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The race to shape customer engagement in the metaverse This article is sponsored by: Zendesk logo transparent 250x150px

As companies navigate how to interact with customers in a new realm, analysts predict that one industry above all others will be a prominent force in the metaverse - customer support. Matthias Goehler of Zendesk looks at the details.

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Starbucks sets out to "totally re-invent" itself, with digital and NFTs at the heart of the plan This article is sponsored by:

Starbucks has been a leader in digital transformation for over a decade, but it's time for more change, says interim CEO Howard Schultz.

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Heineken’s event-driven architecture key to becoming a connected brewer This article is sponsored by:

Twin combination of move to SAP HANA and use of Solace EDA seen as crucial for achieving Heineken’s EverGreen digital transformation ambitions

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Guru expands its quest to surface knowledge across the enterprise Collaborative Canvas This article is sponsored by:

Digital knowledge management platform Guru adds an internal announcements function to expand its reach across the enterprise Collaborative Canvas

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PayPal shares climb on news of $2 billion Elliot investment This article is sponsored by:

PayPal is undergoing an extensive cost cutting programme, changing key senior leaders in the executive team and putting a focus on customer engagement.

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Supply chains must change - does the circular economy provide a better model? IFS weighs in This article is sponsored by:

Companies have been in reactive supply chain mode for several years now - it's time for that to change. But fresh data from IFS shows that new sourcing tactics create new problems. Does the circular economy provide a better model? Time to go behind the numbers.

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SMB churn rises at Freshworks, but larger enterprise customers show resilience to wider macro-economic pressures This article is sponsored by:

Revenues are up, as are losses. But deal sizes are getting bigger and the value prop remains robust, says CEO Mathrubootham.

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Drop the pilot - should future flight really be automated? This article is sponsored by:

Inmarsat’s Anthony Spouncer discusses why some innovators want aviation to be automated and human-free.

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How inflation could present an opportunity for your business This article is sponsored by: ServiceNow logo © ServiceNow

Inflation can be an opportunity to re-evaluate your business processes and equipment. Hervé Duborjal explores how pharmaceutical company Astellas approached this with ServiceNow.

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Tercera backs Valiantys to drive Atlassian across the enterprise This article is sponsored by:

Atlassian partner Valiantys wins investment from Tercera to fuel expansion into enterprise service management, where it increasingly competes with ServiceNow.

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HSBC has solid quarter but warns of IT risks of proposed break-up This article is sponsored by:

Europe’s largest bank, HSBC, delivered a solid quarter and said that its transformation plan is on track as it seeks to squash a proposed break-up that’s been pitched by Chinese shareholders.

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UK Government signs procurement memo of understanding with Salesforce, but are more needed to prevent a cloud oligopoly? This article is sponsored by:

Salesforce is the latest cloud provider to sign a Memorandum of Understanding with the UK Government.

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