diginomica

Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Zendesk Relate - Zendesk AI packages up AI models for CX business users This article is sponsored by:

At its annual Relate conference, Zendesk launches new AI capabilities including some based on GPT technology - but LLMs aren't the answer to every AI requirement.

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Generative AI and diginomica - where we stand This article is sponsored by:

While others extol the virtues of generative AI in content creation, diginomica draws a line in the sand.

The center of excellence evolves - why an ERP CoE matters more than ever This article is sponsored by:

Traditional Centers of Excellence (CoE) are stuck in the past while enterprise software forges ahead. Joshua Greenbaum makes the case for change - your ERP modernization project may depend on it.

Targets hit in the center by arrows. Center of Excellence concept © alphaspirit.it - Shutterstock

Tableau Conference 2023 - changed days for data? This article is sponsored by:

Day 1 of this year's Tableau Conference and it's a new day for data, according to Chief Product Officer Francois Ajenstat.

MANN+HUMMEL scales process standardization with Celonis - with a strong focus on value creation This article is sponsored by:

Celonis is helping the German-based company, MANN+HUMMEL, migrate to SAP S/4HANA and has built out a Center of Excellence

Electronics Design Factory Office: Engineer Wearing Safety Vest Working on Computer, Developing Industrial Microchips. Manufacturing Processors. © Gorodenkoff - Shutterstock

Putting sizzle into the Rootstock ERP suite This article is sponsored by:

Rootstock’s Spring 2023 ERP release includes five new analytic dashboard tools that should delight customers.

Responsive ERP implementation vector connected cloud migration concept © madpixblue - Shutterstock

UK ceding control to machines, say reports. Human leadership essential, says another This article is sponsored by:

Three reports into UK adoption of new technologies, including AI and automation, make astonishing reading. But not in a good way

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The ‘BritCoin’ and digital finance - the Payments Association speaks out This article is sponsored by:

Will the digital pound simplify payments, or just add to financial complexity? And what purpose does it really serve? We asked the Payments Association

Three questions business leaders need to ask to get the most out of generative AI This article is sponsored by:

How to bridge the gap between admiration and implementation of AI? Pedro Arellano has three priorities to guide you.

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ThoughtSpot becomes a sage at Beyond 2023 conference This article is sponsored by:

We catch up with ThoughtSpot, an enterprise analytics company, as it launches a raft of new products at its user conference - including Sage, a search tool that makes use of foundational language models.

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Oracle and the evolving ESG space This article is sponsored by:

The choices for ESG functionality today are limited today but more solutions are appearing. Here’s a look at one of the larger solution sets from a major software vendor - Oracle.

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Process mining reinvented - why desktop visibility is crucial This article is sponsored by:

Understanding how work flows across your information systems and your desktop apps is critical to improving workforce productivity and the employee experience, says Vaishnavi Sashikanth, Chief Engineering Officer at Celonis.