The data is in: original research is effective for content marketers. So why aren't more brands doing it? Here's Barb's answer - and six tips for content marketing teams.
Enterprise hits and misses - public cloud companies jockey for position as the Capital One data breach fallout continues
This week - the Capital One data breach fallout continues, and cloud providers get heat. Public cloud number look good, but multi-cloud headaches remain. Agile and ERP don't mix, or do they? Your whiffs include an all-time social media fail.
While Apple's push into wearables is a success, Fitbit's currently looking less healthy. Can it stage a recovery?
With GDPR looming and a rising need for personalized contact with B2B buyers, Fujitsu consolidated a diverse marketing landscape on Marketo as its global system
Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
It wasn't entirely a surprise, but the President's eleventh hour intervention throws everything up in the air.
Visier is a pioneer in HR analytics and remains its senior statesman provider. Here’s an update on the company, its newest additions to the product line and its competitive standing.
The confidential, 24/7, non-profit helpline worked with Greenshoot Labs on an AI-powered chatbot that deals with easy cases and prioritizes others for expert volunteers to handle.
I went to Zoholics 2019 determined to dig into the secrets behind Zoho University. What I learned qualifies for my next 2019 highlights installment.
Cloud data management is a rapidly expanding discipline that emerging vendors like Odaseva seek to serve.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
AI marketing literature extols the benefits of algorithmic hiring. But the problem of algorithmic bias and hiring fairness raises serious questions.