What the heck is dark social - and is it relevant to enterprise buyers?This article is sponsored by:
"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.
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Wolford finds MACH a better fit for a flexible omni-channel experienceThis article is sponsored by:
Chic bodywear brand Wolford is switching its e-commerce platform to a composable MACH architecture for more flexibility and a better omni-channel experience
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Will your ERP system become the hub for everything? Here's why it mattersThis article is sponsored by:
IDC predicts that 40% of Global 2000 companies will be using their ERP systems as the data and transactional hub for their industry-based ecosystem by 2023. Jeroen Figee of Unit4 asks, how should organizations negotiate the opportunities and perils on the path ahead?
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RaaS will rise again, but the macro-economic crisis puts another obstacle in the way of platform provider thredUpThis article is sponsored by:
Resale-as-a-Service (RaaS) is a business model that maps onto consumer interest in sustainability. But there have been various problems in recent years, as RaaS platform provider thredUp has found.
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Enterprise hits and misses - customer success needs a debate, but the metaverse doesn't need blockchainsThis article is sponsored by:
This week - I try to ignite a passionate debate on customer success; will I succeed? Also: services firms face business model implosion. The metaverse is about (virtual) identity, but that doesn't mean it's about blockchain. In the weekly whiffs, I hand out a well-earned hypocrisy award.
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Oracle SuiteWorld incoming - what to expect from NetSuite's big event This article is sponsored by:
A couple of new capabilities in the NetSuite product line should make mid-market buyers happy. These capabilities take advantage of advanced technology from Oracle – capabilities that other vendors might reserve for their larger customers. Will these new capabilities presage other capabilities on display at the upcoming Oracle SuiteWorld event?
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We won't eliminate AI bias - unless we get at the real root of the problemThis article is sponsored by:
Efforts to eliminate AI bias are well intentioned, but we aren't getting to the bottom of the problem. Here's my view on how we got to this point - and the dangers that lie ahead.
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Federal Trade Commission opens public debate on tougher US data protection rules as Congress makes progress with national legislationThis article is sponsored by:
Progress at last in the pursuit of a tougher US data protection and privacy regime? Perhaps.
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UK data strategy - a surveillance state, claims security surveyThis article is sponsored by:
Recent political and policy moves that seek to enable a ‘data economy’ tie closely to the results of a new security survey, which assesses the ‘surveillance state’.
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Inside the push for continuous planning - finance transformation lessons from Planful customersThis article is sponsored by:
Getting finance transformation right is no easy task - and continuous planning is a high bar indeed. But as my review of FPM use cases shows, there are plenty of good reasons to move ahead, and plenty of project lessons to apply.
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