The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.
Service plays a crucial role in the success of digital initiatives, writes Sumair Dutta of ServiceMax. Here are his five takeaways from last month's Field Service Medical conference
ABM is a core marketing strategy for many B2B companies. But challenges lie ahead, including tech platform harmonization and sales/marketing alignment. The CEO of Demandbase gave us a look into what's next.
Despite the suspension of Premier League matches due to the Coronavirus outbreak, the work of staying in contact with supporters via personalized messages continues at the Merseyside club.
Mobiquity’s Brian Levine on how coronavirus has made digital transformation the key to survival in a radically-changed world
Digital transformation takes on new meaning as Jerry discovers in this conversation
Enterprise hits and misses - the economic impact of COVID-19 comes into focus, while remote workers get their game on
This week - lessons on the business impact of coronavirus roll in. We get a crash course on remote work at scale, and virtual events need serious help. Leadership and AI remain hot topics, and I get myself into the whiffs section again.
Remote work when it matters most - how AvePoint's APAC teams kept morale and productivity high across four Chinese cities
When coronavirus spread in APAC, AvePoint's teams had to move quickly. Here's what they learned about remote work productivity - and human connection.
For years I've been saying that virtual events stink - and so do webinars. Folks mostly agreed, but moved on. Well, we can't afford to move on now. It's time to fix this. Let's start by turning B2B webinars into must-see live events.
Unnecessary truck roll is the bane of many field service organizations. ServiceMax's Joe Kenny explains how AI enables proactive service and more efficient dispatch
Achieving equality and inclusion in business is an ongoing process, says Salesforce's Linda Aiello.
Customer experience means a lot more these days than collecting NPS data. We caught up with Zendesk's Chief Customer Officer to find out how to make it golden
GoCardless makes the connection between contact center performance and customer experience with Zendesk
The London fintech’s Zendesk platform provides the foundation for a new quality assessment programme designed to monitor the customer experience (CX) its support team deliver
Zendesk CEO Mikkel Svane tells us why his company has the potential to disrupt the CRM landscape with a headless platform that delivers a joined-up customer experience
How do you win in retail? There's no easy or boilerplate answers. But this standout use case from Ashley Stewart checks all my boxes - here's why.