engaging, adoption of Cloudinary's cloud-based, API-centric DAM is on the rise
World Economic Forum Global Technology Governance Summit - Salesforce’s Marc Benioff on corporate activism, Stakeholder Capitalism and challenging voter suppression
The original 'Activist CEO' or an avatar for his employees concerns? Salesforce CEO Marc Benioff reflects on the rise of Stakeholder Capitalism.
McDermott sees value in Qualtrics once again - partnership announced to bring experience data to ServiceNow workflows
McDermott has history with Qualtrics, as he oversaw the acquisition of the vendor when he was CEO at SAP. Now CEO at ServiceNow, and with Qualtrics partially spun off, he clearly thinks the company has value at his new stomping ground.
A side-effect of the COVID crisis has been a hefty increase in the speed of digital transformation efforts in organizations across all business sectors. Three end users told their stories at Cisco Live 2021.
Parking could soon become the start point for a growing array of customer experiences.
E-commerce won the COVID war, but what happens next? Kroger looks to the pursuit of digital profit in the Vaccine Economy
Kroger had 'a good war' when it came to the COVID crisis, benefiting from the online shift in grocery shopping. But as the Vaccine Economy takes shape, the challenge now is to turn accelerated revenue growth into long term digital profit.
Champagne for lululemon! Athleisure wear retailer reaps the omni-channel benefits of a locked down customer base
An absolutely fabulous 2020 for e-commerce at the retailer, setting up expectations for omni-growth in the post-pandemic phase.
B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
The jewellery firm’s long-standing focus on digitization provided the foundation for some creative solutions to challenging COVID business conditions.
The future of sales when the 19th hole is out of bounds - Salesforce repositions Sales Cloud for the Vaccine Economy
The Sales function has had to adapt to the realities of the COVID crisis and in the process a new way of operating long term has been shaped, one that Salesforce hopes to tap into with an overhauled Sales Cloud.
Nailing down a DIY omni-retail future - how Kingfisher plans to build on its COVID wins in the Vaccine Economy
Kingfisher has had a 'good war' in the shift to online, but can its victories be maintained in the Vaccine Economy?
A crisis of values - Salesforce and Unit4 put down roots in forestry to tackle the climate change crisis
Forestry focus comes as economists call for firms to be judged on their climate impact, not financial performance.