The use of social networks in B2B sounds appealing but do IT buyers agree on its importance?
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
Another day, another data privacy ruling against Facebook's practices.
President Trump's tweeted threat of retaliation to France's digital services tax was inevitable, but enflames an already difficult situation.
More mea culpa from "rocked to its very foundations" Facebook as Zuckerberg insists it's not just about that pitiful FTC fine
The Facebook 'we've changed' messaging campaign continues apace...
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
A makeover that speeds up the Slack client experience for power users is a response to the messaging platform's growing adoption in large enterprise
A review of the leading contenders in the battle to dominate the enterprise collaborative canvas market
Of course Zendesk uses its own products to support its top customers - but Slack plays a big role too in co-ordinating the team's work
Why how you say something matters as much as what you say in marketing.
Integration and innovation are the big benefits for the Major League Baseball team
Listen up - active audience listening can boost marketing campaigns.