diginomica

Tableau Conference 2023 - John Lewis Partnership seeks 'ideas from anywhere' via the Netflix and TikTok of insights This article is sponsored by:

There's a data analytics revolution underway at John Lewis Partnership and it's empowering new ideas from the firm's thousands of Partners.

How Intel builds diversity into its supply chain with $2.2 billion spend This article is sponsored by:

A clear focus on diverse suppliers benefits communities, but also adds resilience and value for Intel.

Appian - where AI meets RPA and Process Mining This article is sponsored by:

The recent Appian World show was a masterclass on everything process technology but the insights regarding AI were big news, too. Attendees also got a lot of insight into Appian’s process mining, data fabric and other capabilities. Here’s the recap.

An image showing how process design and process execution are supporting AI

Budget agility is king. Here's how CMOs can achieve it This article is sponsored by:

In lean times, budget agility is everything - and marketing teams must find a way to do more with less. But how? Planful’s CMO Rowan Tonkin explains how marketing leaders can remain agile.

Online marketing, financial report chart, data analysis, and web development concept. Hand holding tablet with data chart. 3d render illustration © StockStyle - Shutterstock

Generative AI needs better context - you can't talk about Large Language Models without reverse neural networks and backpropagation This article is sponsored by:

The hype over Large Language Models (LLMs) has reached a fever pitch. But how much of the hype is justified? We can't answer that without some straight talk - and some definitions. Time for a technical review of how we got here.

Robot hand in trust AI machine learning © zapp2photo

Snowflake makes the perfect home for CoreLogic's real estate data This article is sponsored by:

Real estate data company CoreLogic is making it easier for customers to access data in Snowflake's cloud data platform with the help of data consultancy Hakkoda

Prices of real estate in the city, concept on 3d plan © Song_about_summer

Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Zendesk Relate - Zendesk AI packages up AI models for CX business users This article is sponsored by:

At its annual Relate conference, Zendesk launches new AI capabilities including some based on GPT technology - but LLMs aren't the answer to every AI requirement.

AI chatbot customer experience smartphone in hand urban © panuwat phimpha - shutterstock

Generative AI and diginomica - where we stand This article is sponsored by:

While others extol the virtues of generative AI in content creation, diginomica draws a line in the sand.

The center of excellence evolves - why an ERP CoE matters more than ever This article is sponsored by:

Traditional Centers of Excellence (CoE) are stuck in the past while enterprise software forges ahead. Joshua Greenbaum makes the case for change - your ERP modernization project may depend on it.