ClickUp's viral strategy to connect and manage work across the enterprise This article is sponsored by:
ClickUp is counting on viral adoption to make its case to be the preferred platform for enterprise-wide collaborative work management.
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Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:
More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
Influencer Marketing - first, catch your influencer... This article is sponsored by:
How do various platforms and channels line up as vehicles to empower influencer marketing?
Never waste a good recession - Uber and Lyft as exemplars of the Gig Economy in the Vaccine Economy This article is sponsored by:
Uber is uber-confident, while Lyft is being more cautious, but for now this sector of the Gig Economy is driving through the macro-economic downturn.
Enterprise hits and misses - employee engagement versus tech layoffs, marketers versus data needs, and social media dreams die hard This article is sponsored by:
This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.
Always look on the bright side of life! Salesforce's State of Marketing report reveals marketers glasses half full This article is sponsored by:
Marketers reckon they're more valuable in their contribution to their organizations than ever.
The intranet comes full circle with Guru's take on employee engagement This article is sponsored by:
Guru has expanded its knowledge management platform to help organizations disseminate key messages to employees in a more personalized and engaging manner than the intranets of old.
Enterprise hits and misses - big tech stocks falter, enterprise tech holds on, and Twitter moves into bizarro world This article is sponsored by:
This week - big tech stocks get spanked, but enterprise tech bellwethers hold strong. AI for hiring gets scrutinized, while Twitter gets strange. But will Musk's Twitter be brand-friendly? And where will B2B pros go for their social fix?
Reverse the Metaverse? Not likely while Zuckerberg has a dream...at any cost This article is sponsored by:
"I think that that is going to end up working too." A business plan from Meta CEO Mark Zuckerberg.
Five B2B marketing trends that buck traditional tactics This article is sponsored by:
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
Meta brings VR to business meetings - is this the enterprise gateway to the metaverse? This article is sponsored by:
Meta's new Quest Pro headset marks its foray into persuading businesses that there's value in deploying VR technologies - could online meetings be the killer app for the enterprise metaverse?
Leverage positive synergies to minimize the impact of the negative trends
This article is sponsored by:
Trying to tackle individual challenges from technical debt to the skills gap can be like playing whack-a-mole. Paolo Malinverno of Mulesoft offers a way to save some sanity for IT leaders that can solve more problems at the same time.
B2B brands should be thinking about TikTok - here's why This article is sponsored by:
TikTok isn't just for B2C organizations...
Enterprise hits and misses - office workers Zoom into video fatigue, big tech chases connected cars, and Meta scores a (rare) metaverse win This article is sponsored by:
This week - knowledge workers are back in the office: to do video calls and virtual meetings. Big tech doubles down on connected cars, while Meta nabs a metaverse deal with Microsoft. Fall events roll on, and fake employees make the whiffs section.
