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Genie, the new data layer in the Salesforce platform that makes application silos disappear This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Genie, the new data layer launched at last week's Dreamforce, marks a step change in the Salesforce platform, but is it a step towards a more composable architecture?

Genie engineers (l-r) Muralidhar Krishnapasad,  Steve Fisher, Rahul Auradkar 2022-09-20
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Enteprise hits and misses - HR tech events wrap, but the AI firing debate carries on, while Dreamforce gets a (thorough) review This article is sponsored by:

This week - HR tech's big events are over - but the debate over AI for firing is heating up. Yes, diginomica did Dreamforce, and boiled down the takeaways. Your whiffs include the follies of being data-driven.

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Out of Africa - how Standard Bank has driven transformation around the Salesforce platform across 18 countries This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

It’s a massive program of change, one that involves executive leadership, setting an example and coming up with songs about Salesforce.

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Insurance provider Vitality builds a continuous relationship with its clients using Salesforce This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Vitality is an insurance provider that takes a different approach to the service it delivers - where it uses Salesforce Service Cloud to keep its members healthy and engaged.

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Veolia UK helps customers achieve their sustainability and ESG goals with the use of the Salesforce platform This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Just one use case focused on collecting and disposing of hazardous waste, using the Salesforce platform, helped Veolia UK save over £1.8 million.

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ServiceNow’s Tokyo release aims to help customers get more value during uncertain times This article is sponsored by:

ServiceNow has added features to the Now Platform that include Enterprise Asset Management, ESG Management and advanced security measures.

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Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’ This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.

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Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.

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Clara Shih, Salesforce Service Cloud CEO, on bringing personalization to customer service This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

An exclusive interview with Clara Shih, CEO of Service Cloud, discusses the need for personalization in customer service as well as increasing adoption of AI, AR and video.

Clara Shih, CEO, Salesforce Service Cloud - screengrab from Meet call
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